Digital Technologies, Ethics, and Decentralization in the Digital Era


Book Description

Digital disintermediation, or the elimination of “middle-men” in a traditional market setting, has had profound effects on global economies. The rise of peer-to-peer networks and decentralized marketplaces has also led to some market destabilization, and the discussion on data sovereignty and privacy challenges raises concerns surrounding business in the digital age. Digital Technologies, Ethics, and Decentralization in the Digital Era is a research-based book which boldly tackles a myriad of ethical dilemmas, including bias, privacy, and inclusivity, and advocates for a future where digital access is fair and equitable. Academic scholars and industry professionals will embark on an enlightening journey through the digital revolution's transformative power. This book delves into the very core of digital technologies, shedding light on their role as catalysts for decentralization and de-globalization. Readers will gain invaluable insights into how these technologies disrupt established systems, paving the way for innovative alternatives. The exploration of blockchain and decentralized finance shines a light on how individuals and communities can harness technology to empower themselves, reshaping the dynamics of power in an increasingly interconnected world.




Semantic Web Technologies and Applications in Artificial Intelligence of Things


Book Description

The confluence of Artificial Intelligence of Things (AIoT) and Semantic Web technologies is nothing short of revolutionary. The profound impact of this synergy extends far beyond the realms of industry, research, and society; it shapes the very fabric of our future. Semantic Web Technologies and Applications in Artificial Intelligence of Things is a meticulously crafted reference that not only acknowledges this significance but also serves as a guide for those navigating the complexities of Industry 4.0 and AIoT. This curated compendium of cutting-edge technologies acts as a veritable knowledge base for future developments. As academics, scholars, and industry professionals, the ideal audience of this book, will find meticulously curated content that caters to their diverse interests and expertise, covering topics ranging from smart agriculture, manufacturing, industry, health sciences, and government. Seasoned academics, students, and visionary industry leaders, will find this book to be an indispensable guide that paves the way for innovation and progress.




AI Innovations in Service and Tourism Marketing


Book Description

The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience. AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students.




Applied Ethics in a Digital World


Book Description

As advances in disruptive technologies transform politics and increase the velocity of information and policy flows worldwide, the public is being confronted with changes that move faster than they can comprehend. There is an urgent need to analyze and communicate the ethical issues of these advancements. In a perpetually updating digital world, data is becoming the dominant basis for reality. This new world demands a new approach because traditional methods are not fit for a non-physical space like the internet. Applied Ethics in a Digital World provides an analysis of the ethical questions raised by modern science, technological advancements, and the fourth industrial revolution and explores how to harness the speed, accuracy, and power of emerging technologies in policy research and public engagement to help leaders, policymakers, and the public understand the impact that these technologies will have on economies, legal and political systems, and the way of life. Covering topics such as artificial intelligence (AI) ethics, digital equity, and translational ethics, this book is a dynamic resource for policymakers, civil society, CEOs, ethicists, technologists, security advisors, sociologists, cyber behavior specialists, criminologists, data scientists, global governments, students, researchers, professors, academicians, and professionals.




Decentralizing the Online Experience With Web3 Technologies


Book Description

The internet has undergone a remarkable metamorphosis since its inception. From the static web of the early days (Web 1.0) to the interactive and social web (Web 2.0), and now to the decentralized, intelligent, and immersive web (Web3), the evolution has been nothing short of astounding. This radical transformation has ushered in a new era in the digital realm, one that promises to reshape how we learn, communicate, transact, and interact with the world. Decentralizing the Online Experience with Web3 Technologies offers an exploration of the Web3 era, a transformative phase in the evolution of the internet. Beginning with the foundational understanding of Web3's core concepts, technologies, and tools, readers embark on a journey through the driving forces fueling its growth. The book demystifies blockchain technology, elucidating its basics and the practicalities of wallets and transactions. It delves into the world of cryptocurrencies, particularly Ethereum, and explores the disruptive potential of Decentralized Finance (DeFi). This knowledge empowers a diverse audience, from students to professionals and researchers across information technology, business, education, media, social sciences, and humanities.




