Don't Just Applaud, Send Money


Book Description

In Don't Just Applaud, Send Money! noted arts management consultant Alvin H. Reiss details marketing and fund-raising strategies of enormous value to all arts organizations. Drawing on sources throughout the arts community (including orchestras, opera, dance and theatre companies, galleries, museums, arts councils, performing arts centers, and a zoo), Reiss has collected more than 100 new ideas proven successful in actual practice. Each case is clearly presented in a unique CPR format (Challenge, Plan, Result), and many are illustrated with a reproduction of the flyer, brochure, poster or letter used in the fund-raising or marketing campaign. The result is a handbook of concepts which can be adapted for immediate use...and which may inspire hundreds of other effective ideas.




The How of Audience Development for the Arts


Book Description

Do you want to learn how to build a better audience? This book will teach you the basics about audience development so you can create your very own plan. The definition of audience development, description of the 4 C's, and examples for planning are all included. Grab your cup of coffee and settle in with Shoshana Fanizza, who lives and breathes audience development, to discover the magic of audience development for audience building. A happy and loyal audience is just around the bend.




Disrobing the Aboriginal Industry


Book Description

By examining the root causes of aboriginal problems, Frances Widdowson and Albert Howard expose the industry that has grown up around land claim settlements, showing that aboriginal policy development over the past thirty years has been manipulated by non-aboriginal lawyers and consultants. They analyse all the major aboriginal policies, examine issues that have received little critical attention - child care, health care, education, traditional knowledge - and propose the comprehensive government provision of health, education, and housing rather than deficient delivery through Native self-government.




Classical Music, Why Bother?


Book Description

The famous quip I don't know much about art, but I know what I like sums up many people's ideas about how to judge a work of art; but there are inherent limitations if we rely on immediate impressions in judging what should be enduring products of our culture. While some might criticize this as a return to elitism, Joshua Fineberg argues that without some way of determining intrinsic value, there can be no movement forward for creators or their audience. He draws on contemporary thought about Design space and Universal Grammar to show how intrinsic values can be rediscovered. He then looks at the importance of multimedia in allowing multiple points of entry for the discovering of new works, finally showing how the composer can Design music for human beings--creating a kind of art that can preserve the research agenda of conceptual work without renouncing the understanding of human listeners and performers embodied by craft. Classical Music: Why Bother? will intrigue all listeners of contemporary music, students of musical thought, and composers-but it will also interest students of contemporary aesthetics. It answers the age-old question How can we bring a new audience to contemporary art? - and challenges both the creators and their audience to broaden their ideas about what is valuable and lasting in today's culture.







Preservation Yellow Pages


Book Description

"An indispensable resource tool for first-time homeowners, do-it-yourselfers, and anyone who loves old buildings."--Bob Yapp, host of the PBS series About Your House with Bob Yapp. Preservation Yellow Pages is the only national directory of contact data and information on preservation resources--detailed coverage of the procedures, programs, and organizations that can help you make preservation happen. This Revised Edition features a streamlined format, expanded state-by-state listings, preservation Web sites, and updated sources of assistance on rural preservation, low-income housing, and legal and financial services. Eliminate the guesswork with this one-stop reference and save time, energy--and our priceless heritage.




Strategic Management in the Arts


Book Description

Strategic Management in the Arts looks at the unique characteristics of organisations in the arts and culture sector and shows readers how to tailor a strategic plan to help these diverse organizations meet their objectives. Strategic management is an essential element that drives an organisation’s success, yet many cultural organizations have yet to apply strategic thinking and entrepreneurial actions within the management function. Varbanova reviews the existing theories and models of strategic management and then relates these specifically to cultural organisations. Also included are sections on entrepreneurship and innovations in the arts, considering the concept of a ‘learning organisation’ – an organisation able to adapt its strategy within a constantly changing, complex environment. The book is structured to walk the reader through each element of the strategic plan systematically. With a fresh approach, key questions, examples, international cases to connect theory with practice and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management.




New Broadways


Book Description

(Applause Books). In 1950, the terms "American theatre" and "Broadway" were virtually synonymous. As the new century begins, Broadway is only a small part of a vital, creative, and varied national theatrical scene. This lively and authoritative book combines a history of the many changes the spread of regional and non-profit theatres, the rise of Off-Broadway and other alternatives, the decline of Broadway with an analysis of their implications and the problems they have brought, a look at new audiences, the causes of failure, and the unexpected complications of success. Hardcover.




Creative Arts Marketing


Book Description

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers