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Digital Success

Author : SR

Publisher : SR PUBLISHER

Page : 124 pages

File Size : 46,8 MB

Release : 2024-08-21

Category : Business & Economics

ISBN :

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Book Description

In the fast-paced and highly competitive digital world, the success of an online business relies heavily on its ability to gain and keep customers. "Digital Success: A Comprehensive Guide to Gaining and Keeping Customers for Your Online Business" is an invaluable resource by acclaimed author SR, offering a step-by-step roadmap to help entrepreneurs, small business owners, and digital marketers thrive in the online marketplace. With extensive industry expertise and a practical approach, SR dives deep into the strategies and tactics necessary to master customer acquisition. From understanding the digital landscape to crafting an irresistible value proposition, this book equips readers with the tools and knowledge needed to effectively attract and retain customers. Through a series of comprehensive chapters, SR guides readers through crucial aspects of customer acquisition, including identifying target markets, building a compelling online presence, optimising websites for maximum conversion, leveraging social media marketing, harnessing the power of email campaigns, and much more. With real-world examples and actionable insights, readers gain a comprehensive understanding of how to implement successful customer acquisition strategies. "Digital Success" goes beyond theory by offering practical advice that readers can immediately apply to their online businesses. SR shares proven techniques for engaging target audiences, optimising online visibility, and utilising various marketing channels to drive customer growth. With a focus on results-driven approaches, readers will gain the confidence and skills needed to outperform competitors and achieve long-term success. Whether you're a novice entrepreneur embarking on your first online venture or an experienced marketer looking to refine your strategies, "Digital Success" provides the guidance and expertise to propel your online business to new heights. Readers will gain the guidance and expertise of SR to navigate the dynamic digital landscape and build a sustainable and profitable online business.



Designed for Digital

Author : Jeanne W. Ross

Publisher : MIT Press

Page : 205 pages

File Size : 28,87 MB

Release : 2021-09-21

Category : Business & Economics

ISBN : 0262542765

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Book Description

One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.



Digital Success

Author : Alasdair Gilchrist

Publisher :

Page : 260 pages

File Size : 36,25 MB

Release : 2018-11-04

Category :

ISBN : 9781730850233

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Book Description

What is Digital Transformation, why is it so important and why do so many transformation projects fail? More importantly, what can we do to make our transformation initiative succeed? These are a few of the profound questions that we seek to answer in this book.The anomaly between the number of digital transformation being undertaken and the high failure rate may be due to not enough transformation initiatives taking a holistic approach that encompasses people, culture, organisations, processes, business strategy and objectives into the overall mix instead they are focusing largely on the technology. Therefore in this book we contemplate a holistic approach to digital transformation across the entire spectrum of the business from the perspective of an enterprise or manufacturer. Hence we start with people, culture and the need for agile business development when transforming processes, products and services or business models. We examine the how and why we align and tightly couple business objectives to transformation initiatives. Importantly, we examine the need for company-wide collaboration and integration of data, knowledge, processes and systems and the huge benefits initiatives such as data-democratization can deliver. Then we delve deeper into the specific drivers for successful transformation across a very broad range of business functions from the perspective of IT and Operations, Finance, HR, Sales & Marketing, Manufacturing, Inventory, Supply chain and Post-sales service. We also examine how technology and processes such as the IoT and advanced data analysis have brought about Industry 4.0 and the Smart Factory not through technology upgrades and point solutions but through a holistic approach to digital transformation.A holistic approach to digital transformation, places people, culture, knowledge, capabilities, and decision-making as the pillars supporting the overall organisation's business strategy, objectives and mission values that are built upon a foundation of technology and processes. Successful digital transformation initiatives do not lose their focus on the overarching business strategy and company objectives being the goal, it's not about technology it is about creating new business value at the strategic level. And in this book we will show you how to do it.



