The Digital Handshake


Book Description

Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world. Explains how you can use social media to grow your business and connect with consumers Author Paul Chaney is a leading authority on blogging and social media Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more Shows how to design a comprehensive marketing strategy using traditional and new media platforms Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.




Beyond Handshakes


Book Description

Revolutionize Your Networking: Thrive in the Digital Age of Business Relationships Are you ready to navigate the digital revolution and build meaningful business relationships online? Beyond Handshakes: Building Business Relationships in a Digital World is your comprehensive guide to mastering the art of online networking and fostering authentic connections in an increasingly digital-first world. From the evolution of networking from handshakes to hashtags, to understanding the influence of technology on business relationships, this book offers a deep dive into the digital landscape. It explores the social media effect, emerging digital platforms, and the rise of remote and digital-first workplaces, setting the stage for a new age of networking. But it's not just about understanding the digital revolution. Beyond Handshakes equips you with practical tools to create and develop business relationships online. Learn how to make a strong first impression, build an impactful online presence, and utilize social media for professional networking. Discover the etiquettes of online networking, the art of digital conversation, and strategies to establish trust and credibility in the virtual world. As you delve deeper, the book guides you on nurturing these online relationships. From regular interaction and engagement, using collaborative digital tools, to the role of webinars and virtual meetings, you'll learn how to overcome challenges in online networking, including managing digital fatigue and ensuring privacy and security in online interactions. Maintaining long-term relationships in a fast-paced digital world can be daunting. Beyond Handshakes helps you sustain engagement over time, personalize and customize your interactions, and adapt to changes in digital trends. It also shows you how to turn connections into collaborations, leveraging online networking for business opportunities, and collaborating in the cloud. With case studies of successful digital collaborations and insights into the future of business relationships, this book is more than a guide--it's a roadmap to thriving in the evolving networking landscape. Whether you're a seasoned professional or just starting your career, Beyond Handshakes: Building Business Relationships in a Digital World is your key to unlocking the power of digital networking and transforming your professional relationships. Don't get left behind in the digital revolution. Embrace the new age of networking and create meaningful, lasting business relationships online. The future of business relationships is here. Are you ready to go beyond handshakes?




Utah's Digital Economy and the Future


Book Description




The Handshake


Book Description

'It's a little book of wonder, it's fantastic' Chris Evans 'A fabulously sparky, wide-ranging and horizon-broadening little study ... joyously unboring' Sunday Times Friends do it, strangers do it and so do chimpanzees - and it's not just deeply embedded in our history and culture, it may even be written in our DNA. The humble handshake, it turns out, has a rich and surprising history. So let's join palaeoanthropologist Ella Al-Shamahi as she embarks on a funny and fascinating voyage of discovery - from the handshake's origins (at least seven million years ago) all the way to its sudden disappearance in March 2020. Drawing on new research, anthropological insights and first-hand experience, she'll reveal how this most friendly of gestures has played a role in everything from meetings with uncontacted tribes to political assassinations - and what it tells us about the enduring power of human contact. Because the story of the handshake ... is far from over.




The Digital Multinational


Book Description

How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets. Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry’s entrance into the Chinese market, Unilever’s AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader’s toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization.




Digital Literacy


Book Description

Digital Literacy provides computer literacy students with the essentials needed to understand what computers are, how they work, and why they are so important. It is written in plain language with visual examples and clear explanations so that even students who are typically confused by computer terminology will understand these ideas and learn how to apply them. This compact, college-level textbook introduces a wide range of concepts including: • Input and output component lists and explanations • File management best practices • Software categories • Communication and network types • Cybersecurity and safety • Expanding ethical concerns in a digital world Written by community college faculty using decades of teaching experience, Digital Literacy is written for students in the classroom, not theoretical computer users. This classroom-tested textbook features clear and friendly language to demystify computers in ways that set students up for success.




Interdisciplinary Insights for Digital Touch Communication


Book Description

Communication is increasingly moving beyond ‘ways of seeing’ to ‘ways of feeling’. This Open Access book provides social design insights and implications for HCI research and design exploring digitally mediated touch communication. It offers a socially orientated map to help navigate the complex social landscape of digitally mediated touch for communication: from everyday touch-screens, tangibles, wearables, haptics for virtual reality, to the tactile internet of skin. Drawing on literature reviews, new case-study vignettes, and exemplars of digital touch, the book examines the major social debates provoked by digital touch, and investigates social themes central to the communicative potential and societal consequences of digital touch: · Communication environments, capacities and practices · Norms associations and expectations · Presence, absence and connection · Social imaginaries of digital touch · Digital touch ethics and values The book concludes with a discussion of the significance of social understanding and methods in the context of Interdisciplinary collaborations to explore touch, towards the design of digital touch communication, ‘ways of feeling’, that are useable, appropriate, ethical and socially aware.




Signal


Book Description







A Solid Handshake


Book Description

A Solid Handshake lays out 13 tried and true principles that are guaranteed to increase your leadership integrity quotient. Does integrity in leadership matter? Ed Roshitsh says the answer is yes! He is passionate about leading and building high performance/high integrity leaders. Here he teaches principles that he has picked up through over two decades of leading people in the military and corporate world. Bring no dishonor to yourself or those associated with you. Integrity is congruent. Take the high road. Make a high road. Or get off the road! The hour you spend reading this book will change the way you approach business and integrity. Ed Roshitsh is a senior software company operational executive that has helped create nearly two billion dollars in increased shareholder value for several companies in the software industry. An avid ultra endurance athlete, he has completed dozens of marathons, nine Ironman triathlons and even attempted to run across the United States to raise money for veterans. He, his wife Christine and two dogs live in San Francisco, CA and Toronto, ONT.