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DIY SEO & Internet Marketing Guide

Author : Darren Varndell

Publisher : Lulu.com

Page : 113 pages

File Size : 25,80 MB

Release : 2013-12-04

Category : Computers

ISBN : 1291657010

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Book Description

How to make money on the internet is a popular question, and one that is easily answered, simply create a quality website to sell your product or service and follow the Internet Marketing guidance presented in this book to tap into the vast FREE traffic offered by search engines. We will show you how to use Search Engine Optimization techniques (SEO) to get your website a steady flow of FREE traffic and visitors to your website. Packed with time saving, and money making, SEO insider tips and tricks to help YOU achieve internet success for yourself or your business.



DIY SEO & Internet Marketing Guide

Author : Darren Varndell

Publisher : EZWebsitePromotion.com

Page : 109 pages

File Size : 42,56 MB

Release : 2013-12-07

Category : Computers

ISBN : 1494361868

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Book Description

The aim of this SEO book is to help those that wish to create an online presence, or start trading on the Internet, or even those with an established website, but lack the internet marketing resources usually only available to larger businesses and organizations. With over 20 years experience, much of which directly connected to the creation, setting-up and marketing of websites and Internet related businesses,. our desire, via the EZ Website Promotion series of SEO books, is to pass on the required knowledge to create a successful online business themselves, without the need for our readers to spend the next five years studying at college to learn new skills by providing easy to read step-by-step guides that will help you navigate the immense world of Internet marketing and be successful online. Topics covered in DIY SEO & Internet Marketing Guide, presented in an easy to understand format to suit professionals and beginners alike, include; CREATE A SUCCESSFUL ONLINE BUSINESS CREATING A WEBSITE KEYWORD RESEARCH FREE & PAID INTERNET MARKETING WEB PAGE SEO MADE EASY VIDEO OPTIMIZATION SOCIAL MEDIA MARKETING OFF-PAGE OPTIMIZATION ADVANCED OPTIMIZATION TIPS OVERALL WEBSITE OPTIMIZATION SEO MARKETING IN THE FUTURE TOP 10 SEO TIPS SEO GLOSSARY OF TERMS Packed with time saving, and money making, SEO tips and tricks to help YOU achieve internet success for yourself or your business.



Pimp My Site

Author : Paula Wynne

Publisher : John Wiley & Sons

Page : 275 pages

File Size : 27,98 MB

Release : 2012-03-02

Category : Business & Economics

ISBN : 0857082515

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Book Description

A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike. Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more



Search Engine Optimization (SEO)

Author : Jennifer Grappone

Publisher : John Wiley & Sons

Page : 432 pages

File Size : 22,88 MB

Release : 2011-01-11

Category : Computers

ISBN : 0470902590

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Book Description

The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.



Make Your Website a Money Machine

Author : Howie Todoit

Publisher : eBookIt.com

Page : 99 pages

File Size : 14,54 MB

Release :

Category : Business & Economics

ISBN : 1456642324

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Book Description

Transform Your Website into a Profit-Generating Powerhouse Are you tired of having a website that doesn't deliver the results you want? Do you crave a site that effortlessly draws in potential customers and converts them into loyal purchasers? With the "Make Your Website a Money Machine: A Guide to Marketing Funnels for Websites" you can create a high-functioning online entity that will become a central component of your business's success. Peek Inside the Profitable Realm of Online BusinessThis comprehensive guide takes you from the ground floor to the executive suite of running an online business. From the basics like understanding e-commerce and the importance of a website in online marketing to advanced topics like the creation and optimization of a marketing funnel, this book has it all. Even if you're a beginner with no prior experience, you'll find the instruction accessible and straightforward.Demystify the World of Marketing FunnelsMarketing funnels might seem complex, but they don't have to be. This book simplifies the concept, providing clear and concise explanations of everything from the awareness and consideration stages to conversion and advocacy stages. You'll learn exactly how to implement and optimize a marketing funnel for your website.Build a High-Performance Website that ConvertsOnce you acquire the knowledge of marketing funnels, you'll delve into creating a website that charms visitors into becoming customers. This book gives you a step-by-step guide on choosing the right platform, designing an attractive layout, creating compelling web content, and implementing the all-important SEO.Master the Art of Email Marketing and Social Media MarketingIn the hyper-connected digital era, email and social media marketing are vital pieces of any successful online business. From defining your target market and creating valuable content to turning visitors into leads, this book offers hands-on strategies that work.Overcome the Inevitable Struggles of Online BusinessEvery venture comes with its own set of challenges, and online businesses are no different. This book equips you to handle customer objections, address technical issues, and stay abreast of market trends. Learn from Real-life Case StudiesAt the end, there are several case studies that add a practical aspect to everything you've learned. These case studies allow you to see how successful websites have implemented the strategies discussed and transformed their online presence into a profit-making powerhouse."Make Your Website a Money Machine: A Guide to Marketing Funnels for Websites" is a must-read for those who wish to escalate their online business and open the floodgates of online profits. Plan for your future growth and ensure continuous improvement by mastering a strategic approach to your web presence. It's time to revolutionize your website!



