Digital Recall


Book Description




Surgical Recall


Book Description

Now in its Sixth Edition, Surgical Recall allows for rapid-fire review of surgical clerkship material for third- or fourth-year medical students preparing for the USMLE and shelf exams. Written in a concise question-and-answer format—double-column, question on the left, answer on the right—Surgical Recall addresses both general surgery and surgical subspecialties. Students on rotation or being PIMPed can quickly refer to Surgical Recall for accurate and on-the-spot answers. The book includes survival tactics and tips for success on the boards and wards as well as key information for those new to the surgical suite.




Total Recall


Book Description

Discusses the attempt to record an entire life digitally, an enormous undertaking requiring intense attention to detail and the development of memory-emulating technology, and the implications of this research.




Life as a Bilingual


Book Description

A book on those who know and use two or more languages: Who are they? How do they do it?




The New Advertising


Book Description

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.




Proceedings of the 1st International and Interdisciplinary Conference on Digital Environments for Education, Arts and Heritage


Book Description

This book gathers peer-reviewed papers presented at the 1st International and Interdisciplinary Conference on Digital Environments for Education, Arts and Heritage (EARTH2018), held in Brixen, Italy in July 2018. The papers focus on interdisciplinary and multi-disciplinary research concerning cutting-edge cultural heritage informatics and engineering; the use of technology for the representation, preservation and communication of cultural heritage knowledge; as well as heritage education in digital environments; innovative experiments in the field of digital representation; and methodological reflections on the use of IT tools in various educational contexts. The scope of the papers ranges from theoretical research to applications, including education, in several fields of science, technology and art. EARTH 2018 addressed a variety of topics and subtopics, including digital representation technologies, virtual museums and virtual exhibitions, virtual and augmented reality, digital heritage and digital arts, art and heritage education, teaching and technologies for museums, VR and AR technologies in schools, education through digital media, psychology of perception and attention, psychology of arts and communication, as well as serious games and gamification. As such the book provides architects, engineers, computer scientists, social scientists and designers interested in computer applications and cultural heritage with an overview of the latest advances in the field, particularly in the context of science, arts and education.




The Rise of Metacreativity


Book Description

This book brings together history and theory in art and media to examine the effects of artificial intelligence and machine learning in culture, and reflects on the implications of delegating parts of the creative process to AI. In order to understand the complexity of authorship and originality in relation to creativity in contemporary times, Navas combines historical and theoretical premises from different areas of research in the arts, humanities, and social sciences to provide a rich historical and theoretical context that critically reflects on and questions the implications of artificial intelligence and machine learning as an integral part of creative production. As part of this, the book considers how much of postproduction and remix aesthetics in art and media preceded the current rise of metacreativity in relation to artificial intelligence and machine learning, and explores contemporary questions on aesthetics. The book also provides a thorough evaluation of the creative application of systematic approaches to art and media production, and how this in effect percolates across disciplines including art, design, communication, as well as other fields in the humanities and social sciences. An essential read for students and scholars interested in understanding the increasing role of AI and machine learning in contemporary art and media, and their wider role in creative production across culture and society.




On Scene


Book Description




Transfer, Diffusion and Adoption of Next-Generation Digital Technologies


Book Description

This book constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, which took place in Nagpur, India, in December 2023. The 87 full papers and 23 short papers presented in these proceedings were carefully reviewed and selected from 209 submissions. The papers are organized in the following topical sections: Volume I: Digital technologies (artificial intelligence) adoption; digital platforms and applications; digital technologies in e-governance; metaverse and marketing. Volume II: Emerging technologies adoption; general IT adoption; healthcare IT adoption. Volume III: Industry 4.0; transfer, diffusion and adoption of next-generation digital technologies; diffusion and adoption of information technology.




Digital Personality: A Man Forever


Book Description

This book delves into the very core of our digital existence, unearthing the essence of a digital persona. It's a realm where authenticity meets multiplicity, as we decipher the nuanced art of crafting and managing our online identities. We confront issues of privacy and ethics, exploring the profound impact of our digital footprints on our lives and society. The integration of AI paves the way for an intriguing future, with predictions that challenge our understanding of self in the digital age. Welcome to a world where your digital personality is more than just data; it's a reflection of who you are and who you can be. The main goal of this book is to enable more seamless and natural human–computer interaction. This will provide better personalized experience. Further, this will influence the performance of the user, wherein they will have the support of the machines to achieve their tasks in the most efficient way. This book is the first of a kind in introducing Digital Personality. It provides an overview of the character dimensions and how state-of-the-art technologies would accommodate such a research field. It includes novel representation of character from various perspectives. It also provides instances of applications of this emerging research field.