Digital Makeover


Book Description

Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company’s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.




Enhancing Your Academic Digital Footprint


Book Description

Everyone needs to be aware of the kind of information that is left behind when one uses technology—whether it’s a smartphone or laptop—and the Internet. This volume enables readers to enhance their academic reputations online. They learn what constitutes an academic digital footprint and how various employers and institutions use the Web to research people they might want to hire, admit to college, or offer an internship to. Readers examine how to evaluate their digital footprints, strengthen them, and protect their privacy. They learn approaches for promoting their academic achievements, interests, and volunteer experiences. Starting an educational blog, participating in online writing contests, compiling an ePortfolio, and writing about charitable community causes are just some of the activities teens can use to build a positive online presence.




Popular Photography


Book Description




Apprison


Book Description

"Apprison" offers a profound and comprehensive exploration of digital addiction and well-being in today’s hyperconnected world. This insightful work examines the psychological, social, and neurological effects of excessive digital consumption, combining expert research with personal stories and practical strategies. It addresses a broad spectrum of topics, including the neuroscience behind digital dependence and the complex challenges of raising a generation immersed in technology. The book critically analyzes the addictive nature of social media and gaming, uncovers the mechanisms behind the attention economy shaping app design, and provides thoughtful guidance on digital detoxification and mindful technology use. In addition to its focus on personal digital habits, "Apprison" explores the impact of digital culture on workplace wellness and reflects on the deeper, spiritual dimensions of our interaction with technology. The book concludes with a visionary outlook on the future of our digital world, equipping readers with tools to create personalized strategies for balanced digital well-being. Ultimately, it empowers individuals to engage with technology thoughtfully, maximizing its benefits while safeguarding essential human experiences and values.




Industrial Light & Magic


Book Description

The way that special effects are designed and then created in films is explained in this lavishly illustrated book that traces the development of the ILM company of George Lucas.




Creative Photography Ideas: Using Adobe Photoshop


Book Description

Creative Use of Filters and Further Image Manipulation is an excerpt from Creative Photography Ideas Using Photoshop which presents 75 comprehensive workshops that have been specifically designed for photographers; each offers a clever and creative technique that can be immediately applied. Creative Use of Filters and Further Image Manipulation workshops focus specifically on using a variety of filters to improve or enhance your photographs in Photoshop. From Blur filters to Find Edges filters, and workshops on creating a ghostly effect, retro comic-book effect or pop art look, this eBook will get your creative juices flowing. The section on further image manipulation will guide you through cropping, different ways to remove intrusive elements, and how to construct panoramas. Each workshop offers ingenious creative techniques to immediately enhance images in Adobe Photoshop. From basic techniques to more advanced, all guidance is ‘best practice’ and shown via clear explanatory texts, photographs, ‘before, during and after’ manipulations and screen grabs.




Popular Photography


Book Description




Contemporary Foundations for Teaching English as an Additional Language


Book Description

This engaging volume on English as an Additional Language (EAL), argues persuasively for the importance of critical participatory pedagogies that embrace multilingualism and multimodality in the field of TESOL. It highlights the role of the TESOL profession in teaching for social justice and advocacy and explores how critical participatory pedagogies translate into English language teaching and teacher education around the world. Bringing together diverse scholars in the field and practicing English language teachers, editors Polina Vinogradova and Joan Kang Shin present 10 thematically organized units that demonstrate that language teaching pedagogy must be embedded in the larger sociocultural contexts of teaching and learning to be successful. Each unit covers one pedagogical approach and includes three case studies to illustrate how English language teachers across the world implement these approaches in their classrooms. The chapters are supplemented by discussion questions and a range of practical sources for further exploration. Addressing established and emerging areas of TESOL, topics covered include: Critical and postmethod pedagogies Translingualism Digital literacy and multiliteracies Culturally responsive pedagogy Advocacy Featuring educators implementing innovative approaches in primary, secondary, and tertiary contexts across borders, Contemporary Foundations for Teaching English as an Additional Language is an ideal text for methods and foundational courses in TESOL and will appeal to in-service and preservice English language teachers as well as students and teacher educators in TESOL and applied linguistics.




Special Effects


Book Description

As blockbusters employ ever greater numbers of dazzling visual effects and digital illusions, this book explores the material roots and stylistic practices of special effects and their makers. Gathering leading voices in cinema and new media studies, this comprehensive anthology moves beyond questions of spectacle to examine special effects from the earliest years of cinema, via experimental film and the Golden Age of Hollywood, to our contemporary transmedia landscape. Wide-ranging and accessible, this book illuminates and interrogates the vast array of techniques film has used throughout its history to conjure spectacular images, mediate bodies, map worlds and make meanings. Foreword by Scott Bukatman, with an Afterword by Lev Manovich.




Anatomy of the Superhero Film


Book Description

This book addresses what a superhero body can do by developing several “x-rays” of the superbody’s sensoria, anatomic structures, internal systems, cellular organizations, and orthotic, chemical, or technological enhancements. In short, these x-rays offer what we might describe as a metamorpho-physiological approach to the superheroes in feature films, theatrical cartoon shorts, and Netflix television series. This approach examines the ways in which the “substance” of superheroes, which includes their masks, costumes, chevrons, weapons, and auras, extends into the diegetic environment of the film, transgressing it, transforming it, and corporealizing it, making it emblematic of the shape, dimensions, contours, and organismic workings of one or more of our major organs, members, orifices, fluids, or cell clusters. Thus the superhero film, as this study claims, works to make us more aware of the mutability, adaptability, modifiability, and virtual capabilities of our own flesh.