Digital China: How To Win With Chinese Tourists


Book Description

Modern Chinese tourists have become a mainstay in global tourism. The United Nations World Tourism Organisation shows the number of Chinese travellers going abroad climbed from 2.8 million in 1997 to about 73 million in 2018. This means that as of 2018, China was fourth in terms of international visits behind Germany, the United States and Britain. Would you like to attract more of these Chinese travellers to your location, shop or brand? Then this is the book for you. Find out who China’s outbound tourists are, where they’re travelling, what they’re purchasing and why. Here’s an excerpt to give you a taste. China has the world’s largest pool of tourists and in the past decade, Chinese tourism has seen outstanding growth. Now more than ever, Chinese people are travelling. With growth in the larger economy and an increase in disposable income, people are also spending more on travel and in their destination. According to data from the China National Tourism Administration (CNTA), in 2000 there were only 4.5 million outbound trips. In 2018, there were 149.72 million. Purchases while travelling accounted for 11% of per-capita spending in 2018, which is twice the level recorded in 2011. Changes in Chinese travellers’ behaviour have also been noted in recent years. They’re adapting more “Western” travel habits. Instead of just going sightseeing and shopping, they’re more willing to engage in in-depth experiences of local lifestyle and culture. Unique, tailor-made travel services are also a new trend. For example, some are moving from 5-star hotels to boutique hotels or Airbnb homestays and bespoke tours are becoming more popular. We’ve created this mini book for those in the tourism industry who want to understand Chinese outbound tourists and recent trends in order to attract them and provide the best service to them. If you’ve ever asked yourself “How can my business benefit from the increasing number of Chinese travellers?”, this book will answer that question. In the past 8 years, I’ve worked with over 300 brands helping them tap into China. Since 2016, I’ve been a speaker at over 90 events and run my signature Chinese social media masterclasses across Asia, Europe and the Middle East. You’re in safe hands. Modern Chinese Tourists: Who Are They and How are They Travelling? So, who’s coming to visit? Modern Chinese tourists aren’t one group and are changing and developing every year. Some traits cross demographic boundaries, like the fact that women make up 53% of Chinese tourists, while others don’t. And things are changing rapidly because of current events and trade tensions. Understanding the differences and preferences of these groups is crucial to attracting Chinese tourists and increasing the most important kind of marketing – word of mouth. Here’s some of the key information as things stand in November 2019. Millenials One of the most desired consumer groups among marketers all over the world is millennials and China is no different. Chinese millennials, born in the 80s and 90s and now between 20 and 39 years old, are hitting prime consumption age. Described as educated, open-minded and tech-savvy, they make up 31% of China’s total population, representing 415 million consumers. BCG estimates that by 2021, millennials will make up 46% of China’s urban population. They will experience increasing purchasing power and will gradually become the main consumers of products and services. In tourism, millennials play a vital role in shaping trends, as they represent 55% of all Chinese travellers and according to a Coresight Research survey they take an average of 2.3 trips per year. They tend to be more independent and have sophisticated demands. While other travel groups pay greater attention to climate, exchange rates and prices, millennials are ready to pay more and go farther in order to experience unique cultures, cuisine and greater shopping options. Some call it the “experience it all” approach and it’s expected that they’ll keep these habits and preferences as they age. This group is also more spontaneous and makes the largest number of last minute bookings. Usually their trips are inspired and encouraged by influencers on platforms such as WeChat, Weibo and Xiaohongshu. Millennial travellers are ready to spend a significant amount of their income on travel and on average spend more per day (US$ 346) than other groups (US$ 320). Millennials are also affecting their parents’ travel choices, especially when they travel in groups with older family members.” REVIEWS “Great and relevant content! Professional and knowledgeable speaker with contagious energy.” Michelle Ng, Harley-Davidson “Ashley opened our eyes to how the Chinese are leading innovation in the social media space, and how we can learn from them.” Coen Tan, Lead Trainer at Ministry of Influence




Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media


Book Description

This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.




New Retail: Born in China Going Global


Book Description

Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, if you can, spend a week shopping in Shanghai. “ The gravitational force of retail has moved east and industry executives that ignore this monumental shift do so at their peril. “New Retail” is a concise, no nonsense look into one of the most profound revolutions in retail history. Authors Dudarenok and Michael Zakkour provide a clear and well documented narrative on how companies like Alibaba, JD and Tencent are, quite literally, reinventing the modern concept of retail. ” Doug Stephens, Founder of Retail Prophet and Author of Reengineering Retail: The Future of Selling in a Post-Digital World




Innovation Factory: China’s Digital Playbook For Global Brands


Book Description

The criticism of China used to be that it was good at manufacturing but not at innovating. It has now proven those critics wrong. On top of that, some of its companies have developed cutting edge management approaches. We look at what’s behind China’s digital transformation, its unique e-commerce to see what Western brands can learn from China. In this book you’ll learn: How China got to its current stage of digital transformation How Chinese brands optimize e-commerce and digital marketing What highly effective management approaches Chinese companies have used to ramp up profit and turn around failing enterprises Here's what's inside: Chapter 1 What’s Behind China’s Innovation? Chapter 2 A Closer Look at China’s Digital Development I Customer-centric Ecosystems Chapter 3 China’s Tech Giant Transformation II The Future of Retail: What DTC Brands Can Learn from China Chapter 4 Mobile First Chapter 5 The Impact of Social Commerce Chapter 6 Online Merge Offline (OMO) Chapter 7 The Human Touch: Last Mile Delivery, QR Codes and CRM III Innovative Management Models Chapter 8 Management and Leadership Models from China Chapter 9 What China Can Learn From the World Chapter 10 Learning Together "Successful Chinese startups prioritize adaptability, quick production, and deep investment in influencer marketing while overseas brands often opt for a more organic strategy, risking missed growth and copycat challenges." — Tingyi (Jenny) Chen, Co-founder of Walk the Chat “Social new retail, combining social media, e-commerce and offline retail provides seamless consumer experiences and growth opportunities for retailers. As AI progresses, it will further improve the social new retail experience in China.” — Sandrine Zerbib, Founder & Chairwoman of Full Jet & President of Baozun Brand Management




Quotations from Chairman Mao Tse-Tung


Book Description

Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung.




