Author : Theresa Regli
Publisher : Rosenfeld Media
Page : 241 pages
File Size : 24,69 MB
Release : 2016-08-02
Category : Computers
ISBN : 1933820128
The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.
Author : Bill Rosenblatt
Publisher : *M&T Press
Page : 316 pages
File Size : 36,14 MB
Release : 2002
Category : Business & Economics
ISBN :
"This book paints a complete picture of the overall DRM landscape in terms that novices can understand, without sacrificing the under-the-hood details that techies demand." --Mark Walter, Senior Analyst, The Seybold Report Protect Your Intellectual Property -- and Profit from Digital Media Digital rights management, or DRM, is a set of business models and technologies that enables you to protect -- and profit from -- your text, image, music, or video content in today's digital world. In this unique guide, three digital media experts show you step-by-step how to find the right DRM solution for your organization, whether you're an IT decision-maker or an executive on the content side. After explaining DRM antecedents, paradigms, and legal foundations, the authors walk you through today's DRM technologies and standards -- and offer sound, practical advice on how to match your needs with the right DRM products, services, and vendors. Your Road Map for Today's DRM Technologies * Get the scoop on subscription, pay-per-view, superdistribution, metering, and other DRM business models * Understand what the Digital Millennium Copyright Act and other legal guidelines mean for DRM * Delve into watermarking, encryption, authentication, clearinghouses, and other DRM building blocks * Get up to speed on XrML, DOI, ICE, and other emerging standards * Zero in on key proprietary technologies, from InterTrust RightsSystem to Verance watermarking to products from Adobe, Microsoft, and many others * Match your needs with the right DRM solutions -- from custom-built systems to the best vendors and industry-specific products.
Author : Eli M. Noam
Publisher : Springer
Page : 486 pages
File Size : 38,62 MB
Release : 2019-01-23
Category : Social Science
ISBN : 3319720007
Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
Author : Jeanne W. Ross
Publisher : MIT Press
Page : 205 pages
File Size : 36,86 MB
Release : 2021-09-21
Category : Business & Economics
ISBN : 0262542765
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Author : Sandhu, Kamaljeet
Publisher : IGI Global
Page : 342 pages
File Size : 13,87 MB
Release : 2019-12-27
Category : Business & Economics
ISBN : 1799828018
There are many advantages to incorporating digital services in business, including improved data management, higher transparency, personalized customer service, and cost reduction. Innovation is a key driver to how digital services are formed, developed, delivered, and used by consumers, employees, and employers. The largest differentiator comes from having a digitally empowered workforce. Companies increasingly need digital workers to establish greater digital skills to bear on every activity. Business leaders especially need to steer digital priorities, drive innovation, and develop digital platforms. Leadership, Management, and Adoption Techniques for Digital Service Innovation is an essential reference source that discusses the adoption of digital services in multiple industries and presents digital technologies to address and further advance innovation to drive successful solutions. Featuring research on topics such as cloud computing, digital business, and value creation, this book is ideally designed for managers, leaders, executives, directors, IT consultants, academicians, researchers, industry professionals, students, and practitioners.
Author : Taylor Olson
Publisher :
Page : 0 pages
File Size : 20,66 MB
Release : 2016
Category : Business & Economics
ISBN : 9781604271256
The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It's rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects in the literary marketplace. Digital Project Management: The Complete Step-by-Step Guide to a Successful Launch was developed to fill this gap by providing the knowledge, best practices, and proven steps to successfully manage digital projects from end-to-end and was created to be easily adaptable to different project types and technological advances.
