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Digital Marketing with Drupal

Author : Jose Fernandes

Publisher : Packt Publishing Ltd

Page : 316 pages

File Size : 36,64 MB

Release : 2022-03-04

Category : Computers

ISBN : 1801075859

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Book Description

Supercharge your digital marketing services by building your knowledge to become a skilled digital marketer with the power of Drupal Key FeaturesApply proven marketing techniques using real-world examples of a Drupal development agency and an e-commerce storeDiscover a checklist of nearly 300 must-do activities to ensure that no task is overlookedIntegrate Drupal with other third-party marketing applications and systemsBook Description Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success. What you will learnExplore the most successful digital marketing techniquesCreate your digital marketing plan with the help of Drupal's digital marketing checklistSet up, manage, and administer all the marketing components of a Drupal websiteDiscover how to increase the traffic to your Drupal websiteDevelop and implement an e-commerce marketing strategy for your Drupal Commerce storeManage your daily marketing activities using DrupalGet started with customizing your consumers' digital experienceFind out what's next for Drupal and digital marketingWho this book is for This book is for Drupal site builders, digital marketers managing Drupal websites marketing and communication, digital or Drupal agency owners, marketing consultants, and anyone managing a Drupal website or e-commerce store. Basic knowledge of Drupal architecture and marketing concepts and related techniques is necessary.



Drupal 8 SEO

Author : Ben Finklea

Publisher : Bookbaby

Page : 0 pages

File Size : 14,20 MB

Release : 2017-01-16

Category : Business & Economics

ISBN : 9781946017000

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Book Description

Drupal 8 is great for SEO...if you know which modules to install and exactly how to configure them. That's where Drupal 8 SEO comes in. With over 150 images to guide you every step of the way, this book delivers the knowledge you need to get your site listed and ranking high in the search engines.Learn how to Search Engine Optimize your Drupal 8 website with this visual, step-by-step guide. Get the exact modules, settings, and configurations your site needs to get the best possible rankings in Google and other search engines. Drupal 8 SEO is a brand new offering from Ben Finklea that will teach marketers and developers what's needed to make Drupal 8 deliver perfectly optimized web pages. Generate traffic, leads, and revenue like never before with Drupal.Created to accompany the Drupal 8 SEO Checklist module, this book takes you through the exact steps that Ben has used for years to get top results for both national brands and small companies. It explains the SEO process created by the experts at Drupal SEO agency, Volacci, and how it can be used by any organization large or small to grow traffic, leads, and revenues. The process covers: -Drupal 8 SEO Checklist-Tools to do SEO faster-Redirects-URLs and paths-Title tags and Metatags-XML Sitemaps-Setting up Google Analytics the right way-Schema.org for enhanced Google listings-Better internal linking-Validating HTML and CSS-Fixing broken incoming links-Page-by-page keyword optimization-Figuring out what worked in Google-How to secure and speed up Drupal for higher rankings-Mobile ranking with AMP-Social link building with AddToAny-...and more Heavy on how-to and light on long explanations, this book is for the marketer or site owner who wants to hit the ground running without a lot of reading or time spent learning SEO basics. With over 150 images to guide you every step of the way, Drupal 8 SEO delivers the knowledge you need to get your site listed and ranking high in the search engines.Reviews of Ben Finklea's previous book: "4.9 out of 5 stars." -Amazon.com"You don't need to be a programmer or SEO specialist to follow the steps outlined in the book and get results. It's very easy to understand and implement." "The book is a perfect guide to optimize your Drupal site for the search engines. It reviews modules, techniques, and suggests lots of tips for the best SEO implementations and configurations.""My site went from invisible to getting rankings in Google, Yahoo and Bing as soon as it was indexed. Wa-pow Awesome " "Best place to find Drupal-specific SEO advice""Ben explains SEO in a very easy to understand manner.""I had tried several SEO websites and tools, but this book explains everything so well, and clears up much of what I had read about SEO or watched on YouTube.""I was really impressed with the practical and helpful "how to" approach of this book. A lot of authors (myself included) can't help but get preachy at times. But Ben manages to avoid that trap and stays laser-focused on his topic and providing concrete guidance for exactly how to optimize your site."Praise for Ben's work at Volacci: "Ben's SEO Checklist module helped me and thousands of developers navigate the vast module ecosystem and configure our websites for optimum search ranking and conversions. His previous] book...taught us to go beyond configuration to help our customers craft effective SEO strategies." --Travis Carden, Acquia (via Linkedin)"Ben is THE expert when it comes to Drupal SEO. He literally wrote the book. He is constantly researching and testing new techniques. In the seven years that we worked together, we built dozens of highly successful marketing campaigns for companies of all sizes."--Eric Wagner, FFW (via Linkedin)Ben's SEO knowledge is outstanding. He understands the many aspects of SEO and knows how to make all of them work together to achieve the results you want.--Eric Mandel, Blackmesh



Digital Marketing For Dummies

Author : Ryan Deiss

Publisher : John Wiley & Sons

Page : 375 pages

File Size : 24,14 MB

Release : 2020-07-27

Category : Business & Economics

ISBN : 1119660491

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Book Description

Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!



