Author : Barbara Mueller
Publisher : Peter Lang
Page : 382 pages
File Size : 41,12 MB
Release : 2011
Category : Business & Economics
ISBN : 9781433103841
"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --
Author : John Fraim
Publisher : Daimon
Page : 427 pages
File Size : 46,74 MB
Release : 2003
Category : Business & Economics
ISBN : 385630620X
With a focus on the three-month period following the terrorist attacks of September 11, 2001, marketing consultant Fraim explains how American symbols are created, communicated, managed, and understood. He discusses the emergence of symbols from their traditional residence in religion, art, dreams, and particular cultures to a new ubiquitous global status and argues that future wars will be increasingly fought over and won through the use of symbols. Distributed by Continuum. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).
Author : Kapoor, Avinash
Publisher : IGI Global
Page : 429 pages
File Size : 10,8 MB
Release : 2013-08-31
Category : Business & Economics
ISBN : 1466644311
"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
Author : Andrea Colli
Publisher : Routledge
Page : 223 pages
File Size : 37,43 MB
Release : 2015-12-22
Category : Business & Economics
ISBN : 1317906748
The Dynamics of International Business offers a comparative, chronological overview of the strategic and structural evolution of international firms. Organized around eras of global economic development, the text synthesizes research on the internationalization of firms, highlighting crucial turning points in the evolution of the international economy. A particular emphasis is placed on the relationship between historical evidence and the theoretical frameworks available for its interpretation. Each period is illustrated by a selection of short case studies from a variety of industry sectors, including the Levant Company, Nestlé, Singer, Saint Gobain and NEC. An essential textbook for courses in business and economic history, this book will also be a valuable resource for scholars and students of international business more generally.
Author : Katherine Toland Frith
Publisher : Peter Lang
Page : 282 pages
File Size : 12,99 MB
Release : 2010
Category : Art
ISBN : 9781433103858
Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
Author : Robert G. Picard
Publisher : Springer Nature
Page : 283 pages
File Size : 10,79 MB
Release : 2020-03-25
Category : Social Science
ISBN : 3030351734
This textbook focuses on how media and communications policy is made and what influences its design. It explores the structures and processes in which policymaking takes place worldwide, the factors that determine its forms, influence its elements, and affect its outcomes. It explores how to analyze policy proposals, evaluate policy, and use policy studies approaches to examine policy and policymaking. Truly international in scope, it lays out the variety of political, social, economic, and institutional influences on policy, the roles of industries and policy advocates in the processes, and issues and factors that complicate effective policymaking and skew policy outcomes. This textbook is a valuable resource for advanced undergraduate and postgraduate students.
Author : Hong Cheng
Publisher : John Wiley & Sons
Page : 574 pages
File Size : 47,73 MB
Release : 2014-01-21
Category : Language Arts & Disciplines
ISBN : 1118378458
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Author : Sandra Diehl
Publisher : Springer Science & Business Media
Page : 477 pages
File Size : 22,80 MB
Release : 2006-09-19
Category : Business & Economics
ISBN : 3835057022
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Author : Rajagopal
Publisher : New Age International Limited Publishers
Page : 0 pages
File Size : 34,24 MB
Release : 2007-12
Category : Business & Economics
ISBN : 9788122419429
Introduces fresh concepts and approaches in managing competition and strategies for leading ahead in business. This book includes discussions that are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management.
Author : Susan Segal-Horn
Publisher : Cengage Learning
Page : 310 pages
File Size : 15,95 MB
Release : 1999
Category : Business & Economics
ISBN :
International strategy affects everyone: from the planning departments of large multinational organizations and the governments trying to attract their investment to the managers of small or medium-sized firms, the owners of neighbourhood stores and the employees of all companies. It is an increasingly important part of undergraduate business and management and MBA courses but is marginalised by mainstream strategy texts. Written by academics who also work as industrial consultants this comprehensive and accessible text provides an introduction to the key issues in strategic management within an international context. Using well-known strategy frameworks, as well as introducing new concepts, students will be able to make sense of the dynamics of international competition and international strategy.