Data-Driven Marketing for Strategic Success


Book Description

In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science and strategic marketing practices. This challenge serves as the catalyst for Data-Driven Marketing for Strategic Success, a guide designed to address the pressing issues faced by academic scholars and professionals alike. This comprehensive exploration unveils the transformative power of data in reshaping marketing strategies, offering a beacon of strategic success in a sea of uncertainty. This book transcends the realm of traditional marketing literature. It stands as a useful resource, not merely adding elements to ongoing research but shaping the very future of how researchers, practitioners, and students engage with the dynamic world of data-driven marketing. It is strategically tailored to reach a diverse audience, offering valuable insights to academics and researchers exploring advanced topics, practitioners in the marketing industry seeking practical applications, and graduate students studying data science, marketing, and business analytics. Policymakers, ethicists, and industry regulators will find the dedicated section on ethical considerations particularly relevant, emphasizing the importance of responsible practices in the data-driven marketing landscape.




Driving Decentralization and Disruption With Digital Technologies


Book Description

Amid an unprecedented digital revolution, our society grapples with profound challenges, from the upheaval of traditional global systems to the ethical implications of technology's inexorable advance. As academic scholars seek a comprehensive understanding of this dynamic environment, Driving Decentralization and Disruption With Digital Technologies emerges as a beacon of insight. This compelling book confronts the intricate issues spawned by decentralization, de-globalization, and the transformative power of digital technologies, providing a roadmap for traversing the complexities of our digitally connected world. The book starts by unraveling the disruptive forces at play, shedding light on the threats posed to existing hierarchies and the potential consequences for disadvantaged groups. Digital disintermediation, driven by platforms and peer-to-peer networks, shakes the foundations of traditional economic systems, leaving banks and markets in flux. As global relationships redefine themselves in the face of decentralized markets, supply chains, and economic ties, scholars grapple with the profound implications for the future.




Decentralized Identity Explained


Book Description

Delve into the cutting-edge trends of decentralized identities, blockchains, and other digital identity management technologies and leverage them to craft seamless digital experiences for both your customers and employees Key Features Explore decentralized identities and blockchain technology in depth Gain practical insights for leveraging advanced digital identity management tools, frameworks, and solutions Discover best practices for integrating decentralized identity solutions into existing systems Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionLooking forward to mastering digital identity? This book will help you get to grips with complete frameworks, tools, and strategies for safeguarding personal data, securing online transactions, and ensuring trust in digital interactions in today's cybersecurity landscape. Decentralized Identity Explained delves into the evolution of digital identities, from their historical roots to the present landscape and future trajectories, exploring crucial concepts such as IAM, the significance of trust anchors and sources of truth, and emerging trends such as SSI and DIDs. Additionally, you’ll gain insights into the intricate relationships between trust and risk, the importance of informed consent, and the evolving role of biometrics in enhancing security within distributed identity management systems. Through detailed discussions on protocols, standards, and authentication mechanisms, this book equips you with the knowledge and tools needed to navigate the complexities of digital identity management in both current and future cybersecurity landscapes. By the end of this book, you’ll have a detailed understanding of digital identity management and best practices to implement secure and efficient digital identity frameworks, enhancing both organizational security and user experiences in the digital realm.What you will learn Understand the need for security, privacy, and user-centric methods Get up to speed with the IAM security framework Explore the crucial role of sources of truth in identity data verification Discover best practices for implementing access control lists Gain insights into the fundamentals of informed consent Delve into SSI and understand why it matters Explore identity verification methods such as knowledge-based and biometric Who this book is for This book is for cybersecurity professionals and IAM engineers/architects who want to learn how decentralized identity helps to improve security and privacy and how to leverage it as a trust framework for identity management.




Confronting Security and Privacy Challenges in Digital Marketing


Book Description

Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.




Dynamics of Swarm Intelligence Health Analysis for the Next Generation


Book Description

In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians.