Book Description

"Bankable Business Plans for Non-Profits reveals how new and existing non-profit ventures can harness effective profit-making skills to reach both their mission-based goals and financial objectives. Readers will learn how to communicate their organization's aspirations more productively, attract and manage financial resources, and satisfy their funders' expectations by uncovering and building on their mutual goals. Based on the book Bankable Business Plans, which enabled many for-profit entrepreneurs to launch successful companies, this new book guides anyone who hopes to start or expand a non-profit organization. The authors, who have launched successful for-profit businesses and have worked extensively in the non-profit world, have created expert advice for founders, executive directors, board members, finance officers, marketing directors, and any non-profit staff who have been asked to provide suggestions for generating greater organizational success. Whether forming a new non-profit, growing an established organization, or creating a new program within an existing organization, non-profit executives must create a compelling business plan that will define their customers, formulate their goals, establish financial projections, and enable them to implement their dreams. Through the powerful "Ten Action Steps" outlined in the book, Bankable Business Plans for Non-Profits shows entrepreneurial-minded non-profit staff members how to: 1. Lay the Groundwork 2. Generate a Great Idea 3. Establish Feasibility 4. Create a Winning Strategy 5. Analyze Your Market 6. Develop an Effective Marketing and Sales Campaign 7. Design a Strong Organizational Structure 8. Identify Your Potential Funding Sources and Your Mutual Goals 9. Present Your Financial Data 10. Demonstrate Your Team's Abilities and Qualifications. Bankable Business Plans for Non-Profits follows the process successful profit-making entrepreneurs and business executives use to create good plans: They start with general concepts and then move to specifics. The authors provide a roadmap of the step-by-step journey, from developing and identifying a strong, conceptual idea, to proving its feasibility by fleshing out the details, and, finally, to creating a convincing written plan and a productive in-person presentation. As Sam Marks, CEO of FJC, mentions in his Foreword, being bankable typically means only having sufficient collateral and cash flow to attract financial support, but for non-profits, bankable also means having access to the "corridors of power where resource decisions are made." He believes that Bankable Business Plans for Non-Profits provides the tools required to meet the needs of funders while securing the financial support that will enable any non-profit organization to create a truly bankable business plan." --Amazon.com.