Is AI Good for the Planet?


Book Description

Artificial intelligence (AI) is presented as a solution to the greatest challenges of our time, from global pandemics and chronic diseases to cybersecurity threats and the climate crisis. But AI also contributes to the climate crisis by running on technology that depletes scarce resources and by relying on data centres that demand excessive energy use. Is AI Good for the Planet? brings the climate crisis to the centre of debates around AI, exposing its environmental costs and forcing us to reconsider our understanding of the technology. It reveals why we should no longer ignore the environmental problems generated by AI. Embracing a green agenda for AI that puts the climate crisis at centre stage is our urgent priority. Engaging and passionately written, this book is essential reading for scholars and students of AI, environmental studies, politics, and media studies and for anyone interested in the connections between technology and the environment.




Effective AI, Blockchain, and E-Governance Applications for Knowledge Discovery and Management


Book Description

Emerging technologies have become both crucibles and showrooms for the practical application of artificial intelligence, the internet of things, and cloud computing, and for integrating big data into everyday life. Is the digital world optimized and sustainable using intelligence systems, machine learning, and cyber security methods? This complex concoction of challenges requires new thinking of the synergistic utilization of intelligence systems, machine learning, deep learning and blockchain methods, data-driven decision-making with automation infrastructure, autonomous transportation, and connected buildings. Effective AI, Blockchain, and E-Governance Applications for Knowledge Discovery and Management provides a global perspective on current and future trends concerning the integration of intelligent systems with cybersecurity applications, including recent advances and challenges related to the concerns of security and privacy issues in deep learning with an emphasis on the current state-of-the-art methods, methodologies and implementation, attacks, and countermeasures. The book also discusses the challenges that need to be addressed for implementing DL-based security mechanisms that should have the capability of collecting or distributing data across several applications. Topics covered include skill development and tools for intelligence systems, deep learning, machine learning, blockchain, IoT, cloud computing, data ethics, and infrastructure. It is ideal for independent researchers, research scholars, scientists, libraries, industry experts, academic students, business associations, communication and marketing agencies, entrepreneurs, and all potential audiences with a specific interest in these topics.




AI 2041


Book Description

How will AI change our world within twenty years? A pioneering technologist and acclaimed writer team up for a “dazzling” (The New York Times) look at the future that “brims with intriguing insights” (Financial Times). This edition includes a new foreword by Kai-Fu Lee. A BEST BOOK OF THE YEAR: The Wall Street Journal, The Washington Post, Financial Times Long before the advent of ChatGPT, Kai-Fu Lee and Chen Qiufan understood the enormous potential of artificial intelligence to transform our daily lives. But even as the world wakes up to the power of AI, many of us still fail to grasp the big picture. Chatbots and large language models are only the beginning. In this “inspired collaboration” (The Wall Street Journal), Lee and Chen join forces to imagine our world in 2041 and how it will be shaped by AI. In ten gripping, globe-spanning short stories and accompanying commentary, their book introduces readers to an array of eye-opening settings and characters grappling with the new abundance and potential harms of AI technologies like deep learning, mixed reality, robotics, artificial general intelligence, and autonomous weapons.




Leveraging AI for Effective Digital Relationship Marketing


Book Description

Today’s businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers.




AI and Data Engineering Solutions for Effective Marketing


Book Description

In the world of contemporary marketing, a challenge exists — the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution. Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing.




AI for Good


Book Description

FOREWORD BY BRAD SMITH, VICE CHAIR AND PRESIDENT OF MICROSOFT Discover how AI leaders and researchers are using AI to transform the world for the better In AI for Good: Applications in Sustainability, Humanitarian Action, and Health, a team of veteran Microsoft AI researchers delivers an insightful and fascinating discussion of how one of the world's most recognizable software companies is tackling intractable social problems with the power of artificial intelligence (AI). In the book, you’ll see real in-the-field examples of researchers using AI with replicable methods and reusable AI code to inspire your own uses. The authors also provide: Easy-to-follow, non-technical explanations of what AI is and how it works Examples of the use of AI for scientists working on mitigating climate change, showing how AI can better analyze data without human bias, remedy pattern recognition deficits, and make use of satellite and other data on a scale never seen before so policy makers can make informed decisions Real applications of AI in humanitarian action, whether in speeding disaster relief with more accurate data for first responders or in helping address populations that have experienced adversity with examples of how analytics is being used to promote inclusivity A deep focus on AI in healthcare where it is improving provider productivity and patient experience, reducing per-capita healthcare costs, and increasing care access, equity, and outcomes Discussions of the future of AI in the realm of social benefit organizations and efforts Beyond the work of the authors, contributors, and researchers highlighted in the book, AI For Good begins with a foreword from Microsoft Vice Chair and President Brad Smith. There, Smith details the Microsoft rationale behind the creation of and continued investment in the AI for Good Lab. The vision is one of hope with AI saving lives in disasters, improving health care globally, and Microsoft's mission to make sure AI's benefits are available to all. An essential guide to impactful social change with artificial intelligence, AI for Good is a must-read resource for technical and non-technical professionals interested in AI’s social potential, as well as policymakers, regulators, NGO professionals, and non-profit volunteers.




Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement


Book Description

Academic scholars find themselves confronted with a formidable challenge: staying abreast of the ever-evolving landscape of Artificial Intelligence(AI). The intricate interplay between AI and its profound impact on various facets of society, including customer engagement, remains an enigma for many. This knowledge gap not only hampers their ability to contribute meaningfully to their fields but also leaves them trailing behind the dynamic developments taking place in industries worldwide. As AI continues to reshape the business environment, it becomes imperative for academia to bridge this chasm between theory and practice. Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement is an effective solution to the pressing problem at hand. With meticulous clarity, it unravels the complexities of ChatGPT, an innovative AI technology, and its revolutionary potential in the realm of customer engagement. It offers a lifeline to academic scholars seeking to navigate the uncharted territory of AI, providing them with an in-depth understanding of how ChatGPT can reshape customer interactions.




Artificial Intelligence


Book Description

Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.







Working with AI


Book Description

Two management and technology experts show that AI is not a job destroyer, exploring worker-AI collaboration in real-world work settings. This book breaks through both the hype and the doom-and-gloom surrounding automation and the deployment of artificial intelligence-enabled—“smart”—systems at work. Management and technology experts Thomas Davenport and Steven Miller show that, contrary to widespread predictions, prescriptions, and denunciations, AI is not primarily a job destroyer. Rather, AI changes the way we work—by taking over some tasks but not entire jobs, freeing people to do other, more important and more challenging work. By offering detailed, real-world case studies of AI-augmented jobs in settings that range from finance to the factory floor, Davenport and Miller also show that AI in the workplace is not the stuff of futuristic speculation. It is happening now to many companies and workers. These cases include a digital system for life insurance underwriting that analyzes applications and third-party data in real time, allowing human underwriters to focus on more complex cases; an intelligent telemedicine platform with a chat-based interface; a machine learning-system that identifies impending train maintenance issues by analyzing diesel fuel samples; and Flippy, a robotic assistant for fast food preparation. For each one, Davenport and Miller describe in detail the work context for the system, interviewing job incumbents, managers, and technology vendors. Short “insight” chapters draw out common themes and consider the implications of human collaboration with smart systems.