Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing


Book Description

You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward. Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future. That's where this groundbreaking marketing guide comes into play. From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a higly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The book explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work.




How Does It Work


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What If It Does Work Out?


Book Description

Transform your hobby or talent into a side hustle that will provide you with inspiration, fulfillment, and a fortune. This book is the energetic motivational injection to help you overcome your fears and doubts.




Does Terrorism Work?


Book Description

"Focusing principally on four of the most significant terrorist organizations of the last fifty years (al-Qaida, the Provisional IRA, Hamas, and ETA), and using a wealth of interview material with former terrorists as well as those involved in counterterrorism, [English] argues that we need a far more honest understanding of the degree to which terrorism actually works--as well as a more nuanced insight into the precise ways in which it does so"--Dust jacket flap.




Work Won't Love You Back


Book Description

A deeply-reported examination of why "doing what you love" is a recipe for exploitation, creating a new tyranny of work in which we cheerily acquiesce to doing jobs that take over our lives. You're told that if you "do what you love, you'll never work a day in your life." Whether it's working for "exposure" and "experience," or enduring poor treatment in the name of "being part of the family," all employees are pushed to make sacrifices for the privilege of being able to do what we love. In Work Won't Love You Back, Sarah Jaffe, a preeminent voice on labor, inequality, and social movements, examines this "labor of love" myth—the idea that certain work is not really work, and therefore should be done out of passion instead of pay. Told through the lives and experiences of workers in various industries—from the unpaid intern, to the overworked teacher, to the nonprofit worker and even the professional athlete—Jaffe reveals how all of us have been tricked into buying into a new tyranny of work. As Jaffe argues, understanding the trap of the labor of love will empower us to work less and demand what our work is worth. And once freed from those binds, we can finally figure out what actually gives us joy, pleasure, and satisfaction.




How Does Sanctification Work?


Book Description

Many popular views try to reduce the process of Christian growth to a single template: Remember past grace. Rehearse your identity in Christ. Avail yourself of the means of grace. Discipline yourself. But Scripture portrays the dynamics of sanctification in a rich variety of ways. No single factor, truth, or protocol can capture why and how a person is changed into the image of Christ. Weaving together personal stories, biblical exposition, and theological reflection, David Powlison shows the personal and particular ways that God meets you where you are to produce change. He highlights the variety of factors that work together, helping us to avoid sweeping generalizations and pat answers in the search for a key to sanctification. This book is a go-to resource for understanding the multifaceted, lifelong, personal journey of sanctification.




But why Does it Work?


Book Description

If you ask students, "Why does that work?" do they know what you're asking and do you know what to listen for in their responses? Do you have images of what mathematical argument looks like in the elementary grades and how to help students learn to engage in this important practice? Do you have so much content to cover that finding time for this kind of work is difficult? But Why Does It Work? offers a simple, efficient teaching model focused on mathematical argument for developing the ability of students to justify their thinking and engage with the reasoning of others. Designed for individuals as well as study groups, this book includes access to classroom-ready instructional sequences, each built on a model supporting students in: noticing relationships across sets of problems, equations, or expressions articulating a claim about what they notice investigating their claim through representations such as manipulatives, diagrams, or story contexts using their representations to demonstrate why a claim must be true or not extending their thinking from one operation to another. Establishing a classroom culture where students gain confidence in their own mathematical voice and learn to value the contributions of their peers is a critical part of this work. The authors tell us, "If the idea underlying a student's reasoning is not made explicit, the opportunity for all students to engage in such thinking is lost." As students become a true community of mathematicians, they heighten each other's understanding by investigating questions, conjectures, and examples together. Enhanced with extensive video showing the instructional sequences in action-along with guiding focus questions and math investigations-But Why Does It Work? is a flexible approach that will help students confidently articulate and defend their reasoning, and share their deep thinking with others.




Do the Work!


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Does Torture Work?


Book Description

Is interrogational torture effective? What do we mean by "effective"? How brutal can torture get and be considered justifiable? In this book, John Schiemann adopts game theory in an attempt to answer these questions, walking the reader through the logic of interrogational torture - and finding that it is far more brutal than proponents believe.




Does Foreign Aid Really Work?


Book Description

Provided for over 60 years, and expanding more rapidly today than it has for a generation, foreign aid is now a $100bn business. But does it work? Indeed, is it needed at all? In this first-ever, overall assessment of aid, Roger Riddell provides a rigorous but highly readable account of aid, warts and all.