The Mass Media Election


Book Description

A detailed study of presidential election news coverage and its effect on voters focuses on the news audience and the images of candidates.




The Mass Media Election


Book Description

A detailed study of presidential election news coverage and its effect on voters focuses on the news audience and the images of candidates.




The Instrumentalisation of Mass Media in Electoral Authoritarian Regimes


Book Description

Focusing on the case of Russia during Putin's first two presidential terms, this book examines media manipulation strategies in electoral authoritarian regimes. Which instruments and approaches do incumbent elites employ to skew media coverage in favour of their preferred candidate in a presidential election? What effects do these strategies have on news content? Based on two case studies of the presidential election campaigns in Russia in 2000 and in 2008, this investigation identifies the critical internal mechanisms according to which these regimes work. Looking at the same country, while it transformed from a competitive into a hegemonic authoritarian regime, allows one to make a diachronic comparison of these two regime types based on the Most-Similar Systems Design. The book explicates the subtle differences between competitive and hegemonic regimes, different types of media manipulation strategies, the diverging extent of media instrumentalisation, various interactions among state actors, large business owners, the media, and journalists, the respective effects that all these factors and interactions have on media content, and the peculiar types of bias prevalent in each type of regime. This deep exploration of post-Soviet politics is based on extensive review of documents, interviews with media professionals, and quantitative as well as qualitative content analyses of news media during two Russian presidential election campaigns.




Mediating the Vote


Book Description

A sea change is taking place in how people use media, and it affects not only how people perceive political candidates and where they get their information, but also--more broadly--their basic democratic values. Mediating the Vote systematically explores a number of questions about media use and its relation to democratic engagement, analyzing the effects of communication forms on the 2004 presidential elections. Are Democratic and Republican voters increasingly turning to different outlets for information about candidates and campaigns and, if so, what does this mean for political discourse? Which communication forms--newspapers, television news programs, the Internet, or films--had the greatest impact on people's perceptions of the presidential candidates during the 2004 campaigns? Do different forms of media affect people, either intellectually or emotionally, in distinct ways? And do some communication forms elevate, whereas others degrade, basic democratic values? This book probes these questions and more, and the results contribute to an important goal in political communication studies: creating a more refined, integrated, and--ultimately--precise picture of how media affects democratic engagement.




Mass Media and Elections


Book Description




Mass Media and Political Communication in New Democracies


Book Description

Using a comparative approach, this book examines how political communication and the mass media have played an important role in the consolidation of democratic institutions.







How the News Media Fail American Voters


Book Description

It is often noted that the public is frustrated with the news media. But what do American voters really think about how the media present political information? While studies have examined how the news shapes opinions as well as what people respond to and remember, this is the first book to provide an in-depth analysis of how voters use and evaluate the news media in political elections and the impact these trends have on their use of the news. Kenneth Dautrich and Thomas H. Hartley performed a four-wave national panel survey of voters during the 1996 presidential campaign. They found that although voters are profoundly dissatisfied with the usefulness of news in helping them make decisions, they are unlikely to stop using the news media or switch media (from network news to public broadcasting, for instance). Thus the media have little incentive to adjust to the needs or wishes of voters. Here is an important contribution to the debate about the responsibilities of the news media raging among pundits and policymakers.




Media affected political elections and shaping public opinion


Book Description

Seminar paper from the year 2009 in the subject Communications - Mass Media, grade: A, , language: English, abstract: Political elections are seen to be very important to every country, so in the agenda setting, media gate-keepers tends to rank it very high and show on prime time to attract audiences. Attractive pictures, figures and larger fonts are adopted in order to around public awareness. The images of candidates are all depends on how media shape them and the way of reporting. Public opinions will then form after audiences receiving different kind of information from media. In a certain extent, I believe the effect of media in political elections is influential to voters. Media has bias in transmitting the message and thus attract different group of political elections voters. In advertisements of elections, the quantity, use of words and variation of targeted voters can affect voters’ selections in political elections. Yet, accumulated believes and value system is not easy to change under the perceived predisposition. The selective perception and selective retention set limits towards the effect of mass media.




The Media and Elections


Book Description

Most nations have elections that are covered by the media. There are guidelines for the media involvement allowed in many countries. This book explores a number of actual cases of elections in particular countries (USA, European nations, etc.) and their