El director de calidad en empresas de alojamiento y restauración


Book Description

La gestión de los sueños de los huéspedes, comensales o visitantes provocadospor sus necesidades y expectativas turísticas y por la información suministrada por las propias empresas de alojamiento y restauración, convierte a los servicios turísticos en "muy complejos", donde la buena gestión de lo tangible ylo intangible puede llevar al éxito. La ejecución de los servicios ofrecidos debe convertir estos sueños en experiencias turísticas únicas y reales.Hablamos de la gestión de la calidad turística en empresas de alojamiento y restauración y de cómo implementar un sistema de gestión de la calidad siguiendounas pautas basadas en el ADN de cada empresa. Pensar y ordenar, para poder diseñar, planificar, controlar y ejecutar, asegurando el éxito del servicio turístico buscando la satisfacción y fidelización del huésped, comensal y visitante turístico.El libro sigue un recorrido para una fácil implantación, con mapas de procesos, plantillas, herramientas, gestión de la NO calidad y ejemplos para asegurarel éxito en el diseño y posterior ejecución del servicio. Está pensado para todos aquellos profesionales turísticos, independientemente del tamaño de la empresa, que quieran profundizar en el diseño de los servicios turísticos y la gestión de su calidad. Convertir una manera de hacer en una estrategia de empresa.




Los caminos de la lengua


Book Description

El presente libro es un homenaje a la figura y a la vida académica de Enrique Alcaraz Varó y, muy especialmente, a su dedicación durante más de treinta años como docente e investigador de la Universidad de Alicante. Fue catedrático de Filología Inglesa y publicó innumerables trabajos de gran impacto, impartiendo sus enseñanzas por todo el mundo. El volumen está organizado en cuatro grandes bloques en los que puede sistematizarse el análisis y la investigación del profesor Alcaraz: la enseñanza y adquisición de lenguas; la literatura, cultura y crítica; la lingüística; y la traducción e interpretación. Toda su obra gira en torno a los valores más amplios de la lengua y sus relaciones con la sociedad, es decir, se centra en la interdisciplinariedad entre la lengua y cualquier hecho o fenómeno de la vida.







DICES


Book Description




Tourism and Water


Book Description

This book provides a systematic and comprehensive guide to the current state of knowledge on tourism and water. It is the first book to thoroughly examine the interrelationships of tourism and water use based on global, regional and business perspectives. Its assessment of tourism's global impact along with its overviews of sectoral and management approaches will provide a benchmark by which the water sustainability of tourism will be measured for years to come. In making a clear case for greater awareness and enhanced water management in the tourism sector, it is hoped that the book will contribute to the wise and sustainable use of this critical resource. The book is interdisciplinary in coverage and international in scope. It is designed as essential reading for not only students of tourism but also practitioners.




Tierra Vacante en Ciudades Latinoamericanas


Book Description

Vacant urban land--the product of land market activity, the actions of private agents, and the policies of public agents--is an important challenge for policy makers. Vacant lots on the urban fringe and in central and interstitial areas have affected growth patterns in Latin America. Contributors to this book analyze the problems and opportunities related to vacant urban land in five cities: Buenos Aires, Argentina; Rio de Janeiro, Brazil; Quito, Ecuador; Lima, Perú; and San Salvador, El Salvador.




The Future of Tourism


Book Description

This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and sustainability. The book adopts a comprehensive approach, exploring recent research and the latest developments in practice to inform the reader about instruments and actions that can shape a successful future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views of tourism entrepreneurs, destination managers, government officials, and civil leaders. The book is divided into three parts, the first of which addresses the scientific facets of innovation, analyzing the challenges and opportunities that technology provides for organic and disruptive developments in tourism, which will shape its future. In turn, the second part examines socio-cultural paradigms – with a view to dismantling traditional barriers to innovation. It also explores the role of heritage and the ethics of inclusiveness as drivers for sustainable tourism. The third part investigates new ways and means in governance and policy making for tourism. It introduces advances such as strategic positioning, symbiotic partnerships, and innovative management, and closes by presenting governance frameworks for an inclusive and sustainable future of tourism.




Tourisme Mondial


Book Description




Management Information Systems


Book Description

Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.




An Introduction to Efficiency and Productivity Analysis


Book Description

Softcover version of the second edition Hardcover. Incorporates a new author, Dr. Chris O'Donnell, who brings considerable expertise to the project in the area of performance measurement. Numerous topics are being added and more applications using real data, as well as exercises at the end of the chapters. Data sets, computer codes and software will be available for download from the web to accompany the volume.