Digital Leader: 5 Simple Keys to Success and Influence

Author : Erik Qualman

Publisher : McGraw Hill Professional

Page : 297 pages

File Size : 49,63 MB

Release : 2012-01-13

Category : Business & Economics

ISBN : 0071792449

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Book Description

Digital Leaders are Made—Not Born "Fail forward, fail fast, fail better is a winning concept from Qualman's latest book, Digital Leader." -- Tony Hsieh, New York Times bestselling author and CEO of Zappos.com, Inc. "People with a passion for something can be infectious. It's obvious that Erik Qualman's passion is social media." -- Dan Heath, New York Times bestselling author of Made to Stick and Switch "Qualman is to social media what Deming is to quality and Drucker to management." -- Scott Galloway, professor, Stern School of Business, NYU "Erik Qualman is a Digital Dale Carnegie." -- Todd Young, CEO, ProspX About the Book: "Digital footprints are what we post about ourselves. Digital shadows are what others upload about us. Collectively, they have changed the world forever. As leaders and future leaders we need to adapt to this new world." -- from Digital Leader Digital leaders are made, not born--you have it within you to become an effective digital leader. As a leader in the digital age, your reach is boundless. With advanced technologies, you can exert more direct and indirect influence than ever before--anywhere at any time. And everything you do, fail to do, and wish you didn't do is documented forever in the digital universe. Digital Leader explains how to take full advantage of everything the digital age has to offer, while avoiding common pitfalls that can damage your "digital legacy." Bestselling author Erik Qualman explains what modern leadership means and describes how to be an effective leader in the digital world. In order to succeed, you need to adjust your leadership skills to adapt to today's digitally open world--and you need to start today. Qualman breaks the process down into five powerful truths you can use to establish your leadership "stamp": Simple: success is the result of simplification and focus True: be true to your passion Act: nothing happens without action--take the first step Map: goals and visions are needed to get where you want to be People: success doesn't happen alone Basing his conclusions on a wide range of research and resources, Qualman provides an abundance of real-world examples and tips to help you create a path to success while leading others to achieve their best.



Digital Impact

Author : Vipin Mayar

Publisher : John Wiley & Sons

Page : 226 pages

File Size : 20,25 MB

Release : 2011-05-18

Category : Business & Economics

ISBN : 1118087747

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Book Description

Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.



Understanding Digital Marketing

Author : Dishek J. Mankad

Publisher : BPB Publications

Page : 150 pages

File Size : 40,26 MB

Release : 2019-09-18

Category : Business & Economics

ISBN : 9387284255

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Book Description

Basic guide to learn digital media platform DESCRIPTION The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters includes, marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of the online consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce. Ê Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. The Contemporary Digital Revolution deals with the world of online co-creation communities and offers in-depth discussion on Social Media marketing, Email Marketing, Online advertising. Apart from that it also includes how to generate the lead for you business, how to perform the mobile web marketing, how to affiliate marketing. What is Ad Sense and how it is worked how to get approved form ad sense. Introductory part of The Web Analytical Tools. As a Manager any one must aware with the creation of the strategy. So, for that I also add the how to create the digital marketing strategy. Finally, The Freelancer work, how to earn money with digital marketing by doing work as a freelancer.Ê Numerous examples, exhibits, and illustrations have been included to help students assimilate the concepts better. KEY FEATURES Learn the concept of marketing in the Digital Era Understand the role of the online consumer followed by CRM strategies which organizations can use with the help of the digital medium Know the Online Tools for Marketing, various Web tools for building consumer engagement Book explains steps to generate the lead for your business WHAT WILL YOU LEARN Basic concepts of Digital Marketing Website Planning & Creation, Search Engine Optimization(SEO) PPC Advertising With Google & Optimization Google Analytics WHO THIS BOOK IS FOR Digital Marketing is designed as a textbook for management students specialising in marketing. Table of Contents 1. Digital Marketing : An Overview 2. Website Planning & Creation 3. Search Engine Optimization(SEO) 4. PPC Advertising With Google & Optimization 5. Google Analytics 6. Social Media Marketing 7. E Ð Mail Marketing 8. Online Advertising 9. Lead Generation For Business 10. Mobile Web Marketing 11. Affiliate Marketing 12. Google Adsense & Blogging 13. Digital Marketing Ð The Web Analytics 14. Creating Digital Marketing Strategy 15. Marketing Money As Freelancer



