Diploma in Facebook Marketing - City of London College of Economics - 6 months - 100% online / self-paced


Book Description

Overview Everybody knows Facebook and knows that you can reach a lot of people. So it is important to know about Facebook Marketing to get ahead and do business even across the globe. Content - Marketing on your Page and your Profile - Developing your Page to be a hub of activity - Using Facebook Ads to research your ideal audience - Defining your Facebook marketing goals - Setting Up Resources and Manpower for Your Plan - Deciding on in-house or outsourced marketing - Making a Places Page - Creating a Facebook Group - Setting Up an Interest Page - Choosing the right name for your business Page - Setting up your mobile phone - And much more Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.




Diploma in Business - City of London College of Economics - 6 months - 100% online / self-paced


Book Description

Overview The diploma in business provides the core business knowledge and skills needed to move into management roles or become an entrepreneur and launch your own company. Content - The U. S Business Environment - Business Ethics and Social Responsibility - Entrepreneurship, New Ventures, and Business Ownership - The Global Context of Business - Business Management - Organizing the Business - Operations Management and Quality - Employee Behavior and Motivation - Leadership and Decision Making - Human Resource Management and Labor Relations - Marketing Processes and Consumer Behavior - Pricing, Distribution, and Promoting Products - Information Technology for Business - The Role of Accountants and Accounting Information - Money and Banking - Managing Finances Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.




IT Consultant Diploma - City of London College of Economics - 12 months - 100% online / self-paced


Book Description

Overview This course deals with everything you need to know to become a successful IT Consultant. Content - Business Process Management - Human Resource Management - IT Manager's Handbook - Principles of Marketing - The Leadership - Information Systems and Information Technology - IT Project Management Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.




Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced


Book Description

Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.




Digital Transformation Expert Diploma – (Master’s level) - City of London College of Economics - 6 months - 100% online / self-paced


Book Description

Overview Digital Transformation is on everyone's lips and there's a huge demand for specialists. Content - Digital Transformation of Teams, Products, Services, Businesses and Ecosystems - The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value - Harness Customer Networks - Build Platforms, Not Just Products - Turn Data Into Assets - Innovate by Rapid Experimentation - Adapt Your Value Proposition - Mastering Disruptive Business Models - Self-Assessment: Are You Ready for Digital Transformation? - More Tools for Strategic Planning - And more Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.




Data Scientist Diploma (master's level) - City of London College of Economics - 6 months - 100% online / self-paced


Book Description

Overview This diploma course covers all aspects you need to know to become a successful Data Scientist. Content - Getting Started with Data Science - Data Analytic Thinking - Business Problems and Data Science Solutions - Introduction to Predictive Modeling: From Correlation to Supervised Segmentation - Fitting a Model to Data - Overfitting and Its Avoidance - Similarity, Neighbors, and Clusters Decision Analytic Thinking I: What Is a Good Model? - Visualizing Model Performance - Evidence and Probabilities - Representing and Mining Text - Decision Analytic Thinking II: Toward Analytical Engineering - Other Data Science Tasks and Techniques - Data Science and Business Strategy - Machine Learning: Learning from Data with Your Machine. - And much more Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.




Ask a Manager


Book Description

From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together




Social Science Research


Book Description

This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.




Studying Law


Book Description

Studying Law introduces students to the fundamental legal skills that they will need to successfully study the subject, such as case analysis, legislative interpretation, problem solving and essay writing, and to the core Law subjects themselves and the distinctions between them.




It's Complicated


Book Description

Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.