Author : Michel Robert
Publisher : McGraw Hill Professional
Page : 200 pages
File Size : 16,95 MB
Release : 2001
Category : Business & Economics
ISBN :
Two leading strategy experts show companies how to leverage the Internet as a strategic weapon. Based on two decades worth of research and consulting, the e-strategy model described comprises 10 key business strategies.
Author : Michel Robert
Publisher : McGraw Hill Professional
Page : 184 pages
File Size : 27,88 MB
Release : 2001-01-03
Category : Business & Economics
ISBN : 0071420827
Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executives and provides a comprehensive framework for developing Internet strategies that dovetail with an organization’s overall business strategy.Based on Robert’s two decades of research and international consulting experience at more than 400 companies, the e-strategy model described comprises 10 e-drivers, corresponding to 10 key business strategies. These include: demand aggregation for obtaining better prices; build-to-order services that allow customers to configure products to their specifications; customer self-service; direct customer access for manufacturers; dynamic pricing; and others. Using many real-life examples, Robert describes how each e-driver works and how to combine them in a coherent strategy for making optimal use of today’s most powerful strategic tool, the Internet.
Author : BusinessNews Publishing,
Publisher : Primento
Page : 30 pages
File Size : 32,87 MB
Release : 2013-02-15
Category : Business & Economics
ISBN : 2806242541
A must-read summary of Michel Robert and Bernard Racine's book: "e-Strategy Pure & Simple: Connecting Your Internet Strategy To Your Business Strategy". This complete summary of the ideas from Michael Robert and Bernard Racine's book "e-Strategy Pure & Simple" shows that many CEOs are baffled by the Internet, and are delegating their decisions about an Internet strategy to consultants and IT staff. The only problem is that’s roughly equivalent to having a plumber design a new house – you end up with loads of pipes but not much else. Similarly, when Internet consultants or IT staff design an e-business strategy, you end with loads of nice hardware and software but it doesn’t quite mesh with the strategy the rest of the business is following. To overcome this mismatch, CEOs and key executives should become the architects of their own e-strategy which not only connects to the business strategy of the entire company but helps further execute that strategy rather than working at cross purposes. Packed with real-life examples, this summary presents basic imperatives to develop a coherent Internet strategy. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "e-Strategy Pure & Simple" and develop an efficient Internet strategy!
Author : Uwe G. Seebacher
Publisher : Springer Science & Business Media
Page : 239 pages
File Size : 40,81 MB
Release : 2012-12-06
Category : Business & Economics
ISBN : 3540247203
The goal of this book is to create awareness for a change in mind-set that we will all have to face and go through. The necessity for this new mind set is being driven by the situation that a completely new business world, a new reality, is being created at the point where the phenomenon commonly referred to as the "new economy" converges with the well-known old economy. During the very late 1990s, this new reality was being driven by an almost incredible increase in yields in the financial markets, where conventional but value-driven and stable stocks such as Philip Morris, General Electric, or Bayer, did not attract as many investors as before - if we can call some of them investors at all. Companies in the high-tech or the new market segments are all part of the new economy. This new economy has created new business ideas, business models, and a new reality, in which chief executive officers (CEOs) were in the mid twenties and had basically no clue as to what real business is and how much a dollar counts. Now, as this convergence is happening, the painful reality and the business rules of the old economy get us back down to earth. The CEOs become more senior, business plans are validated more carefully, and just having the famous ". com" in your company name does not get you any further or lead you to any of required money.
Author : Josip Stjepandić
Publisher : Springer Science & Business Media
Page : 1209 pages
File Size : 26,11 MB
Release : 2012-08-10
Category : Technology & Engineering
ISBN : 1447144260
The CE Conference series is organized annually by the International Society for Productivity Enhancement (ISPE) and constitutes an important forum for international scientific exchange on concurrent and collaborative enterprise engineering. These international conferences attract a significant number of researchers, industrialists and students, as well as government representatives, who are interested in the recent advances in concurrent engineering research and applications. Concurrent Engineering Approaches for Sustainable Product Development in a Multi-Disciplinary Environment: Proceedings of the 19th ISPE International Conference on Concurrent Engineering contains papers accepted, peer reviewed and presented at the annual conference held at the University of Applied Sciences in Trier, Germany, from 3rd-7th of September 2012. This covers a wide range of cutting-edge topics including: Systems Engineering and Innovation Design for Sustainability Knowledge Engineering and Management Managing product variety Product Life-Cycle Management and Service Engineering Value Engineering
Author : Richard Rumelt
Publisher : Profile Books
Page : 336 pages
File Size : 48,68 MB
Release : 2011-06-09
Category : Business & Economics
ISBN : 184765746X
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument. For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.
Author : Eduardo Da Costa
Publisher : MIT Press
Page : 228 pages
File Size : 39,48 MB
Release : 2003-02-28
Category : Business & Economics
ISBN : 9780262262392
How small businesses can use the Internet and e-commerce to succeed in the global marketplace. Small companies account for a surprising one-third of U.S. exports, and their market share is growing. The Internet has played a major role in helping these companies develop an increasingly powerful international presence. Global E-Commerce Strategies for Small Businesses describes the export opportunities e-commerce holds for small-to-medium size enterprises (SMEs) all over the world. The book is organized in two parts. The first uses examples and case studies of small exporting companies from six countries to show how SMEs and new entrepreneurs are not only successful but also often responsible for job creation, innovation, and economic growth in their regions. It also examines common obstacles to exports such as local and international laws, cultural differences, trade barriers, taxation, and transport infrastructure. The second part covers the steps in setting up a global business: researching business opportunities, identifying and reaching out to customers, building and keeping an online image, closing the deal, and maintaining customer support. Written in a casual, accessible style, the book offers an overview of the tools and services available to help smaller companies flourish in the global marketplace.
Author : Nripendra P. Rana
Publisher : Springer Nature
Page : 337 pages
File Size : 40,34 MB
Release : 2019-11-11
Category : Business & Economics
ISBN : 3030243745
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author :
Publisher :
Page : 1068 pages
File Size : 15,2 MB
Release : 2001
Category : Business
ISBN :
Author : Richard T. Watson
Publisher : Orange Grove Texts Plus
Page : 0 pages
File Size : 29,2 MB
Release : 2009
Category : Electronic commerce
ISBN : 9781616100292
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
