Book Description
This practical guide gives an overview on the subject and an arsenal of tools on how to do business in a global economy. The world's economic system is being reshaped by a process of change that offers enormous opportunities, but also presents substantial threats to many businesses. Understanding globalization, its drivers, and its many implications is key to recognizing and responding to today's business pressures. Ignoring it is not an option in a world in which the opening of markets and easing of restrictions on foreign direct investment have hugely increased competitive pressures. Globalization offers a snapshot view of the history, drivers, and challenges of this process. Its information and advice will help managers to understand and take practical steps to address the enormous and rapid changes that are taking place—changes that affect every aspect of business life from communication and location to sourcing, manufacturing, servicing, distribution, marketing, and human resources. Armed with this knowledge, companies can more confidently pursue the many opportunities opening up to them. The Essential Managers guides have sold more than 2 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.
