Hollywood Drive


Book Description

Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry is the essential guide to starting and succeeding at a career in film and TV. Written by a Hollywood insider, Honthaners invaluable experience and advice will give those attempting to enter and become successful in the entertainment industry the edge they need to stand out among the intense competition. Because while film school prepares students to write a script, direct a scene and operate a camera, few newcomers enter the job market understanding how this business truly works and how to land a first jobmuch less succeed in the industry. Hollywood Drive is not merely a book about what it takes to get your foot in the door. It goes beyond that by offering you the tools, attitude, philosophy and road map youll need to give yourself a good fighting chance at success -- whether youre looking for your very first job or for a strategy to move your career to the next level. This book will allow you to proceed with your eyes wide open, knowing exactly what to expect. Hollywood Drive explores the realities of the industry: various career options, effective job search strategies, how to write an effective cover letter and resume, what to expect on your first job, the significance of networking and building solid industry relationships, how a project is sold, and how a reel production office and set operate. Youll learn how to define your goals and make a plan to achieve them, how to survive the tough times, how to deal with big egos and bad tempers, and how to put your passion to work for you. * Hollywood insider with 20+ years of experience provides realistic advice and tips on getting a first job and moving up in a tough industry * Covers a variety of career choices and the basics of how a production is set up and run * Includes must-have information on breaking into both Hollywood and smaller markets nationwide




Brand Relevance


Book Description

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.







Senate Joint Resolutions


Book Description







Municipal Solid Waste Management in Asia and the Pacific Islands


Book Description

Solid waste management issues, technologies and challenges are dynamic. More so, in developing and transitory nations in Asia. This book, written by Asian experts in solid waste management, explores the current situation in Asian countries including Pacific Islands. There are not many technical books of this kind, especially dedicated to this region of the world. The chapters form a comprehensive, coherent investigation in municipal solid waste (MSW) management, including, definitions used, generation, sustainable waste management system, legal framework and impacts on global warming. Several case studies from Asian nations are included to exemplify the real situation experienced. Discussions on MSW policy in these countries and their impacts on waste management and minimization (if any) are indeed an eye-opener. Undoubtedly, this book would be a pioneer in revealing the latest situation in the Asian region, which includes two of the world’s most dynamic nations in the economic growth. It is greatly envisaged to form an excellent source of reference in MSW management in Asia and Pacific Islands. This book will bridge the wide gap in available information between the developed and transitory/developing nations.




New Individualist Review


Book Description

Over its life the Review printed seminal writing on free market and conservative topics by remarkably mature students and by Russell Kirk, Ludwig von Mises, George Stigler, Benjamin Rogge, and other already established men. What characterized the Review writers was their rigor of thought and concern for principles, features that coexist naturally. —Chronicles Initially sponsored by the University of Chicago Chapter of the Intercollegiate Society of Individualists, the New Individualist Review was more than the usual "campus magazine." It declared itself "founded in a commitment to human liberty." Between 1961 and 1968, seventeen issues were published which attracted a national audience of readers. Its contributors spanned the libertarian-conservative spectrum, from F. A. Hayek and Ludwig von Mises to Richard M. Weaver and William F. Buckley, Jr. In his introduction to this reprint edition, Milton Friedman—one of the magazine's faculty advisors—writes that the Review set "an intellectual standard that has not yet, I believe, been matched by any of the more recent publications in the same philosophical tradition.







University Finances


Book Description

An essential and comprehensive guide to university finances. In University Finances, higher education expert Dean O. Smith • demystifies basic accounting procedures, budgets, debt financing, and financial statements • explores more unusual financial topics, such as methods for calculating fringe benefit rates, bond refunding costs, and indirect cost allocations • shows that the use of university wealth is highly restricted by donors, bondholders, government regulators, and others • answers nuanced questions, like "How are USDA formula funds calculated?" and "Why does the university pursue more and more research funding when it loses money on every grant?" • illustrates financial calculations using realistic examples Some of these explanations are unavailable in print or online to anyone but a handful of professional accountants. Rigorous, detailed, and wide-ranging, University Finances is a unique and powerful resource.