Author :
Publisher : SBPD Publishing House
Page : 235 pages
File Size : 26,14 MB
Release : 2023-05-11
Category : Business & Economics
ISBN : 9392208901
Table of Content:- 1. Basics of Marketing 2. An Introduction to Digital Marketing 3. An Introduction to Websites 4. Search Engine Optimisation 5. Google Ads 6. Customer Relationship Management 7. Introduction To Web Analytics 8. Social Media Marketing 9. Introduction to Youtube 10. E-Mail Marketing 11. Budgeting in Digital Marketing. Frequently Asked Questions ● Digital Marketing Glossary More Information:- The authors of this book is Riya Bansal.
Author : R.C. Agarwal
Publisher : SBPD Publishing House
Page : 264 pages
File Size : 34,56 MB
Release : 2023-04-27
Category : Business & Economics
ISBN : 939220888X
Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.
Author : Dr. Deepti Maheshwari
Publisher : SBPD Publishing House
Page : 112 pages
File Size : 24,39 MB
Release : 2023-10-26
Category : Business & Economics
ISBN :
Table of Content:- UNIT–I : INTRODUCTION TO TRAVEL UNIT–II : THE MODERN TOUR INDUSTRY UNIT–III : TOUR OPERATIONS AND DOCUMENTATION UNIT–IV : IMPACT OF TOURISM AND TOURISM ORGANISATIONS
Author : R. Bansal
Publisher : SBPD Publishing House
Page : 134 pages
File Size : 16,59 MB
Release : 2024-07-08
Category : Computers
ISBN : 8119142667
Contents: 1. An Introduction to Media and Journalism 2. Introduction to Cyber Media and Social Media 3. Core Skills in Print Media 4. Core Skills in Electronic Media 5. Basics of Reporting 6. Basics of Feature Writing 7. Basics of Editing 8. Advertisement. Additional Information: The author of this book is R. Bansal.
Author : Allam Hamdan
Publisher : Springer Nature
Page : 1145 pages
File Size : 46,38 MB
Release : 2023-10-03
Category : Technology & Engineering
ISBN : 3031358287
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.
Author : Gary M. Armstrong
Publisher :
Page : pages
File Size : 20,4 MB
Release : 2018
Category : Customer relations
ISBN : 9781488620102
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Author : C. S. V. Murthy
Publisher :
Page : 849 pages
File Size : 46,32 MB
Release : 2002
Category :
ISBN : 9788178662763
Author : David S. Bright
Publisher :
Page : 0 pages
File Size : 29,41 MB
Release : 2023-05-16
Category :
ISBN : 9781998109166
Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Author : John F. Tanner, Jr.
Publisher : Ingram
Page : pages
File Size : 36,48 MB
Release :
Category :
ISBN : 9781936126293
Author : Gordon Gerard Birch
Publisher :
Page : 496 pages
File Size : 27,26 MB
Release : 1979
Category : Sugar
ISBN :