Author : Maryline Laurent
Publisher : Elsevier
Page : 267 pages
File Size : 27,72 MB
Release : 2015-04-02
Category : Computers
ISBN : 0081005911
In the past four decades, information technology has altered chains of value production, distribution, and information access at a significant rate. These changes, although they have shaken up numerous economic models, have so far not radically challenged the bases of our society.This book addresses our current progress and viewpoints on digital identity management in different fields (social networks, cloud computing, Internet of Things (IoT), with input from experts in computer science, law, economics and sociology. Within this multidisciplinary and scientific context, having crossed analysis on the digital ID issue, it describes the different technical and legal approaches to protect digital identities with a focus on authentication systems, identity federation techniques and privacy preservation solutions. The limitations of these solutions and research issues in this field are also discussed to further understand the changes that are taking place. - Offers a state of the discussions and work places on the management of digital identities in various contexts, such as social networking, cloud computing and the Internet of Things - Describes the advanced technical and legal measures to protect digital identities - Contains a strong emphasis of authentication techniques, identity federation tools and technical protection of privacy
Author : François-Xavier de Vaujany
Publisher : Taylor & Francis
Page : 171 pages
File Size : 26,4 MB
Release : 2024-06-03
Category : Business & Economics
ISBN : 1040033873
This book analyzes the history of management, placing it in perspective with both American history and the genealogy of digital technology. Focusing on the years of industrial mobilization in the United States (from 1937 to 1945) and their extension into the Cold War, it shows particularly how "scientific management" was reconfigured and re-legitimized in favor of a new profoundly American geopolitics. In a context where the future was at a standstill, this research also explains what became of the managerial processes at the heart of capitalism from the 40s onwards: the shift from a managerial capitalism of calculation to a narrative capitalism made up of "desiring machines". This digital management no longer simply contributes, along with others, to unveiling and revealing the future. Aligned with the American obsession with novelty, it is the very process of revelation and unveiling, with managers and consumers alike becoming the intersecting subjects of desires borne of managerial apocalypses. To explore this period of American history, the author has combined a triple narrative anchored in three types of archives: an intimate history of this reconfiguration from the presence in New York of Saint-Exupéry, Burnham and Wiener; a description of the great historical moment of industrial mobilization; and a philosophical speculation about reconfiguration and its links to American history.
Author : Sorin Dan
Publisher : Springer Nature
Page : 88 pages
File Size : 38,5 MB
Release : 2021-07-23
Category : Business & Economics
ISBN : 3030767507
This book highlights the importance of talent management practices in recruiting, developing and retaining talented professionals in the digital and IT&C industry. It unpacks the distinctive characteristics of ‘digital talent’ represented by a wide spectrum of professionals and managers with digital abilities, competencies and skills who add considerable value to organizations and industries worldwide. It shows that despite digital talent’s increased variety and significant contribution to digital transformation processes, much of the existing human resource and talent management research and practice fail to account for their distinctiveness. This book calls for the need for a new kind of talent management, referred to as ‘digital talent management’ (DTM) that is applicable to digital talent and decidedly integrates digital talent’s distinctive characteristics into talent management strategies and practices in a human-centered manner. Drawing upon existing, yet disconnected, streams of literature and empirical evidence derived from the information technology and communication (IT&C) industry, this book defines digital talent and delineates strategies to attract, develop and retain them for an uncertain and renewed future.
Author : Adrian Vogler
Publisher : Springer Nature
Page : 208 pages
File Size : 36,2 MB
Release : 2024-01-28
Category : Business & Economics
ISBN : 3662683539
The book illustrates how managers and knowledge workers can effectively harness collective and artificial intelligence to counteract the effects of exponential change and successfully implement digitization within their organizations. The author applies the proven management principles of Peter F. Drucker to the new challenges of the digital age, enhancing them with the concepts of collective and artificial intelligence. This approach also takes into account the insights of Daniel Kahneman regarding "Thinking, Fast and Slow" and the associated cognitive biases and deficits in human thinking. By leveraging innovative tools – collective and artificial intelligence – these deficits can be mitigated, aiding in decision-making. The use of these tools in innovation management and work organization is also discussed. Readers are provided with practical tips and strategies for implementation. Embark on an exciting journey through digital management practices and successfully navigate the challenges of the digital world.
