Author : William A. Delphos
Publisher : DIANE Publishing
Page : 184 pages
File Size : 36,27 MB
Release : 1995-10
Category :
ISBN : 0788123610
Walks you through the direct marketing process. References hundreds of "next-step" resources. Includes actual case studies of U.S. companies currently taking advantage of the Canadian marketplace. Covers: the market research process; the direct marketing process; pricing, selling, and shipping the product; and accounting and legal issues. Extensive information on U.S. Postal Services resources for inexpensive shipping to Canada. Comprehensive!
Author : Dan S. Kennedy
Publisher : Entrepreneur Press
Page : 196 pages
File Size : 14,80 MB
Release : 2013-04-01
Category : Business & Economics
ISBN : 1613082320
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Author :
Publisher :
Page : 120 pages
File Size : 39,60 MB
Release : 1927
Category :
ISBN :
Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
Page : 480 pages
File Size : 41,75 MB
Release : 2006-04
Category : Business & Economics
ISBN : 1593920423
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
Author :
Publisher :
Page : 576 pages
File Size : 42,41 MB
Release : 1959
Category : Marketing
ISBN :
Author : Graham McWaters
Publisher : Insomniac Press
Page : 246 pages
File Size : 26,97 MB
Release : 2007
Category : Education
ISBN : 1897415079
Students today are faced with ever-rising costs of tuition, and the decisions made as to how to pay for school can be some of the most important a young person makes. The costs for college or university are prohibitive to some and very intimidating to others. It is critical for students to have a handle on their finances, have a plan to eliminate these fears and embark on a life of financial freedom. The Canadian Student Financial Survival Guide will show them how to do this. The Canadian Student Financial Survival Guide covers topics such as student loan applications, financing their education, credit-card issues, car leasing vs. car buying, accommodation and many other issues for students faced with their first major financial decisions.
Author : California. Department of Consumer Affairs
Publisher :
Page : 166 pages
File Size : 50,17 MB
Release : 1979
Category : Agriculture
ISBN :
Author :
Publisher :
Page : 466 pages
File Size : 16,79 MB
Release : 1954
Category : Marketing
ISBN :
Author : Mark J. Hiltz
Publisher : Markcheck Publishing
Page : 2717 pages
File Size : 39,4 MB
Release : 2001
Category : Business & Economics
ISBN : 0968559336
The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ask, on ideas, issues & considerations, that need to be acted upon. Checklists trigger thoughts & help to generate new ideas & new ways of doing things. Use the checklists to help you plan marketing programs, undertake research, develop strategies, segment your target market, develop products, setpricing, plan promotional activities & all of the other marketing related functions. The Marketer's Handbook: A Checklist Approach arms you with what you need to win. Free sample checklists are available to look at prior to ordering. ISBN: 0-9685593-3-6, CD-ROM, 2,715 pages, Price: $395.00 plus shipping & applicable taxes. E-mail: [email protected]. Web site: www.markcheck.com. Marcheck Publishing, P.O. Box 56058, Ottawa, DN, Canada KIR 721.
Author : Philip Kotler
Publisher : SAGE
Page : 457 pages
File Size : 27,73 MB
Release : 2008
Category : Business & Economics
ISBN : 1412956471
A systematic guide for the planning and implementation of programs designed to bring about social change Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement. New to the Third Edition *Features many updated cases and includes current marketing and research highlights *Increases focus on international cases and examples *Provides updated theory and principles throughout Intended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and business, this book also serves as an ongoing reference and resource for practitioners.
