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Digital Marketing Strategies for Bangladeshi Market

Author : Motaher Hossain

Publisher : Motaher Hossain

Page : 244 pages

File Size : 18,7 MB

Release : 2023-08-01

Category : Business & Economics

ISBN :

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Book Description

In the rapidly evolving landscape of modern business, digital marketing has become an indispensable tool for connecting with consumers and driving growth. In the heart of South Asia, the vibrant and dynamic Bangladeshi market offers a plethora of opportunities for businesses and marketers willing to embrace the power of digital channels. Enter "Digital Marketing Strategies for Bangladeshi Market" – an insightful and comprehensive guide meticulously crafted by Motaher Hossain. This book takes readers on an illuminating journey through the world of digital marketing, tailored specifically for the unique characteristics of Bangladesh. From understanding the historical context of digital marketing in the country to exploring the ever-changing consumer behavior, this guide equips entrepreneurs, marketers, and businesses with essential knowledge and actionable strategies to excel in the Bangladeshi market. Each chapter delves into critical aspects of digital marketing, providing invaluable insights and practical guidance. Readers will gain a deep understanding of the Bangladeshi market landscape, including demographic and socioeconomic factors, cultural considerations, and the prevalence of mobile usage and internet penetration. With a keen focus on the evolution of digital marketing in Bangladesh, the book unveils current trends, emerging technologies, and future projections that will shape the digital landscape in the coming years. Entrepreneurs and businesses seeking to tap into this potential will find valuable information on niche markets, untapped opportunities, and avenues for foreign investors to make their mark. Drawing on real-world examples and case studies, the author demonstrates the art of crafting effective digital marketing strategies. Readers will learn how to set clear objectives, identify target audiences, and create integrated marketing plans that resonate with Bangladeshi consumers. The book's insights extend to the practicalities of website optimization, search engine optimization (SEO) strategies, pay-per-click (PPC) advertising, and social media marketing. Additionally, it explores content marketing, email marketing, influencer partnerships, video marketing, mobile marketing, and e-commerce strategies tailored for the Bangladeshi audience. Beyond tactics, "Digital Marketing Strategies for Bangladeshi Market" emphasizes the significance of data analytics, local regulations, and building strong brand presence. The book offers actionable advice on measuring ROI, evaluating campaign success, and continuous improvement to achieve maximum impact. Motaher Hossain's expertise and passion for digital marketing shine through each page of this well-researched and engaging guide. Whether you are an experienced marketer looking to expand your horizons or an entrepreneur eager to tap into the vast potential of Bangladesh, this book is your definitive roadmap to navigate the digital realm. As the Bangladeshi market continues to evolve and embrace digital transformation, "Digital Marketing Strategies for Bangladeshi Market" stands as an indispensable resource that empowers businesses to succeed in a world driven by digital innovations. If you seek to unlock the boundless opportunities presented by digital marketing in Bangladesh, this book is your gateway to success. Grab your copy now and embark on a transformative journey into the world of digital marketing in Bangladesh.



Digital and Social Media Marketing

Author : Nripendra P. Rana

Publisher : Springer Nature

Page : 337 pages

File Size : 42,21 MB

Release : 2019-11-11

Category : Business & Economics

ISBN : 3030243745

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Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.



Tourism Marketing in Bangladesh

Author : Azizul Hassan

Publisher : Routledge

Page : 295 pages

File Size : 16,67 MB

Release : 2020-10-20

Category : Business & Economics

ISBN : 1000193306

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Book Description

Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends. This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh’s experience and success.



Staging Shakespeare: Theatrical Genius in the Written Word

Author : Motaher Hossain

Publisher : Motaher Hossain

Page : 177 pages

File Size : 23,59 MB

Release :

Category : Fiction

ISBN :

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Book Description

"Staging Shakespeare: Theatrical Genius in the Written Word" by Motaher Hossain is a captivating exploration into the timeless brilliance of William Shakespeare. This book embarks on a multidimensional journey through the socio-political dynamics of the Elizabethan era, the intricate creative process behind the Bard's works, and the universal themes that have made Shakespearean drama resonate across centuries. From the quill to the curtain, Motaher Hossain unveils the alchemy that transforms the written word into a mesmerizing theatrical experience. Readers are invited to witness the collaborative spirit between literature and theater, celebrating the enduring legacy of Shakespeare's genius. Whether you are a seasoned enthusiast or a newcomer to the world of Shakespeare, this book promises a fresh and immersive perspective on the magic that unfolds when the quill meets the stage.



Digital Business in Africa

Author : Ogechi Adeola

Publisher : Springer Nature

Page : 327 pages

File Size : 18,51 MB

Release : 2022-06-29

Category : Business & Economics

ISBN : 3030934993

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Book Description

This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching and engaging their customers in several ways and so enterprises in Africa must harness the opportunities in the digital space if they want to remain competitive, earn profit, and meet their customers’ needs. Accordingly, this book looks at how digital technologies are helping shape the financial, educational, and advertising sectors in Africa. As digital technologies raise challenges, the chapters that follow will discuss ethical and social practical frameworks to effective digital business in Africa. This volume promises to fore both theoretical underpinnings, and practical implementations of digital technologies in the African business context.



