American Reference Books Annual


Book Description

1970- issued in 2 vols.: v. 1, General reference, social sciences, history, economics, business; v. 2, Fine arts, humanities, science and engineering.




Selling by Mail Order


Book Description







How to Market a Product for Under $500


Book Description

Money is not the criteria for the successful launch of a new product. Everything you need to know to bring your product to the attention of a national marketplace for under $500 is included in this book.










Directory of Directories


Book Description







The Catalog of Catalogs V


Book Description

This invaluable resource for finding new sales leads and doing market research is thoroughly revised and updated. Includes 2,000 never-before-listed catalogs and 200 additional categories for a total of 14,000 descriptions of mail-order catalogs in nearly 850 product categories. A "business reference staple" ("Library Journal").