Dominar las tablas dinámicas en Excel 2007-2010 aplicadas a la gestión empresarial


Book Description

Las Tablas Dinámicas proporcionan la información en diferentes formatos y tienen una gran capacidad para dar respuesta a las diferentes situaciones o necesidades de análisis de datos. Son una herramienta de Excel muy avanzada y potente, y permiten analizar, mostrar y tratar los datos de diferentes formas: más resumidos o más ampliados. Este libro le ayuda a entender, crear y practicar con ellas, y comprobar así lo fácil que es crear diferentes tipos de informes, indicadores, gráficos de análisis e interactivos. Este libro aporta todas las claves para gestionar y analizar los diferentes tipos de datos de todos los departamentos y áreas de la empresa de una forma rápida, segura y eficaz. * Obra innovadora y práctica que contiene las mejoras y novedades en la versión de Excel 2010 relacionadas con las tablas dinámicas. * Desarrolla diversos ejemplos y casos prácticos con Tablas Dinámicas. * Libro muy útil para todas aquellas personas que utilizan Excel de forma habitual. www.sistemacontrlgestion.com/tds




Dominar las tablas dinámicas en Excel 2007-2010 aplicadas a la gestión empresarial


Book Description

Las Tablas Dinámicas proporcionan la información en diferentes formatos y tienen una gran capacidad para dar respuesta a las diferentes situaciones o necesidades de análisis de datos. Son una herramienta de Excel muy avanzada y potente, y permiten analizar, mostrar y tratar los datos de diferentes formas: más resumidos o más ampliados. Este libro le ayuda a entender, crear y practicar con ellas, y comprobar así lo fácil que es crear diferentes tipos de informes, indicadores, gráficos de análisis e interactivos. Este libro aporta todas las claves para gestionar y analizar los diferentes tipos de datos de todos los departamentos y áreas de la empresa de una forma rápida, segura y eficaz. * Obra innovadora y práctica que contiene las mejoras y novedades en la versión de Excel 2010 relacionadas con las tablas dinámicas. * Desarrolla diversos ejemplos y casos prácticos con Tablas Dinámicas. * Libro muy útil para todas aquellas personas que utilizan Excel de forma habitual. www.sistemacontrlgestion.com/tds




Tablas dinámicas con excel aplicadas a la gestión empresarial


Book Description

Las Tablas Dinámicas proporcionan la información en diferentes formatos y tienen una gran capacidad para dar respuesta a las diferentes necesidades de análisis de una organización. Son una herramienta de Excel muy potente ya que permiten analizar y mostrar los datos de diferentes formas: más resumidos o más ampliados y desde diferentes perspectivas. Entre los temas que incluye están: una introducción a los sistemas de información con Tablas Dinámicas, descripción de los menús de Analizar y Diseño, cómo utilizar las herramientas de Reporting y Business Intelligence con tablas dinámicas, que permiten crear cuadros de mando, indicadores e informes interactivos mediante el formato condicional, la segmentación y PowerPivot y ejemplos y casos prácticos aplicados a la gestión empresarial que le permiten un conocimiento muy amplio de esta herramienta




Sustaining Change in Universities


Book Description

In this work, Burton R. Clark uses case studies from 14 innovative institutions to propose a new conceptual framework offering original insights into ways of initiating and sustaining change in universities.







Marketing and Smart Technologies


Book Description

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.




Choice Theory: A Very Short Introduction


Book Description

We make choices all the time - about trivial matters, about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy? This book explores what it means to be rational in all these contexts. It introduces ideas from economics, philosophy, and other areas, showing how the theory applies to decisions in everyday life, and to particular situations such as gambling and the allocation of resources. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.




Knowledge Cartography


Book Description

Focuses on the process by which manually crafting interactive, hypertextual maps clarifies one’s own understanding, communicates it to others, and enables collective intelligence. The authors see mapping software as visual tools for reading and writing in a networked age. In an information ocean, the challenge is to find meaningful patterns around which we can weave plausible narratives. Maps of concepts, discussions and arguments make the connections between ideas tangible - and critically, disputable. With 22 chapters from leading researchers and practitioners (5 of them new for this edition), the reader will find the current state-of-the-art in the field. Part 1 focuses on knowledge maps for learning and teaching in schools and universities, before Part 2 turns to knowledge maps for information analysis and knowledge management in professional communities, but with many cross-cutting themes: · reflective practitioners documenting the most effective ways to map · conceptual frameworks for evaluating representations · real world case studies showing added value for professionals · more experimental case studies from research and education · visual languages, many of which work on both paper and with software · knowledge cartography software, much of it freely available and open source · visit the companion website for extra resources: books.kmi.open.ac.uk/knowledge-cartography Knowledge Cartography will be of interest to learners, educators, and researchers in all disciplines, as well as policy analysts, scenario planners, knowledge managers and team facilitators. Practitioners will find new perspectives and tools to expand their repertoire, while researchers will find rich enough conceptual grounding for further scholarship.




Location-Based Marketing


Book Description

Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.




The Green Web


Book Description

This text is a history of the world's oldest global conservation body - the World Conservation Union, established in 1948 as a forum for governments, non-governmental organizations and individual conservationists. The author draws on unpublished archives to reveal the often turbulent story of the IUCN and its achievements in, and influence on, conservation and environmental policy worldwide - establishing national parks and protected areas and defending threatened species.