Bangladesh’s Quest for Inclusive Development

Author : Mustafa K. Mujeri

Publisher : Taylor & Francis

Page : 325 pages

File Size : 37,75 MB

Release : 2022-09-30

Category : Social Science

ISBN : 1000684466

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Book Description

The book provides a comprehensive conceptual understanding covering major challenges and pathways to progressively promote inclusive development in Bangladesh. Since independence in 1971, Bangladesh has achieved significant economic growth and social progress, but the benefits have not been shared equitably across all groups in society, and there is the demand that inclusive development should be at the core of the country’s development agenda. Analysing inclusive development in Bangladesh, the authors present it as synonymous with improving the well-being of all individuals in a comprehensive manner along with upholding the principles of equity and justice. The book shows that the multidimensionality of inclusive development facilitates the participation of all in society in development through enhancing capabilities and ensuring equal opportunities. The analysis highlights social investments in specific concerns of the marginalised and disadvantaged groups and unequal structural forces that compel the state to remain biased towards the rich and consequent ‘elite capture’ of the state in Bangladesh. Arguing that Bangladesh has moved closer towards applying the inclusive development tenets in policy making, the book’s findings show that the challenge is the absence of any generic formula to ensure that the country is moving towards a more inclusive development path. A valuable contribution to the study of Bangladesh’s changing dynamics of political, economic and social configurations and development economics, the book will be of interest to researchers in the fields of economics, Asian studies and development studies.



Scope and impact of digital marketing strategies for promoting breast-milk substitutes

Author :

Publisher : World Health Organization

Page : 25 pages

File Size : 34,80 MB

Release : 2022-04-28

Category : Medical

ISBN : 9240046089

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Book Description

Digital technologies are increasingly used for marketing food products throughout the world. Although the International Code of Marketing of Breast-milk Substitutes specifies that there should be no advertising or other form of promotion of breast-milk substitutes to the general public, the Code does not directly address many of the specific strategies used in digital marketing. In November 2020, the World Health Assembly requested that WHO review current evidence and prepare a report describing how digital marketing strategies are being used for the promotion of breast-milk substitutes. This report examines in greater depth the scope, techniques and impact of digital marketing strategies for the promotion of breast-milk substitutes.



Digital Marketing Strategies for Fashion and Luxury Brands

Author : Ozuem, Wilson

Publisher : IGI Global

Page : 483 pages

File Size : 37,94 MB

Release : 2017-10-31

Category : Business & Economics

ISBN : 1522526986

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Book Description

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.



Marketing in a Transition Economy

Author : Muhammad Ismail Hossain

Publisher : Springer Nature

Page : 578 pages

File Size : 49,27 MB

Release : 2024

Category : Electronic books

ISBN : 981973553X

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Book Description

Zusammenfassung: This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The business eco-system of Bangladesh is considerably different from those of developed and developing countries due to a range of factors including the unmatched patterns in logistics, infrastructure, enforcement of laws and regulations, cultural differences, and competitiveness. Insightful differences in business practices between the economies of Bangladesh and the West and/or other developing countries are unfolded in this book. The nuances of the contextual operational realities around different aspects of the business including marketing environment and management, consumer behavior, supply chain management, brand management, customer relationship management, services marketing, digital marketing, integrated marketing communications, and marketing ethics are presented in this book. The business knowledge shared by the unique breadth and depth of cases is sure to make this book an effective resource for academia and industry. Professor Muhammad Ismail Hossain, Dean of Academic Affairs, Monash and LSE Program at Universal College Bangladesh and Professor, Department of Marketing, University of Dhaka. He received his Ph.D. in consumer behavior from Monash University, Australia. His research interests lie in the fields of tourism, consumer behavior, and supply chain management. As a consultant, he worked for government projects, not-for-profits, and for-profit local and international organizations. Professor Nasrin Akter, Department of Marketing, Faculty of Business Studies, University of Dhaka, Bangladesh. She received her Ph.D. in supply chain management from RMIT University, Australia. As a consultant, she has collaborated with Friedrich-Ebert-Stiftung (FES), Germany, International Centre for Development and Decent Work (ICDD), University of Kassel, Germany. Abureza M Muzareba serves as a Professor in the Department of Marketing at the University of Dhaka, Bangladesh. He earned his PhD from the University of Sheffield, England. He has research experience with USAID; IFPRI; the University of Sheffield; the UK Cabinet Office; Barnsley City Council, England; SME Foundation Bangladesh; and Care Bangladesh



Valuing Digital Business Designs and Platforms

Author : Thorsten Feix

Publisher : Springer Nature

Page : 268 pages

File Size : 45,37 MB

Release : 2021-09-15

Category : Business & Economics

ISBN : 3030836320

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Book Description

This book develops an interwoven framework for the strategic and financial valuation of digital business designs and platform companies which became game changers for a multitude of ecosystems in the 21st century. But, also incumbents of traditional industries are challenged by those digital natives and have therefore either to revitalize their business design or facing the risk to be marginalized. The business design twin of innovation is resilience to create lasting competitive advantage and capture value for the post-pandemic world of the 20s. The ultimate idea of the book rests on the hypothesis that only the combination of business design analytics - 10C Business Design and the 8 strategic levers of platform strength - with intense financial modeling - Reverse DCF - enables a true understanding of the competitive advantage and value of such business designs. Based on a tailored strategic-financial conceptual framework a set of high-profile, new case studies will highlight the working principles and application of the concept.