Digital Communication for Agricultural and Rural Development


Book Description

This volume presents insights on the challenges of digital communication and participation in agricultural and rural development. The COVID-19 pandemic has revealed that digital technology and mediated participation is more important and essential in managing ongoing communication for development projects than ever before. However, it has also underscored the various challenges and gaps in knowledge with digital participatory practices, including the further exclusion of marginalized groups and those with limited access to digital technology. The book considers how the concept of participation has been transformed by the realities of the pandemic, reflecting on essential principles and practical considerations of communication for development and social change, particularly in the context of global agriculture and food security, the well-being of rural communities, and evolving environmental challenges, such as climate change. In gathering these insights, this volume highlights lessons for the future of participatory development in communication for development and social change processes. This volume will be of great interest to students and scholars of agricultural and rural development, communication for development, digital communication, and sustainable development more broadly.




Information and Communication Technology for Agriculture and Rural Development


Book Description

The articles included in this book focuses on; Digital divide in rural India, e-Agriculture issues, Cyber extension, overview on Village Knowledge Centres VKCs, Community Information Centre iniative in Orissa, SATCOM application in Karnataka State, Model e-Villages in Arunachal Pradesh State of North-East India, Nationwide InDG web portal initiative for rural development, Kisan Mobile Sandesh KMS, Dynamic Market Information DMI by Web and Mobile in Tamil Nadu, Expert systems for pest and diseases diagnosis in rubber, Interactive Multimedia Compact Disc IMCD, Village Information Centres among Dairy Farmers in Tamil Nadu, KISSAN initiative of Kerala State, Mobile Agricultural School and Services MASS in Jharkhand, Farmers Database creation in Darjeeling District of West Bengal, Village Resource Centres VRCs in Uttaranchal, Pest Surveillance of Rice using satellite data, Techmode Approach for Distance Learning Courses for Field Veterinarians in Maharastra, Information Retrieval System for Buffalo Reproduction, Web Portals and Digital Data base in Agroforestry, Watershed Modelling using GIS and Remote Sensing in Gujarat State, e-Readiness and Participation Level of Akshya and KISSAN Kerala Beneficiaries and VRC & CIC Network in Assam and Internet utilization pattern, evaluation of Kissan Call Centres KCCs, ICT adoption level, impact, stakeholders feedback, policy implications and recommendations.




Digital technologies in agriculture and rural areas


Book Description

This report aims to identify the different scenarios where the process of digital transformation is taking place in agriculture. This identifies those aspects of basic conditions, such as those of infrastructure and networks, affordability, education and institutional support. In addition, enablers are identified, which are the factors that allow adopting and integrating changes in the production and decision-making processes. Finally identify through cases, existing literature and reports how substantive changes are taking place in the adoption of digital technologies in agriculture.




Digital Technologies for Agricultural and Rural Development in the Global South


Book Description

This book shares research and practice on current trends in digital technology for agricultural and rural development in the Global South. Growth of research in this field has been slower than the pace of change for practitioners, particularly in bringing socio-technical views of information technology and agricultural development perspectives together. The contents are therefore structured around three main themes: sharing information and knowledge for agricultural development, information and knowledge intermediaries, and facilitating change in agricultural systems and settings. With contributions reaching beyond just a technological perspective, the book also provides a consideration of social and cultural factors and new forms of organization and institutional change in agricultural and rural settings. An invaluable read for researchers in international development, socio-economics and agriculture, it forms a useful resource for practitioners working in the area.




E-Agriculture and Rural Development: Global Innovations and Future Prospects


Book Description

"This book is a comprehensive collection of research on the emerging trends and advances in the global application of information and communication technology use in agriculture and rural development"--Provided by publisher.







Communication Technologies In Agriculture


Book Description

Agricultural Extension is one of the youngest disciplines that focus on enhancing agriculture and rural livelihood through improved information and communication (ICT) processes.The discipline primarily involves conceptualization, design, development, evaluation and application of innovative ways to use ICT in transfer of research output to the end users. Many ICT interventions developed and tested around the world have improvedfarmers livelihood, increased agricultural productivity and income, and reducedfarm risks. Within ICT, Communication is a broad term that needs to be understood very objectively by the scholars and practitioners so that their approach to the whole extension education process could be analytical and one that could draw synergies of technologies, concepts and philosophies which are getting added to already existing knowledge base. In the light of all the above this text book“Communication Technologies in Agriculture”will be a comprehensive book with 24 chapters which covers the old wisdom and also the new horizons in innovations and trends in Agricultural Extension for all those who are associated with Agricultural Extension as a student, scholar, researcher and practitioner.This book would serve to the information needs of all the stake holders in the change process. More fittingly, the Under Graduate students of Agriculture and Horticulture and Post Graduate students of Agricultural Extension, Mass Communication and Rural Development who would use it for enriching their theoretical requirements.




Communication for Rural Development


Book Description

"Today more than ever smallholders and rural communities require access to information and communication to make their voices heard and change their lives for the better. Communication for Development [ComDev] facilitates dialogue and collaborative action, combining participatory methods with communication tools ranging from community media to ICTs. This sourcebook is meant to equip development and communication professionals with a set of guidelines, illustrative experiences, reference materials, and learning tools to strategically apply communication in agriculture and rural development initiatives in various contexts around the world."--Publisher's description.




Digital agriculture report: Rural e-commerce development experience from China


Book Description

This publication, produced by FAO and Zhejiang University, examines how rural e-commerce could advance the digital transformation of agri-food systems, including increasing production efficiency, expanding farmers’ market access, improving poverty alleviation, fostering agricultural entrepreneurship, and attracting young generations back to their villages for economic revival and rural revitalization. It is highlighted that an enabling ecosystem with favourable government policies and strategies, public-private partnerships and innovative business models is of great importance to accelerate the development of rural areas in China, and generate larger economic, social and environmental impacts. As the largest developing country in the world, the experience of digital agriculture transformation in China could be shared with other developing countries. The report also discusses some of the challenges encountered and lessons learned during the development of rural e-commerce, as well as the proposals for the way forward.




Communication Techniques in Farm Extension


Book Description

This book comprehensively covers three broad areas which one could not find from any single source. The major areas includes Farm Journalism which deals with basic concept and dimensions, principles, genesis and growth, journalism and mass media, ideals, functions and canons of journalism, ethics of journalism, art of speech, readability meaning, definition and formula for readability, newspaper makeup, E-journalism - online journalism, types of leads, writing feature stories, news, types of news, photo journalism, reporting - qualities of a good reporter, reporting skills, editing, balancing news paper. The cyber extension, information and communication technology (ICTs) covers genesis with development of instructional technologies, application of multimedia in agricultural extensions, Interactive video disc, cyber extension, information and communication technologies (ICTs), expert system, agri-portal, tele conferencing and its application, audio conferencing, video conferencing, trends of development in ICT. Finally, the new topic which is not covered in any of the text book of this nature is transfer of technology efforts - problems tree analysis. It will be of immense helpful to the field level extension functionaries and students communities to strengthen their communication skills. With rapid strides in agricultural sciences virtually, there is an information explosion. Mass media including newspaper, magazine, radio, TV are coming out with more and more agricultural information support programmes. This book act as an interface between media managers and professionals for the development of agricultural front.