Author : Vivek Sharma
Publisher : Addison-Wesley Professional
Page : 617 pages
File Size : 25,97 MB
Release : 2000
Category : Computers
ISBN : 9780201657647
This work describes how various existing and emerging Web technologies can be integrated to build a state-of-the-art website to sell products over the Internet. An accompanying CD-ROM provides Java, JavaScript and SQL code examples to assist readers.
Author : Jim A. Carter
Publisher :
Page : 532 pages
File Size : 15,30 MB
Release : 2002
Category : Business & Economics
ISBN :
For undergraduate and graduate courses in e-Commerce Systems Development and Organizational Information Systems Development. This book focuses on those concepts that are at the core of developing effective e-Commerce systems and is a starting point for the study of how effective e-Commerce systems are developed. Readers are provided a foundation for further investigation into particular issues as well as for actually developing successful e-Commerce in the real world. It does not require any particular programming skills as a prerequisite. *Complete life-cycle approach. Provides students with an overview of all the activities necessary for developing successful e-Commerce systems. *A combination of user, business, and computing viewpoints and needs. Identifies for students the range of commerce and computing issues that need to be resolved together to ensure a successful result. *Discussion of the computing processes required for the development of e-Commerce systems. Provides computer science students with an introduction to the set of software engineering processes identified by the Organization for International Standardization. Provides business students with an introduction to
Author : Janice Reynolds
Publisher : CRC Press
Page : 374 pages
File Size : 33,46 MB
Release : 2004-03-30
Category : Computers
ISBN : 1482295660
The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
Author : Matt Isherwood
Publisher : Transmitter Press
Page : 178 pages
File Size : 48,13 MB
Release : 2019-02-11
Category :
ISBN : 9780995731325
Does your ecommerce site attract visitors but fail to convert enough of them into paying customers? Are your sales numbers not where you want? Have you got an ecommerce site but not yet spent any time on improving the design? If it's time to upgrade your website's user experience then Designing Ecommerce Websites is the only book to tell you exactly how to do it. It provides you with 66 guidelines on how to best use every element on each page of an ecommerce website. This book contains the results of a decade's worth of UX design experience, and several years spent consulting with a wide range of different ecommerce startups. It is based on knowledge learned from user behaviour data and running many different usability tests. It tells you what works in reality, not in theory. The book itself was born from teaching the principles in workshops for over four years. These are principles that are useful to a range of job roles (not just designers) and no matter what your experience level. This book will take you step by step through the ecommerce funnel that applies to almost all ecommerce sites via scannable text and simple illustrations. It's a reference book that is designed to be easy to pick up and quickly learn from. Design LANDING pages that stop users from being confused and bouncing; Create LISTINGS that help your users find a product they actually want to buy; Design PRODUCT pages that don't leave the users with any fears about buying from you; Develop a CHECKOUT flow that results in more successful payments; And learn MORE advice about the other key pages on an ecommerce site. This is the second edition of the book and it features completely rewritten and updated advice for 2019, 15 totally new guidelines, and links to further reading for every guideline (so you can learn even more). The first edition was an Amazon Kindle bestseller in the ecommerce and technology business categories.
Author : Robbert Ravensbergen
Publisher : Packt Publishing Ltd
Page : 195 pages
File Size : 11,90 MB
Release : 2015-12-30
Category : Computers
ISBN : 1785889117
Transform your WordPress website into a fully-featured e-commerce store with the power of WooCommerce About This Book Offers do-it-yourself e-commerce solution using WordPress and WooCommerce Discover the new Onboarding wizard that makes complex processes user-friendly Manage your online store and expand its functions using plugins Who This Book Is For This book is suitable for everybody running their own WordPress website, such as small business owners and marketers. It has been written for users, not for programmers, who want to add e-commerce functionality to their existing WordPress website. The book will also appeal to Web design agencies working with WordPress and looking for ways to improve their services for clients working with WordPress. What You Will Learn Use WooCommerce settings to set up the behavior of the online store Get familiar with the downloadable and variable products Set up shipping and payment methods Use discount coupons for marketing purposes Choose the right WooCommerce theme for your online store Customize your website using the Storefront theme as a base Handle orders, payments, and emails on a daily basis with ease Work with WooCommerce reporting possibilities Expanding your online store with the functionalities offered by WooCommerce In Detail Building an online store is often considered to be a difficult, complex task. Using the combination of WordPress and the WooCommerce plugin, this is no longer the case. WooCommerce is the most popular e-commerce platform for WordPress and is being rapidly developed by WooThemes. It provides a strong e-commerce solution to set up your own online store in just a couple of hours. This easy and practical book will help you make the most of WooCommerce to be able to set up and run your online store yourself. Installing WooCommerce is an easy task, but this book will explain in detail all the possible settings. After that you'll be adding products, different payment methods, and shipping solutions to your store. You will then customize your store by adding themes to change the look and feel. Once your store is running, you'll learn how to use discount coupons, process your orders, look at reports, and even expand the functionality further with additional plugins. By the end of the book, you will learn everything you need to add a fully functional online store to you WordPress website and start running an online business. Style and approach This book is a practical, step-by-step guide that will help you manage your online store easily and efficiently, and expand its functions using the WooCommerce plug-in