Drupal Search Engine Optimization

Author : Ric Shreves

Publisher : Packt Publishing Ltd

Page : 170 pages

File Size : 31,2 MB

Release : 2012-09-18

Category : Computers

ISBN : 1849518793

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Book Description

Drive people to your site with this supercharged guide to Drupal SEO



Planning and Managing Drupal Projects

Author : Dani Nordin

Publisher : "O'Reilly Media, Inc."

Page : 97 pages

File Size : 14,89 MB

Release : 2011-09-22

Category : Computers

ISBN : 1449305482

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Book Description

If you're a solo website designer or part of a small team itching to build interesting projects with Drupal, this concise guide will get you started. Drupal’s learning curve has thrown off many experienced designers, particularly the way it handles design challenges. This book shows you the lifecycle of a typical Drupal project, with emphasis on the early stages of site planning. Learn how to efficiently estimate and set up your own project, so you can focus on ways to make your vision a reality, rather than let project management details constantly distract you. Plan and estimate your project by discovering your client’s goals and audience perceptions Discover how Drupal works under the hood, and learn basic DrupalSpeak Frame the UX design challenge through a deeper understanding of your site’s intended users Get real content for your project as early as possible—before you start prototyping Choose the right modules for your project, and learn about several go-to modules Understand how to walk clients through the Drupal design and development process



Drupal 8: Enterprise Web Development

Author : Nick Abbott

Publisher : Packt Publishing Ltd

Page : 1005 pages

File Size : 10,95 MB

Release : 2016-12-30

Category : Computers

ISBN : 1787281531

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Book Description

Harness the power of Drupal 8 to create enterprise-grade, highly scalable websites About This Book Build complete, complex websites with no prior knowledge of web development entirely using the intuitive Drupal user interface Ensure your sites are modern, responsive and mobile-friendly through utilizing the full features available in Drupal 8 Quickly master theme administration, custom block layouts, views, and the Twig template structure Who This Book Is For This course is suitable for web developers, designers, as well as web administrators who are keen on building modern, scalable websites using Drupal 8 and its wide range of new features What You Will Learn Set up a local “stack” development environment and install your first Drupal 8 site Find out what is available in the Drupal 8 core Integrate third-party front-end and back-end libraries with Drupal Understand the plugin system that powers many of Drupal 8's new APIs to extend its functionality Build custom block layouts with reusable and fieldable blocks Work with the new Twig PHP templating engine Develop a theme from scratch following a step-by-step project outline In Detail This Drupal 8 course takes you through the journey of building, extending, and customizing websites to build highly scalable and enterprise-ready websites. The first part—Learning Drupal 8—takes you step by step through building a Drupal 8 website. You will start with the basics, such as setting up a local “stack” development environment and installing your first Drupal 8 site, then we move on to image and media handling and extending Drupal modules. This section will help you get to grips with the modular nature of Drupal, and you'll learn how to extend it by adding new functionalities to create your new modules. After learning to develop and manage a modern and responsive website using Drupal 8, you'll start exploring different techniques to take advantage of the new Drupal 8 features. The next module—Drupal 8 Development Cookbook—is your go-to guide to experimenting with all of Drupal 8's features through helpful recipes. You will explore techniques to customize and configure the Drupal environment, create blocks and custom modules, as well as make your web apps responsive by harnessing the mobile-first feature of Drupal 8. This module will also show you how to incorporate multilingual facilities in your sites, use web services and third-party plugins with your applications from inside Drupal 8, and test and deploy your apps. In the third part—Drupal 8 Theming with Twig—you will master Drupal 8's new Twig templating engine to customize the look and feel of your website. This section will walk you through a real-world project to create a Twig theme from concept to completion while adopting best practices to implement CSS frameworks and JavaScript libraries. You will see just how quick and easy it is to create beautiful, responsive Drupal 8 websites while avoiding the common mistakes that many front-end developers make. By the end, you will have learned how to develop, manage, extend, and customize an enterprise-level website. This Learning Path combines some of the best that Packt has to offer in one complete, curated package. It includes content from the following Packt products: Learning Drupal 8 by Nick Abbott and Richard Jones Drupal 8 Development Cookbook by Matt Glaman Drupal 8 Theming with Twig by Chaz Chumley Style and approach This course offers a thorough coverage of developing, managing, extending, and designing highly scalable websites using the Drupal 8 platform. Filled with practical examples and recipes, this course is a great combination of example-driven learning complemented by interesting techniques to take advantage of the Drupal platform.



Drupal for Designers

Author : Dani Nordin

Publisher : "O'Reilly Media, Inc."

