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Marketing Management

Author : S. Jayachandran

Publisher : Excel Books India

Page : 528 pages

File Size : 22,59 MB

Release : 2004-05

Category : Marketing

ISBN : 9788174463623

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Book Description

This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.



Handbook of Quantitative Supply Chain Analysis

Author : David Simchi-Levi

Publisher : Taylor & Francis

Page : 840 pages

File Size : 17,68 MB

Release : 2004-05-31

Category : Business & Economics

ISBN : 9781402079528

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Book Description

The Handbook is a comprehensive research reference that is essential for anyone interested in conducting research in supply chain. Unique features include: -A focus on the intersection of quantitative supply chain analysis and E-Business, -Unlike other edited volumes in the supply chain area, this is a handbook rather than a collection of research papers. Each chapter was written by one or more leading researchers in the area. These authors were invited on the basis of their scholarly expertise and unique insights in a particular sub-area, -As much attention is given to looking back as to looking forward. Most chapters discuss at length future research needs and research directions from both theoretical and practical perspectives, -Most chapters describe in detail the quantitative models used for analysis and the theoretical underpinnings; many examples and case studies are provided to demonstrate how the models and the theoretical insights are relevant to real situations, -Coverage of most state-of-the-art business practices in supply chain management.











Drop Shipping as a Marketing Function

Author : Nicholas T. Scheel

Publisher : Praeger

Page : 0 pages

File Size : 25,19 MB

Release : 1990-05-23

Category : Business & Economics

ISBN : 0899305326

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Book Description

This practical handbook provides the answers to all your questions concerning drop shipping, an important and specialized direct marketing technique. It contains technical, legal, economic, commercial and accounting information as well as information on pricing policies, transaction costs, packaging, transportation and storage costs. The fundamental drop shipping relationship between manufacturers and middlemen is examined and applied to the diverse needs of the importer, distributor, wholesaler, retailer, and in particular, the mail order direct marketer. The types of industrial and consumer goods that are or should be drop shipped are listed, and the reader is provided with methods for contacting U.S. drop shippers.



The Ultimate Guide to Dropshipping

Author : Mark Hayes

Publisher : Lulu.com

Page : 134 pages

File Size : 19,39 MB

Release : 2013-06

Category : Business & Economics

ISBN : 1483401820

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Book Description

"This guide will teach you everyhing you need to know to get your own business off the ground while avoiding the costly mistakes that can kill new dropshipping ventures. We will discuss everything from the dropshipping fundamentals to how to operate a dropshipping business and deal with the problems that arise."--Back cover.



Direct Marketing Market Place, 1994

Author : National Register Publishing

Publisher :

Page : 1238 pages

File Size : 45,97 MB

Release : 1994-03

Category : Business & Economics

ISBN :

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Book Description

"...a valuable reference..."--JONAH GITLITZ, PRESIDENT, DIRECT MARKETING ASSOCIATION. "...a must for every working professional."--NAT ROSS, PROFESSOR OF MARKETING, NEW YORK UNIVERSITY. The networking source of the direct marketing industry includes over 9,500 companies & 22,000 individuals representing every facet of direct marketing - all in one convenient volume. Listed alphabetically by category, entries provide vital details such as: name & address; telephone & fax numbers; key executives; product/service description; sales & billings; number of employees; direct marketing expenditures; & more. Completely updated, the 1994 edition of DIRECT MARKETING MARKET PLACE includes: *4,500 direct marketing companies organized into 13 categories - associations, catalogs, continuity programs, credit card companies - with 300 new listings *3,500 service firms & suppliers organized into 15 categories - list brokers, market researchers, computer & fulfillment services - with 400 new listings *1,500 creative sources - ad agencies, copywriters, art services, & photographers. And to give you even easier access to suppliers & creative services in your area, the 1994 edition features new geographic indexes that precede each of the SERVICE FIRMS & SUPPLIERS & CREATIVE SERVICES sections.