Direct Response Radio Advertising
Author : The Radio Advertising Bureau
Publisher :
Page : 17 pages
File Size : 20,61 MB
Release : 1998
Category :
ISBN :
Author : The Radio Advertising Bureau
Publisher :
Page : 17 pages
File Size : 20,61 MB
Release : 1998
Category :
ISBN :
Author : Brett Astor
Publisher :
Page : 0 pages
File Size : 50,4 MB
Release : 2008-03
Category : Direct marketing
ISBN : 9781419682223
Straightforward and concise, this self-help corporate planner guides small, medium, and large businesses on the dynamic and profitable advertising tool of direct response radio.
Author : James Thompson
Publisher :
Page : 129 pages
File Size : 25,79 MB
Release : 2018-10-31
Category :
ISBN : 9781980958611
Are you a small business owner or sales agent that sells something to the public (B2C)? Is your income directly related to the number of people who buy from you? Do you want your radio advertising to generate results for you, and not just be "spray and pray"? Are you okay with changing your mindset about advertising if it means that you can make more money? If any of those things are true, then you'll like this guide. I'm going to tell you how to use radio advertising better than 90% of those who use it today. You'll have a distinct advantage over your competitors who don't follow the concepts in this guide, and you'll be able to reliably make money with your radio advertising. Even if you already have experience with profitable advertising on the radio, I've also provided some fresh new ideas for promotions that you can try. Here's the bottom line: I'm going to try my best to show you how to use radio advertising to make money.This book is a resource for those who are new to direct response marketing principles and want a quick primer. Find out: - Essential steps to profitable advertising in any media.- How to ensure your radio ads are actually generating results for you (no more guessing).- Why "did you hear it on the radio?" is a bad question.- How to use a 'Value Ladder' to maximize the worth of your radio airtime.- How to create a compelling message that causes your target market to "lean in" and listen.- Why a 'professional' ad isn't always the best.- 17 reasons why radio ads fail- Eight radio advertising myths- Nine tips for optimal radio ad placement- Radio ad scripts and ideas for promotions.- How to use radio to boost your other advertising.- How to get free radio airtime.- Plus more, over 15 short chapters.I've taken my own experience and combined it with lessons from materials by dozens of experts like Claude Whitacre, Claude Hopkins, Gary Halbert, Dan Kennedy and others. I have taken their material and adapted it for radio advertising. I'd encourage you to seek out their material on your own, but 'Profitable Radio Advertising' will give you a summary of the most important direct response marketing ideas.
Author : Mary Lou Roberts
Publisher : Prentice Hall International (UK)
Page : 472 pages
File Size : 12,23 MB
Release : 1999
Category : Business & Economics
ISBN : 9780130804341
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Author : Peter C. Verhoef
Publisher :
Page : 25 pages
File Size : 21,91 MB
Release : 1998
Category :
ISBN : 9789050862806
Author : Robert W. Bly
Publisher : Penguin
Page : 394 pages
File Size : 37,73 MB
Release : 2001
Category : Business & Economics
ISBN : 9780028642109
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Author :
Publisher : Lion Pub
Page : 50 pages
File Size : 46,1 MB
Release : 1988-06-01
Category :
ISBN : 9780933301771
Author : Jonne Murphy
Publisher :
Page : 260 pages
File Size : 22,91 MB
Release : 1980
Category : Business & Economics
ISBN :
Author : Lois K. Geller
Publisher : Oxford University Press
Page : 402 pages
File Size : 44,23 MB
Release : 2002-11-01
Category : Business & Economics
ISBN : 9780198035992
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.
Author : Dan S. Kennedy
Publisher : Entrepreneur Press
Page : 282 pages
File Size : 10,48 MB
Release : 2014-03-17
Category : Business & Economics
ISBN : 1613082711
Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality.YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING. NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brand, FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand and customers who believe in, promote and buy your brand.