Page : 329 pages

File Size : 18,72 MB

Release : 2012-07-11

Category : Computers

ISBN : 1449325327

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Book Description

Are you a solo web designer or part of a small team itching to build interesting projects with Drupal? This hands-on book provides the tools and techniques to get you going. Award-winning designer Dani Nordin guides you through site planning, teaches you how to create solid, user-centered design for the Drupal framework, and shows you tricks for using real, honest-to-goodness, developer Ninja Magick. This book is a compilation of three short guides—Planning Drupal Projects, Design and Prototyping for Drupal, and Drupal Development Tricks for Designers—plus exclusive "director’s material." If you’re familiar with HTML and CSS, but struggling with Drupal’s learning curve, this is the book you’ve been looking for. Get extra material, including an expanded Grids chapter, more recommended modules, and a Short Form Project plan Learn how to work user-centered design practices into Drupal projects Choose the right modules for your project, and discover several go-to modules Use strategies for sketching, wireframing, and designing effective layouts Manage Drupal’s markup, including code generated by the powerful Views module Learn how to work with Drupal on the command line Set up your development environment and collaborate with other designers and developers Learn the basics of Git, the free open source version control system



Decoupled Drupal in Practice

Author : Preston So

Publisher : Apress

Page : 505 pages

File Size : 37,77 MB

Release : 2018-12-12

Category : Computers

ISBN : 1484240723

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Book Description

Gain a clear understanding of the most important concepts in the decoupled CMS landscape. You will learn how to architect and implement decoupled Drupal architectures across the stack—from building the back end and designing APIs to integrating with front-end technologies. You'll also review presenting data through consumer applications in widely adopted technologies such as Angular, Ember, React, and Vue.js. Featuring a foreword by Drupal founder and project lead Dries Buytaert, the first part of this book chronicles the history of the CMS and the server–client divide, analyzes the risks and rewards of decoupled CMS architectures, and presents architectural patterns. From there, the book explores the core and contributed landscape for decoupled Drupal, authentication mechanisms, and the surrounding tooling ecosystem before delving into consumer implementations in a variety of technologies. Finally, a series of chapters on advanced topics feature the Drupal REST plugin system, schemas and generated documentation, and caching. Several projects point to a decoupled future for Drupal, including the Contenta CMS and work to modernize Drupal's JavaScript using React. Begin learning about these and other exciting developments with Decoupled Drupal today. What You’ll Learn Evaluate the risks and rewards of decoupled Drupal and classify its architectures Authenticate requests to Drupal using OAuth, JWT, and Basic Authentication Consume and manipulate Drupal content via API through HTTP requests Integrate with other consumer applications for native mobile and desktop as well as set-top boxes (Roku, Apple TV, Samsung TV) Add new resources to Drupal's REST API using the REST plugin system Generate API documentation that complies with the OpenAPI (Swagger) standard Who This Book Is For Those with some exposure to CMSes like WordPress and Drupal and those who wish to follow along with JavaScript application development will benefit. A familiarity with API-first or services-oriented architectures is helpful but not presumed.



Foundation Drupal 7

Author : RJ Townsend

Publisher : Apress

Page : 319 pages

File Size : 23,51 MB

Release : 2011-02-23

Category : Computers

ISBN : 1430228091

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Book Description

Drupal is a content management framework that powers web sites from simple online brochures to more advanced sites including social networking sites, blogs, e-commerce sites, business portals, and more. It is free, open source software that allows anyone to quickly and easily build web sites. Its full range of modules—including user permissions, security mechanisms, JavaScript menus, image uploaders, WYSIWYG editors, and more— helps you easily create the foundation for a powerful web site. With its templating system (and a few tips and tricks), any graphic design file can be used to create a Drupal web site. Foundation Drupal 7 covers all the topics necessary to quickly build Drupal-powered web sites, explaining in simple terms how Drupal works and providing you with concepts, tips, and code snippets for every step of the development process. From setting up a Drupal-ready web host and installing Drupal to using the administrative interface and configuring a site from start to finish, there is something here for everyone. In addition to thoroughly discussing all of Drupal’s core modules, this book reviews more than 50 contributed modules, including WYSIWYG HTML editors, JavaScript drop-down menus, web forms, and even the powerful Views module. Stephanie Pakrul, creator and maintainer of the Fusion theme, coauthors a chapter on how to lay out and add graphics to a site through Drupal’s administrative section. After reading this book, you will walk away with everything you need to know to quickly and successfully build a Drupal-powered web site. Whether you’re an experienced Drupal site builder looking to expand your skills, a web developer or designer interested in learning Drupal, or a weekend hobbyist looking to build your first site, Foundation Drupal 7 will give you the knowledge and inspiration you need to bring your ideas to life.



Return on Engagement

Author : Tim Frick

Publisher : Taylor & Francis

Page : 338 pages

File Size : 28,53 MB

Release : 2013-04-26

Category : Business & Economics

ISBN : 1136030263

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Book Description

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagementalso gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagementincludes: * Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more