Book Description

"Discovered will give you the knowledge you desire to create unforgettable and transformational customer search experiences." - Dr. Marie Haynes, Foreword In the world of marketing, if you're not playing the game, then you're being played. Advancements in technology have evolved the way we attract and serve customers. As such, it's imperative that we keep up with each development and use them to our advantage so that we're always ahead of rapidly changing consumer behaviors. The old ways of getting customers' attention aren't as effective in our new world. If you want to remain relevant, you must adapt. These are the techniques the top 1% brands are using. Start doing the same so you can rise above them! There's a new channel that most businesses aren't taking advantage of because they don't understand the power behind it and don't know where to start. Yet, it's the next big thing. It's the new way people are searching because it's a lot faster and easier. With voice, customers can quickly summon search results with a few spoken words. This alternate channel benefits your business because it opens up avenues for brand discovery, customer support, and direct communication when shoppers are searching for a solution. But why stop there? Why not surpass more competitors by taking it one step further? There's no point in having optimized content on your website if it's not going to deliver an enriched customer experience. The customer experience plays a significant role in how you attract, delight, and keep customers. As a pivotal element of your business, this what makes your brand memorable and builds an affinity for your brand. In Discovered, all of this is explained in simple terms so that you can implement these tips as quickly and easily as possible. In this book, you'll discover: • How search engines work so that you can leverage their systems • The patterns behind shoppers search behavior • How to optimize your online content for voice search • How to streamline a customer's journey from their first search to post-purchase • What traits, mindset, and culture will increase your chances of success Discovered contains valuable tips and strategies to build your online presence using Search Engine Marketing, Search Engine Optimization (SEO), and Voice Search Optimization so that your brand is renowned for its Customer Experience. Discovered is accompanied by a Google Assistant Experience to view the sources for a more immersive experience.