Developments in Marketing Science, Volume II
Author : Academy of Marketing Science
Publisher :
Page : 393 pages
File Size : 39,37 MB
Release : 1979
Category : Marketing
ISBN : 9780931268014
Author : Academy of Marketing Science
Publisher :
Page : 393 pages
File Size : 39,37 MB
Release : 1979
Category : Marketing
ISBN : 9780931268014
Author :
Publisher :
Page : 648 pages
File Size : 40,42 MB
Release : 1982
Category : Marketing
ISBN :
Vols. for 1978- are the proceedings of the 2nd- annual conference of the Academy of Marketing Science.
Author : Melissa Moore
Publisher : Springer
Page : 331 pages
File Size : 38,62 MB
Release : 2014-11-10
Category : Business & Economics
ISBN : 3319119273
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled New Meaning for Marketing in a New Millennium.
Author : Harlan E. Spotts
Publisher : Springer
Page : 308 pages
File Size : 36,14 MB
Release : 2014-10-23
Category : Business & Economics
ISBN : 3319117610
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.
Author : Russell S. Winer
Publisher : World Scientific Publishing Company Incorporated
Page : 502 pages
File Size : 49,6 MB
Release : 2014
Category : Business & Economics
ISBN : 9789814596473
This book aims to present a pedagogical and self-consistent treatment of the canonical approach to Quantum Gravity, starting from its original formulation to the most recent developments in the field. We start with an innovative and enlightening introduction to the formalism and concepts on which General Relativity has been built.
Author : Academy of Marketing Science
Publisher :
Page : pages
File Size : 28,80 MB
Release : 1978
Category : Marketing
ISBN :
Author : Leroy Robinson, Jr.
Publisher : Springer
Page : 882 pages
File Size : 23,1 MB
Release : 2014-11-05
Category : Business & Economics
ISBN : 331910912X
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same.
Author : Naresh K. Malhotra
Publisher :
Page : 493 pages
File Size : 34,52 MB
Release : 1985
Category : Marketing
ISBN :
Author : Academy of Marketing Science
Publisher :
Page : 368 pages
File Size : 45,77 MB
Release : 1978
Category : Marketing
ISBN :
Author : Michael Levy
Publisher : Springer
Page : 697 pages
File Size : 20,24 MB
Release : 2015-01-29
Category : Business & Economics
ISBN : 3319131591
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.