Author : Smashing Magazine
Publisher : Smashing Magazine
Page : 256 pages
File Size : 20,84 MB
Release : 2012
Category : Electronic commerce
ISBN : 3943075044
Designing and developing e-commerce websites is a puzzle with thousands of pieces. Not only are the layout and structure of your Web store important, but you also have to keep the user experience and conversion rates in mind. These are what, in the end, really convince your clients customers to click that shiny Buy now button. In this eBook (eBook 5) you will be studying the universal principles for successful e-commerce websites, which include improving your checkout process and making your product displays more attractive. In reality, optimizing your conversion rates takes little effort. Find out how to resolve small usability issues to immense effect. Are you familiar with A/B and multivariate testing? Use them to figure out how customers respond to minimal changes in design, content structure and check-out convenience. Customers decide whether to stay on a page in just a few (milli)seconds, so you better make them count. Only outstanding articles have made it into the book, according to Smashing Magazines high quality standards. Our authors are professionals, and their careful research figures largely in the book. Take the advice of experts who know exactly what they are writing about. TABLE OF CONTENTS - Getting Started With ECommerce - 5 Universal Principles For Successful ECommerce Sites - 12 Tips for Designing an Excellent Checkout Process - How to Engage Customers in Your ECommerce Website - Principles of Effective Search in ECommerce Design - 15 Common Mistakes in ECommerce Design - E-Commerce: Fundamentals of a Successful Re Design - Improve Your ECommerce Design With Brilliant Product Photos - How To Use Photos To Sell More Online - Design To Sell: 8 Useful Tips To Help Your Website Convert - 7 More Useful Tips To Help Your Site Convert - Optimizing Conversion Rates: Less Effort, More Customers - Optimizing Conversion Rates: Its All About Usability - Use Conversions To Generate More Conversions - The Ultimate Guide To A/B Testing - Multivariate Testing: 5 Simple Steps to Increase Conversion Rates
Author : Lee, In
Publisher : IGI Global
Page : 2440 pages
File Size : 37,22 MB
Release : 2016-03-31
Category : Computers
ISBN : 1466697881
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
Author : James McGaw
Publisher : Apress
Page : 398 pages
File Size : 45,92 MB
Release : 2010-06-21
Category : Computers
ISBN : 143022536X
Beginning Django E-Commerce guides you through producing an e-commerce site using Django, the most popular Python web development framework. Topics covered include how to make a shopping cart, a checkout, and a payment processor; how to make the most of Ajax; and search engine optimization best practices. Throughout the book, you'll take each topic and apply it to build a single example site, and all the while you'll learn the theory behind what you're architecting. Build a fully functional e-commerce site. Learn to architect your site properly to survive in an increasingly competitive online landscape with good search engine optimization techniques. Become versed in the Django web framework and learn how you can put it to use to drastically reduce the amount of work you need to do to get a site up and running quickly.
Author : Sharma
Publisher :
Page : 617 pages
File Size : 48,27 MB
Release : 2000
Category :
ISBN : 9788178081496
Author : Smashing Magazine
Publisher : Smashing Magazine
Page : 297 pages
File Size : 39,71 MB
Release : 2014-11-28
Category : Computers
ISBN : 3945749034
With more and more people reaching out for their smartphones and tablets to shop online, mobile e-commerce is set to reach $86 billion by 2016 — a development that brings along entirely new demands on e-commerce websites. After our first e-commerce eBook was published four years ago, we wanted to take a fresh look at the challenges that crafting online shopping experiences bring along today, and equip you with the necessary know-how on how to deal with them effectively. Along the way, our expert authors will guide you through the vital steps of planning a successful e-commerce website and explore the design decisions that have to be considered in order to achieve a pleasant and compelling user experience. We’ll also take a deeper look into the peculiarities of mobile e-commerce usability and cover tips on designing a better checkout process. Reducing abandoned shopping carts is also one of the topics that we’ll dig into. With real-life examples and insights into a large-scale usability study that dissects some of the biggest e-commerce websites out there, this eBook will prove to be a valuable and practical source for all your e-commerce needs. TABLE OF CONTENTS: - How To Plan Your Next Mobile E-Commerce Website - Exploring Ten Fundamental Aspects Of M-Commerce Usability - An E-Commerce Study: Guidelines For Better Navigation And Categories - The Current State Of E-Commerce Search - Better Product Pages: Turn Visitors Into Customers - Designing A Better Mobile Checkout Process - Creating A Client-Side Shopping Cart - Reducing Abandoned Shopping Carts In E-Commerce
