Book Description
EBOOK: Business Economics: A Contemporary Approach
Author : EARL, PETER /WA
Publisher : McGraw Hill
Page : 590 pages
File Size : 13,64 MB
Release : 2004-11-16
Category : Business & Economics
ISBN : 0077126076
EBOOK: Business Economics: A Contemporary Approach
Author : Jonathan M. Harris
Publisher : Routledge
Page : 584 pages
File Size : 43,32 MB
Release : 2016-05-05
Category : Business & Economics
ISBN : 1315448513
Harris and Roach present a compact and accessible presentation of the core environmental and resource topics and more, with analytical rigor as well as engaging examples and policy discussions. They take a broad approach to theoretical analysis, using both standard economic and ecological analyses, and developing these both from theoretical and practical points of view. It assumes a background in basic economics, but offers brief review sections on important micro and macroeconomic concepts, as well as appendices with more advanced and technical material. Extensive instructor and student support materials, including PowerPoint slides, data updates, and student exercises are provided.
Author : Peter E. Earl
Publisher : McGraw-Hill
Page : 561 pages
File Size : 29,47 MB
Release : 2004
Category : Business enterprises
ISBN : 9780077103927
Designed for both undergraduates and MBA students taking their first course in business economics, this text focuses on introducing students to economics as a framework for understanding business. It is structured around problems that decision-makers face, such as rejuvenating the firm in the face of declining demand.
Author : Christo Boshoff
Publisher : Juta and Company Ltd
Page : 380 pages
File Size : 25,3 MB
Release : 2009-07-11
Category : Business & Economics
ISBN : 9780702177439
As the primary focus of the global economy has moved from agriculture to manufacturing to services-dominated economies, the realisation that we are all in services has finally dawned. Services marketing has developed, as a result, and is now a well-established sub-discipline of marketing, with its own theories and body of knowledge. This volume deals with the unique difficulties of marketing what is essentially an intangible entity and focuses on the most contemporary debates, research and managerial demands in this particular, but very challenging, business domain. The text covers issues of importance to all service marketers, including: Service Quality; Customer Expectations & Perceptions; Creating Value for the Customer; Service Architecture; Pricing Imperatives; Demand Management; Building Customer Relationships & Loyalty; Integrated Service Marketing Communications; Service Recovery Strategies.
Author : Thomas Cleff
Publisher : Springer
Page : 488 pages
File Size : 18,69 MB
Release : 2019-07-10
Category : Business & Economics
ISBN : 303017767X
This textbook will familiarize students in economics and business, as well as practitioners, with the basic principles, techniques, and applications of applied statistics, statistical testing, and multivariate data analysis. Drawing on practical examples from the business world, it demonstrates the methods of univariate, bivariate, and multivariate statistical analysis. The textbook covers a range of topics, from data collection and scaling to the presentation and simple univariate analysis of quantitative data, while also providing advanced analytical procedures for assessing multivariate relationships. Accordingly, it addresses all topics typically covered in university courses on statistics and advanced applied data analysis. In addition, it does not limit itself to presenting applied methods, but also discusses the related use of Excel, SPSS, and Stata.
Author :
Publisher : Bookboon
Page : 210 pages
File Size : 44,63 MB
Release :
Category :
ISBN : 8740302385
Author : Dr. Anupam Aagrwal, Anju Agarwal
Publisher : SBPD Publications
Page : 270 pages
File Size : 22,60 MB
Release : 2020-12-18
Category : Business & Economics
ISBN : 9351673987
An excellent book with thorough coverage for MA and BA classes, also very helpful for the students preparing for various competitive and professional examinations. 1.Nature and Scope of Business Economics, 2. Utility and Law of Diminishing Marginal Utility, 3. Demand and Law of Demandm, 4. Elasticity of Demand and its Measurement, 5. Theory of Cost, 6. Production and Factors of Production, 7. Production Function, 8. Law of Return : Law of Variable Proportion, 9. ISO-Product Curve and its Characteristics, 10. Production Decision : Optimum Cost Combination, 11. Returns to Scale and Economies and Diseconomies of Scale, 12. Market : Concept and Types, 13. Perfect Competition (Price Determination of Equilibrium of Firm in Perfect Competition), 14. Monopoly and Price Discrimination, 15. Monopolistic Competition, 16. Duopoly and Oligopoly, 17. Theories of Distribution, 18. Wages, 19. Rent, 20. Interest, 21. Profit.
Author : Léo-Paul Dana
Publisher : Springer Nature
Page : 258 pages
File Size : 46,27 MB
Release : 2022-06-22
Category : Business & Economics
ISBN : 3030970604
This book reveals a variety of issues facing entrepreneurs, SMEs, and entrepreneurship development across South America. The authors recognize that when it comes to entrepreneurship, not one size fits all. Therefore, this book has been designed to help business students understand the context of the enterprise. It highlights how countries differ in their scope of entrepreneurship, and how entrepreneurs are impacted by these differences. Each chapter is dedicated to a respective country and describes the status quo, challenges and prospects for entrepreneurship there. Specifically, the book helps students understand the nature of entrepreneurship in Argentina, Bolivia, Chile, Colombia, Ecuador, French Guiana, Guyana, Paraguay, Peru, Surinam, Uruguay and Venezuela.
Author : Robert J. Carbaugh
Publisher : M.E. Sharpe
Page : 482 pages
File Size : 23,59 MB
Release :
Category : Business & Economics
ISBN : 0765628066
Author : Filipe R. Campante
Publisher : LSE Press
Page : 420 pages
File Size : 27,65 MB
Release : 2021-10-11
Category : Business & Economics
ISBN : 1909890707
Macroeconomic policy is one of the most important policy domains, and the tools of macroeconomics are among the most valuable for policy makers. Yet there has been, up to now, a wide gulf between the level at which macroeconomics is taught at the undergraduate level and the level at which it is practiced. At the same time, doctoral-level textbooks are usually not targeted at a policy audience, making advanced macroeconomics less accessible to current and aspiring practitioners. This book, born out of the Masters course the authors taught for many years at the Harvard Kennedy School, fills this gap. It introduces the tools of dynamic optimization in the context of economic growth, and then applies them to a wide range of policy questions – ranging from pensions, consumption, investment and finance, to the most recent developments in fiscal and monetary policy. It does so with the requisite rigor, but also with a light touch, and an unyielding focus on their application to policy-making, as befits the authors’ own practical experience. Advanced Macroeconomics: An Easy Guide is bound to become a great resource for graduate and advanced undergraduate students, and practitioners alike.