China’s Grand Strategy


Book Description

To explore what extended competition between the United States and China might entail out to 2050, the authors of this report identified and characterized China’s grand strategy, analyzed its component national strategies (diplomacy, economics, science and technology, and military affairs), and assessed how successful China might be at implementing these over the next three decades.




Global China


Book Description

The global implications of China's rise as a global actor In 2005, a senior official in the George W. Bush administration expressed the hope that China would emerge as a “responsible stakeholder” on the world stage. A dozen years later, the Trump administration dramatically shifted course, instead calling China a “strategic competitor” whose actions routinely threaten U.S. interests. Both assessments reflected an underlying truth: China is no longer just a “rising” power. It has emerged as a truly global actor, both economically and militarily. Every day its actions affect nearly every region and every major issue, from climate change to trade, from conflict in troubled lands to competition over rules that will govern the uses of emerging technologies. To better address the implications of China's new status, both for American policy and for the broader international order, Brookings scholars conducted research over the past two years, culminating in a project: Global China: Assessing China's Growing Role in the World. The project is intended to furnish policy makers and the public with hard facts and deep insights for understanding China's regional and global ambitions. The initiative draws not only on Brookings's deep bench of China and East Asia experts, but also on the tremendous breadth of the institution's security, strategy, regional studies, technological, and economic development experts. Areas of focus include the evolution of China's domestic institutions; great power relations; the emergence of critical technologies; Asian security; China's influence in key regions beyond Asia; and China's impact on global governance and norms. Global China: Assessing China's Growing Role in the World provides the most current, broad-scope, and fact-based assessment of the implications of China's rise for the United States and the rest of the world.




China A to Z


Book Description

A practical and accessible guide to an ancient but rapidly changing culture—now revised and updated Perfect for business, pleasure, or armchair travelers, China A to Z explains the customs, culture, and etiquette essential for any trip or for anyone wanting to understand this complex country. In one hundred brief, reader-friendly essays alphabetized by subject, this fully revised and updated edition provides a crash course in the etiquette and politics of contemporary China as well as the nation’s geography and venerable history. In it, readers will discover: · How the recently selected President and his advisors approach global relations · Why China is considered the fastest growing market for fashion and luxury goods · What you should bring when visiting a Chinese household · What’s hot in Chinese art · How recent scandals impact Chinese society From architecture and body language to Confucianism and feng shui, China A to Z offers accessible and authoritative information about China.




China's Influence and American Interests


Book Description

While Americans are generally aware of China's ambitions as a global economic and military superpower, few understand just how deeply and assertively that country has already sought to influence American society. As the authors of this volume write, it is time for a wake-up call. In documenting the extent of Beijing's expanding influence operations inside the United States, they aim to raise awareness of China's efforts to penetrate and sway a range of American institutions: state and local governments, academic institutions, think tanks, media, and businesses. And they highlight other aspects of the propagandistic “discourse war” waged by the Chinese government and Communist Party leaders that are less expected and more alarming, such as their view of Chinese Americans as members of a worldwide Chinese diaspora that owes undefined allegiance to the so-called Motherland.Featuring ideas and policy proposals from leading China specialists, China's Influence and American Interests argues that a successful future relationship requires a rebalancing toward greater transparency, reciprocity, and fairness. Throughout, the authors also strongly state the importance of avoiding casting aspersions on Chinese and on Chinese Americans, who constitute a vital portion of American society. But if the United States is to fare well in this increasingly adversarial relationship with China, Americans must have a far better sense of that country's ambitions and methods than they do now.




The Digital Silk Road


Book Description

An expert on China’s global infrastructure expansion provides an urgent look at the battle to connect and control tomorrow’s networks. From the ocean floor to outer space, China’s Digital Silk Road aims to wire the world and rewrite the global order. Taking readers on a journey inside China’s surveillance state, rural America, and Africa’s megacities, Jonathan Hillman reveals what China’s expanding digital footprint looks like on the ground and explores the economic and strategic consequences of a future in which all routers lead to Beijing. If China becomes the world’s chief network operator, it could reap a commercial and strategic windfall, including many advantages currently enjoyed by the United States. It could reshape global flows of data, finance, and communications to reflect its interests. It could possess an unrivaled understanding of market movements, the deliberations of foreign competitors, and the lives of countless individuals enmeshed in its networks. However, China’s digital dominance is not yet assured. Beijing remains vulnerable in several key dimensions, the United States and its allies have an opportunity to offer better alternatives, and the rest of the world has a voice. But winning the battle for tomorrow’s networks will require the United States to innovate and take greater risks in emerging markets. Networks create large winners, and this is a contest America cannot afford to lose.