Digital Transformation of Marketing in Small and Medium Enterprises Through Social Networks: Plitogenic Decision-Making


Book Description

How companies relate to customers and the global society has changed over time; those who do not use internet marketing and social networks have reduced their recognition. The archaic ways businesses handled their marketing have caused a considerable lag in their online sales and the many benefits they can offer. The revolution in the use of technology is currently fundamental for business; practitioners can find several areas to apply this resource, such as decision-making, teleworking, and sales, among others. This allows adapting business operations and services efficiently. Companies leverage a combination of cutting-edge technologies to modernize legacy business operations and recognize and implement new opportunities from current models. This research aims to analyze aspects related to the implication that social networks have in marketing in small and medium-sized companies in the city of Santo Domingo. Te research was developed based on the analytical-synthetic and inductive-deductive research modality and mathematical modeling for decision-making through neutrosophic logic and plithogenic logic. It was determined that the most relevant economic activity is commerce and that the tertiary sector was one of the most affected by the quarantine. Likewise, it was determined that social communities helped increase sales and that the most used company is Facebook and its complementary networks.




Neutrosophic Sets and Systems, Vol. 44, 2021. Special issue: Impact of neutrosophy in solving the Latin American's social problems


Book Description

This special issue reflects the impact of neutrosophic theory in Latin America, especially after creating the Latin American Association of Neutrosophic Sciences. Among the areas of publication most addressed in the region are found in the interrelation of social sciences and neutrosophy, presenting outstanding results in these research areas. The main objective of this special issue is to divulge the impact publication related to the Neutrosophic theory and explore new areas of research and application in the region. The SI reflects the influence of the neutrosophic publications in Latin America by opening new research areas mainly related to Neutrosophic Statistics, Plithogeny, and NeutroAlgebra. Furthermore, it is worth mentioning the incorporation of authors from new countries in the region, such as Paraguay, Uruguay, and Panama, to have authors in total from 15 countries, 12 of them from the Latin American region.




Plithogeny, Plithogenic Set, Logic, Probability, and Statistics


Book Description

We introduce for the first time the concept of plithogeny in philosophy and, as a derivative, the concepts of plithogenic set / logic / probability / statistics in mathematics and engineering – and the degrees of contradiction (dissimilarity) between the attributes’ values that contribute to a more accurate construction of plithogenic aggregation operators and to the plithogenic relationship of inclusion (partial ordering).







Neutrosophy


Book Description




Optimization Theory Based on Neutrosophic and Plithogenic Sets


Book Description

Optimization Theory Based on Neutrosophic and Plithogenic Sets presents the state-of-the-art research on neutrosophic and plithogenic theories and their applications in various optimization fields. Its table of contents covers new concepts, methods, algorithms, modelling, and applications of green supply chain, inventory control problems, assignment problems, transportation problem, nonlinear problems and new information related to optimization for the topic from the theoretical and applied viewpoints in neutrosophic sets and logic. - All essential topics about neutrosophic optimization and Plithogenic sets make this volume the only single source of comprehensive information - New and innovative theories help researchers solve problems under diverse optimization environments - Varied applications address practitioner fields such as computational intelligence, image processing, medical diagnosis, fault diagnosis, and optimization design




Neutrosophic Set - A Generalization of The Intuitionistic Fuzzy Set


Book Description

In this paper one generalizes the intuitionistic fuzzy set (IFS), paraconsistent set, and intuitionistic set to the neutrosophic set (NS). Many examples are presented. Distinctions between NS and IFS are underlined.




Plithogenic sets and their application in decision making


Book Description

This paper aims to test whether Plithogenic aggregation operation is more effective than other sets in its accuracy, while decision making. In order to obtain a better accuracy, the Plithogenic aggregation operation such as Fuzzy set [FS], Intuitionistic fuzzy set [IFS] and Neutrosophic set [NS] used tnorm and tconorm. An illustration is examined in this paper to prove the result of better accuracy using plithogenic aggregation operators in decision making.




Introduction to Neutrosophic Statistics


Book Description

Neutrosophic Statistics means statistical analysis of population or sample that has indeterminate (imprecise, ambiguous, vague, incomplete, unknown) data. For example, the population or sample size might not be exactly determinate because of some individuals that partially belong to the population or sample, and partially they do not belong, or individuals whose appurtenance is completely unknown. Also, there are population or sample individuals whose data could be indeterminate. In this book, we develop the 1995 notion of neutrosophic statistics. We present various practical examples. It is possible to define the neutrosophic statistics in many ways, because there are various types of indeterminacies, depending on the problem to solve.




Neutrosophic Overset, Neutrosophic Underset, and Neutrosophic Offset. Similarly for Neutrosophic Over-/Under-/Off- Logic, Probability, and Statistics


Book Description

Neutrosophic Over-/Under-/Off-Set and -Logic were defined for the first time by Smarandache in 1995 and published in 2007. They are totally different from other sets/logics/probabilities. He extended the neutrosophic set respectively to Neutrosophic Overset {when some neutrosophic component is > 1}, Neutrosophic Underset {when some neutrosophic component is < 0}, and to Neutrosophic Offset {when some neutrosophic components are off the interval [0, 1], i.e. some neutrosophic component > 1 and other neutrosophic component < 0}. This is no surprise with respect to the classical fuzzy set/logic, intuitionistic fuzzy set/logic, or classical/imprecise probability, where the values are not allowed outside the interval [0, 1], since our real-world has numerous examples and applications of over-/under-/off-neutrosophic components. Example of Neutrosophic Offset. In a given company a full-time employer works 40 hours per week. Let’s consider the last week period. Helen worked part-time, only 30 hours, and the other 10 hours she was absent without payment; hence, her membership degree was 30/40 = 0.75 < 1. John worked full-time, 40 hours, so he had the membership degree 40/40 = 1, with respect to this company. But George worked overtime 5 hours, so his membership degree was (40+5)/40 = 45/40 = 1.125 > 1. Thus, we need to make distinction between employees who work overtime, and those who work full-time or part-time. That’s why we need to associate a degree of membership strictly greater than 1 to the overtime workers. Now, another employee, Jane, was absent without pay for the whole week, so her degree of membership was 0/40 = 0. Yet, Richard, who was also hired as a full-time, not only didn’t come to work last week at all (0 worked hours), but he produced, by accidentally starting a devastating fire, much damage to the company, which was estimated at a value half of his salary (i.e. as he would have gotten for working 20 hours that week). Therefore, his membership degree has to be less that Jane’s (since Jane produced no damage). Whence, Richard’s degree of membership, with respect to this company, was - 20/40 = - 0.50 < 0. Consequently, we need to make distinction between employees who produce damage, and those who produce profit, or produce neither damage no profit to the company. Therefore, the membership degrees > 1 and < 0 are real in our world, so we have to take them into consideration. Then, similarly, the Neutrosophic Logic/Measure/Probability/Statistics etc. were extended to respectively Neutrosophic Over-/Under-/Off-Logic, -Measure, -Probability, -Statistics etc. [Smarandache, 2007]. Keywords: Neutrosophic Overset, Neutrosophic Underset, Neutrosophic Offset; Neutrosophic Overlogic, Neutrosophic Underlogic, Neutrosophic Offlogic; Neutrosophic Overmeasure, Neutrosophic Undermeasure, Neutrosophic Offmeasure; Neutrosophic Overprobability, Neutrosophic Underprobability, Neutrosophic Offprobability; Neutrosophic Overstatistics, Neutrosophic Understatistics, Neutrosophic Offstatistics, etc.