Author : Steve Yastrow
Publisher : Select Books Incorporated
Page : 176 pages
File Size : 20,26 MB
Release : 2014
Category : Business & Economics
ISBN : 9781590791264
"Founder of business strategy consulting firm argues that customers are more persuaded by improvised conversations than scripted sales pitches. Presents techniques and practices for six habits people can learn to enable spontaneous conversations that persuade customers to say 'yes'"--
Author : Steve Yastrow
Publisher : SelectBooks, Inc.
Page : 206 pages
File Size : 46,6 MB
Release : 2014-01-14
Category : Business & Economics
ISBN : 1590791371
"Founder of business strategy consulting firm argues that customers are more persuaded by improvised conversations than scripted sales pitches. Presents techniques and practices for six habits people can learn to enable spontaneous conversations that persuade customers to say 'yes'"--
Author : Brant Pinvidic
Publisher : Penguin
Page : 258 pages
File Size : 10,55 MB
Release : 2019-10-29
Category : Business & Economics
ISBN : 0525540733
Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less. That’s the 3-Minute Rule. Hollywood producer and pitch master Brant Pinvidic has sold more than three hundred TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly twenty years of experience, he’s developed a simple, straightforward system that’shelped hundreds—from Fortune 100 CEOs to PTA presidents—use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how his methods work in a wide range of situations—from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more. Now it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact. Simplify. Say less. Get More.
Author : Leanne Wyvill
Publisher :
Page : pages
File Size : 41,8 MB
Release : 2016-12-14
Category :
ISBN : 9780646965833
With over 150 experience and evidence-based practical tips for dealing with nerves, Chicken In - ditch the nerves and pitch the power will help you overcome your public speaking fears. It looks at the relationship between nervousness - the fear and hesitancy we feel when a pitching, presenting or other spotlight speaking occasion looms - and our power to change the experience for ourselves and our audience.
Author : Steve Yastrow
Publisher : SelectBooks, Inc.
Page : 134 pages
File Size : 50,24 MB
Release : 2010-05
Category : Business & Economics
ISBN : 1590792823
Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organization to tell one cumulative story. Brand Harmony takes marketing beyond the marketing department by showing how people throughout an organization need to "be the brand" in order to create comprehensive, company-wide messages that customers will understand and believe. Brand Harmony includes 10 how-to exercises based on Yastrow's proven methods and real-life examples which walk the reader through each stage of the branding process.
Author : Herman Koch
Publisher : Text Publishing
Page : 315 pages
File Size : 16,72 MB
Release : 2019-06-18
Category : Fiction
ISBN : 192577418X
I played the scene back about ten times in my mind. First from start to finish, then from finish to start. In slow motion. Frame by frame. I tried to stop the action at the moment when my wife looked from me to the alderman. I corrected myself: avoided looking at the alderman. Robert Walter, popular mayor of Amsterdam, suspects his wife is cheating on him. Then Robert’s elderly parents tell him that they’re planning to end their lives. His father hints that it will be sooner rather than later, but he won’t say when. Alarmed, Robert starts to doubt himself and everyone around him, lost in increasingly panicked and paranoid trains of thought. But is it paranoia? Or is he actually seeing things clearly for the very first time? The Ditch shows how quickly even the most stable lives can be sabotaged by secrecy and suspicion—and humans’ masochistic urge to undermine ourselves. ‘Herman Koch is rapidly becoming one of my favourite writers. His three novels, taken together, are like a killer EP where every track kicks ass.’ Stephen King ‘Chilling, nasty, smart, shocking and unputdownable.’ Gillian Flynn on The Dinner ‘The Dinner is a riveting, compelling and deliciously uncomfortable read... both a punch to the guts and...a tonic. It clears the air. A wonderful book.’ Christos Tsiolkas ‘Blackly funny, full of sharp edges and hot issues, and compulsively readable. Verdict: feast on this.’ Herald Sun on The Dinner ‘The Dinner is a masterful, disturbing piece of theatre.’ Age/SMH
Author : Stephen Bayley
Publisher : Random House
Page : 303 pages
File Size : 37,3 MB
Release : 2011-07-01
Category : Business & Economics
ISBN : 1446487644
The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life... So whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.
Author : Bill McGowan
Publisher : Harper Collins
Page : 210 pages
File Size : 33,61 MB
Release : 2014-04-01
Category : Business & Economics
ISBN : 006227323X
Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com. Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal. Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.
Author : Steve D. Sims
Publisher : Simon and Schuster
Page : 131 pages
File Size : 19,41 MB
Release : 2017-10-17
Category : Self-Help
ISBN : 150115253X
Whether it’s climbing Everest, launching a business, applying for a dream job, or just finding happiness in everyday life, Steve Sims, founder of the luxury concierge service, Bluefish, reveals simple and effective ways to sharpen your mind, gain a new perspective, and achieve your goals. From helping a client get married in the Vatican, to charming and connecting with business mogul Elon Musk, Bluefish founder Steve Sims is known to make the impossible possible. Now, in his first book, he shares tips, techniques, and principles to break down any door and step onto whatever glamorous stage awaits you. By following Steve’s succinct yet insightful advice—as well as inspiration gleaned from the moving stories of others—you, too, can transform your life and achieve the impossible.
Author : Derek Lidow
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 37,4 MB
Release : 2014-03-03
Category : Business & Economics
ISBN : 1118697057
Anyone can start a business. But only leaders can succeed. Most entrepreneurs know the long odds: only a fraction of them will lead their enterprises through the rocky stages of growth to launch self-sustaining companies. Very few know how to outflank the failures that await them at every turn, including the most painful—being abandoned by key members of their team or getting pushed out by their board just as their business starts to generate real value. Derek Lidow is on a mission to improve these odds and change these outcomes. Throughout his long career—as CEO, innovator, and entrepreneur—he has tested virtually every aspect of launching a business. Lidow now argues that success is far less dependent upon a firm’s idea or any grand strategy than it is upon something more personal: leadership. Emerging companies have specific leadership requirements, stage by fast-moving stage. Few founders have been able to leverage the tremendous power of this underrecognized reality—until now. Startup Leadership demonstrates how founders can adopt the skills that are required at each stage of their journey. Whether you are at the idea stage or managing a more mature enterprise, you can start to recognize the fundamental conflict: how to balance your selfish drives with the more selfless leadership required by the organization at any given time. The book shows you how to achieve this balance by: Assessing your unique motivations, traits, and skills Creating a personal leadership strategy that leverages your strengths and mitigates your weaknesses Mastering how to lead teams, including boards Understanding the five prerequisites for driving change Taking control of your inevitable crises, thereby strengthening your team and your leadership With Lidow’s help, you will learn how to become the startup leader your business needs, and you’ll move forward with your plans with greater confidence and success.
