Electronic Customer Relationship Management


Book Description

This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.




Building a Brand Image Through Electronic Customer Relationship Management


Book Description

Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.




Handbook of Research on Smart Technology Applications in the Tourism Industry


Book Description

In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism. The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.




Electronic Customer Relationship Management E-Crm Complete Self-Assessment Guide


Book Description

This exclusive Electronic Customer Relationship Management E-CRM Self-Assessment will make you the assured Electronic Customer Relationship Management E-CRM domain Assessor by revealing just what you need to know to be fluent and ready for any Electronic Customer Relationship Management E-CRM challenge. How do I reduce the effort in the Electronic Customer Relationship Management E-CRM work to be done to get problems solved? How can I ensure that plans of action include every Electronic Customer Relationship Management E-CRM task and that every Electronic Customer Relationship Management E-CRM outcome is in place? How will I save time investigating strategic and tactical options and ensuring Electronic Customer Relationship Management E-CRM opportunity costs are low? How can I deliver tailored Electronic Customer Relationship Management E-CRM advise instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerardus Blokdyk. Blokdyk ensures all Electronic Customer Relationship Management E-CRM essentials are covered, from every angle: the Electronic Customer Relationship Management E-CRM Self-Assessment shows succinctly and clearly that what needs to be clarified to organize the business/project activities and processes so that Electronic Customer Relationship Management E-CRM outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Electronic Customer Relationship Management E-CRM practitioners. Their mastery, combined with the uncommon elegance of the Self-Assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Electronic Customer Relationship Management E-CRM are maximized with professional results. Your purchase includes access to the $249 value Electronic Customer Relationship Management E-CRM Self-Assessment Dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.







Customer Relationship Management


Book Description

Under the term Customer Relationship Management (CRM) companies such as Siebel Systems offer solutions geared at optimising customer processes. These companies claim high customer satisfaction and reduced costs. Traditional software giants like SAP and Oracle have also begun to provide software solutions in the areas of marketing, sales and service. For many enterprises, the re-organisation of so-called front-office-processes is new ground. But what must a company consider when it initiates a CRM project? It is important to start with the customer needs before moving on to customer relationships as a whole. This book describes customer relationships using the concept of Customer Buying Cycle and thus creates a neutral orientation framework for CRM projects.




Customer Relationship Management


Book Description

This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.




Customer Relationship Management


Book Description

CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community stepping up their interest in the subject in the early 2000’s. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.




Customer Relationship Management


Book Description

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.




Electronic Customer Relationship Management E CRM A Complete Guide - 2020 Edition


Book Description

Crm and customer service: strategic asset or corporate overhead? Does iso 9000 certification improve business performance? For hosted solutions, are you permitted to download the entire data set in order to maintain local backups? What steps do you use in rolling out customer selfservice? Are there any restrictions within the standard support and maintenance agreement on the number of staff that can request support? This valuable Electronic Customer Relationship Management E CRM self-assessment will make you the credible Electronic Customer Relationship Management E CRM domain adviser by revealing just what you need to know to be fluent and ready for any Electronic Customer Relationship Management E CRM challenge. How do I reduce the effort in the Electronic Customer Relationship Management E CRM work to be done to get problems solved? How can I ensure that plans of action include every Electronic Customer Relationship Management E CRM task and that every Electronic Customer Relationship Management E CRM outcome is in place? How will I save time investigating strategic and tactical options and ensuring Electronic Customer Relationship Management E CRM costs are low? How can I deliver tailored Electronic Customer Relationship Management E CRM advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Electronic Customer Relationship Management E CRM essentials are covered, from every angle: the Electronic Customer Relationship Management E CRM self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Electronic Customer Relationship Management E CRM outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Electronic Customer Relationship Management E CRM practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Electronic Customer Relationship Management E CRM are maximized with professional results. Your purchase includes access details to the Electronic Customer Relationship Management E CRM self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Electronic Customer Relationship Management E CRM Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.