The Ultimate Web Marketing Guide

Author : Michael R. Miller

Publisher : Pearson Education

Page : 835 pages

File Size : 48,32 MB

Release : 2010-10-29

Category : Business & Economics

ISBN : 0132116855

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Book Description

EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster. THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: Creating effective web/online marketing plans and budgets Integrating online and traditional marketing Designing great sites--including ecommerce sites Getting actionable answers from web analytics Profiting from search engine marketing (SEM) and optimization (SEO) Executing winning pay-per-click and display ad campaigns Developing effective email lists and campaigns Building two-way conversations with customers and prospects Marketing on Facebook, Twitter, and other social media Creating an online PR media room Marketing through YouTube and podcasts Selling through iPhone and Android apps Managing web/online marketing coherently and efficiently Tracking performance--and improving it! Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb



The Ultimate Digital Marketing Guide

Author : Matthew Bartnik

Publisher : Independently Published

Page : 228 pages

File Size : 37,94 MB

Release : 2019-01-08

Category : Computers

ISBN : 9781793442703

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Book Description

★★Receive DOUBLE VALUE on this book. When you purchase the paperback version of this book you get the Kindle version for free!★★2 Books in 1: Expand the Scope of Your Digital Marketing Strategy with Updated and Innovative insights and tactics for Facebook Advertising as well as a fresh look at SEO and how the entire industry is changing dramatically and what you can do to capitalize on the changes.Book 1: The Age of Digital Marketing: Master the Power of FacebookLearn how to Leverage the Power of the largest online Audience in the world! 79% of Americans Actively Use Facebook (and this number is only growing) 50 Million + businesses have facebook pages 57% of Consumers Say Facebook Contents and Ads Influenced their Purchasing Decisions 23% of Facebook Users report Making a purchase after Clicking on a Facebook Ad This book will teach you how to get started with Facebook Advertising. You will learn: How to decide which form of advertising will work most effectively for your business and objectives as well as strategies for B2C vs. B2B advertising The pros and cons of using Facebook Ads Vs. Google Adwords and how you can use both for maximum reach How the platform works and how it automates your remarketing and targeting How to create effective facebook ads by Exploiting the tools and tricks that most people aren't aware of on Facebook. This will give you a competitive edge Keeping your advertising campaigns lean by controlling the budget and spending only on the most effective strategies and campaigns Avoiding the 30 most common mistakes people make with Facebook Advertising. Book 2: SEO for Growth in 2019 EXTREME MAKEOVER SEO EDITION: This book will help you update and revamp your SEO strategy taking into account big changes and trends in the erratic world of digital marketing. Mobile first is here Artificial Intelligence is here Including Alexa, and voice search Content matters more than ever-this means quality, not just quantity Google's featured results have changed the game-optimize for that (First understand questions being asked, then find answers to those questions and optimize them for the google snippet You will learn about all the tools you should have in your tool belt and the pros and cons of each including: Mobile Optimization, and Geolocation featuring PPC and Paid advertising Social Media Marketing Content Marketing and branding to Maximize Search Engine Optimization Influencer Marketing This book gives you a thorough understanding of SEO and how it worked in the past and how it's changing for the future.



SEO for Growth

Author : John Jantsch

Publisher : Seo for Growth

Page : 238 pages

File Size : 22,58 MB

Release : 2016-09-11

Category : Search engines

ISBN : 9780692769447

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Book Description

"Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.



SEO Mastery

Author : Graham Fisher

Publisher : Graham Fisher

Page : pages

File Size : 18,20 MB

Release :

Category : Business & Economics

ISBN :

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Book Description

Do you want to learn secret strategies and the most up to date SEO strategies for getting your business or website to the top of Google? If so then keep reading… Do you have problems optimizing your website for higher rankings? Learning up-to-date link building tactics? Not knowing the inner workings of Google’s ever-changing algorithm? Or being unable to use social media or web analytics for multiplying your results? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience. In SEO Mastery, you will discover: - A simple trick you can do for getting local businesses ranking higher with SEO! - The best way for being able to find “Money” keywords that will send more customers to your site! - The one secret white hat link building method for doubling your monthly users to your site! - Why using pay-per-click advertising is the most cost-efficient way to get the biggest bang for your buck! - Understanding why some people will fail to make SEO work! - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of SEO before, you will still be able to get to a high level of success. So, if you don’t just want to transform your business's life, then click “Buy Now" in the top right corner NOW!



Effective SEO and Content Marketing

Author : Nicholas Papagiannis

Publisher : John Wiley & Sons

Page : 336 pages

File Size : 18,91 MB

Release : 2020-02-26

Category : Social Science

ISBN : 1119628857

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Book Description

Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!