Accelerating Digital Success

Author : Ganesh Natarajan

Publisher : Bloomsbury Publishing

Page : 358 pages

File Size : 11,5 MB

Release : 2021-05-18

Category : Business & Economics

ISBN : 9388912764

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Book Description

'It is an absolutely invaluable guide embellished with insightful thoughts and a riveting narrative for digital reengineering that shows how successfully winning enterprises can emerge in the post-COVID world.' -Padma Vibhushan R. Mashelkar, President, Global Research Alliance 'This book by industry leaders, who are partnering with the Government in many ways to achieve the trillion dollar Digital India goal, is an asset for the industry and policymakers.'-Ajay Sawhney, Secretary, Ministry of Electronics and Information Technology 'This book by seasoned practitioners will prove to be a prescription for success for organisations in the post-pandemic Digital Era.'-Dinesh Khara, Chairman, State Bank of India Worldwide business transformation is taking place across multiple industries as organisations are trying to gain a competitive advantage by launching new digital journeys quickly, rapidly and in an agile manner. The COVID-19 transformation and the inexorable push towards a 'new normal' for all processes and businesses will definitely see a complete reimagination of work. Digital reengineering will be the new imperative as technologies swarm into the extended workplace, processes get reengineered, design thinking enables a complete rearchitecting of the customer and other stakeholder journeys and touchpoints, and new skills and cultural change become the new imperative for human resource functions as well as the C-suite of all corporations. Through this book, CEOs, CFOs, CIOs and CDOs of organisations, who have embarked on the journey of digital transformation but have not been able to fully realise the benefits, will gain insights on aligning their existing investment with newer initiatives, as well as develop a proper roadmap for their digital future. Through the plans and deeds of real-life examples of those who have attempted and achieved digital acceleration on their own or in client organisations, readers will learn the proper methods of creating multiple digital accelerators, how to culturally align to new agile ways of delivering rapid solutions and become aware of new mantras of the API economy which can out digital success on steroids!



Digital Marketing in the Zone

Author : David Reske

Publisher : Morgan James Publishing

Page : 174 pages

File Size : 43,8 MB

Release : 2017-06-09

Category : Business & Economics

ISBN : 1683502698

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Book Description

In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing campaigns. They have a complete view of the market and their place in it, and have developed strategies and plans that work. They are not confused at all about the types of campaigns that are available, and they have complete confidence in the ads, messages, offers, and content they are producing. Most marketers, however, don’t live life this way. They struggle with their campaigns and live in a perpetual state of confusion, wishful thinking, and risk-taking. Along with their professional frustrations, they experience negative emotions and are never totally happy with their work. Digital Marketing in the Zone breaks through the clutter and provides a clear blueprint to enable marketers to be confident and successful in Digital Marketing.



Open Book

Author : Barry Friedman

Publisher : Aspen Publishing

Page : 305 pages

File Size : 22,67 MB

Release : 2016-04-15

Category : Law

ISBN : 1454877324

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Book Description

Open Book: The Inside Track to Law School Success, 2E is a book that every JD and LLM law student needs to read, either before classes start or as they get going in their 1L year. Now in an expanded second edition, the book explains in a clear and easygoing, conversational manner what law professors expect from their students both in classes and exams. The authors, award-winning teachers with a wealth of classroom experience, give students an inside look at law school by explaining how, despite appearances to the contrary, classes connect to exams and exams connect to the practice of law. Open Book introduces them to the basic structure of our legal system and to the distinctive features of legal reasoning. To prepare students for exams, the book explains in clear and careful detail what exams are designed to test. It then devotes a single, clearly written chapter to each step of the process of answering exams. It also contains a wealth of material, both in the book and digitally, on preparing for exams. Finally, and perhaps most importantly, Open Book comes with a free suite of 18 actual law school exams in Civil Procedure, Constitutional Law, Contracts, Criminal Law, Property and Torts, written and administered by law professors. These exams include not only questions, but: (1) annotations from the professors explaining what they were looking for; (2) model answers written by the professors themselves; and (3) actual student answers, with professor comments that explain why certain answers were stronger of weaker. As Open Book explains, there is no better way to prepare for exams than by practicing, and these unique materials will enable students to get the most out of their pre-exam practice.



Customer Success

Author : Nick Mehta

Publisher : John Wiley & Sons

Page : 256 pages

File Size : 21,76 MB

Release : 2016-02-29

Category : Business & Economics

ISBN : 1119167965

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Book Description

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.