Email Marketing for Associations & Organizations
Author :
Publisher : Benchmark Email
Page : 22 pages
File Size : 36,43 MB
Release :
Category :
ISBN :
Associations & Organizations: Empowering Your Membership through Email Marketing
Author :
Publisher : Benchmark Email
Page : 22 pages
File Size : 30,95 MB
Release :
Category :
ISBN :
Book Description
Email Marketing By the Numbers
Author : Chris Baggott
Publisher : John Wiley & Sons
Page : 306 pages
File Size : 23,28 MB
Release : 2011-01-11
Category : Business & Economics
ISBN : 1118045017
Book Description
Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results." —Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book." —Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers." —Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology." —Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small." —Scott Maxwell, founder, OpenView Venture Partners
Membership Recruitment
Author : Tony Rossell
Publisher :
Page : 125 pages
File Size : 38,29 MB
Release : 2021-01-05
Category :
ISBN : 9781736249307
Book Description
An effective membership recruitment program is the road to growth, financial health, and mission success for an association. In Membership Recruitment, Tony Rossell shows how you can grow your membership year after year, in good times and bad. You will find the book filled with his practical guidance based on Rossell's thirty years of consulting with hundreds of membership groups and a decade of benchmarking research with thousands of associations. By reading Membership Recruitment, you'll learn:?How to make a case for supporting membership growth in your association?The compelling economics of membership compared to any other product offering?The five stages of a member's relationship journey with an association?How to define your target markets and reach top prospects?Techniques to build a compelling value proposition and marketing message?How to test, track, and analyze membership campaigns for optimal results?The top innovations that support continued membership growth and resiliencyProviding numerous real-world examples along with practical insights, you'll discover what works and what doesn't from the experiences of many associations that have both succeeded and made mistakes as they have pursued membership growth. You can build a membership growth engine for your association. This book shows you how.
Revealing the Secrets of Six-Figure Email Marketing
Author : Shu Chen Hou
Publisher : KOKOSHUNGSAN®
Page : 144 pages
File Size : 35,70 MB
Release :
Category : Business & Economics
ISBN :
Book Description
Are you ready to take your business to the next level and unlock the true potential of email marketing? "Revealing the Secrets of Six-Figure Email Marketing" is your gateway to success in the digital age. This groundbreaking book is not just another run-of-the-mill guide; it's a treasure trove of insider knowledge that will propel your business to new heights. In these pages, you'll discover the closely guarded secrets of email marketing that have helped countless entrepreneurs and businesses achieve six-figure success. From crafting compelling email copy and mastering the art of segmentation to automating your campaigns for maximum ROI, this book leaves no stone unturned. With each turn of the page, you'll learn how to engage your audience, build meaningful connections, and drive revenue like never before. Uncover the power of personalization, A/B testing, and data-driven decision-making. Say goodbye to spam and hello to a strategic, results-driven approach. If you're serious about making money with email marketing and want to transform your email list into a revenue-generating powerhouse, this book is your roadmap. Take action now and get ready to reveal the secrets that separate the six-figure earners from the rest. Your email marketing success story begins here.
Email Marketing
Author : Jim Sterne
Publisher : Wiley
Page : 320 pages
File Size : 42,47 MB
Release : 2000-03-07
Category : Computers
ISBN : 9780471383093
Book Description
The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It's cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing, this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You'll discover the ins and outs of creating an effective email marketing strategy and how it can play a significant role with your customers. And you'll find a collection of valuable templates that will help you get started immediately! This book takes you step-by-step through the process of creating a successful permission email marketing campaign. Inside, you'll learn how to: Develop a campaign strategy Write an email masterpiece Reach your target audience Enhance a campaign for a better response rate Measure the success of email marketing strategies Advertise on other people's electronic newsletters Host your own discussion group
The Truth About Email Marketing
Author : Simms Jenkins
Publisher : FT Press
Page : 224 pages
File Size : 48,84 MB
Release : 2008-07-31
Category : Business & Economics
ISBN : 0768685974
Book Description
Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke , Editorial Director, MarketingSherpa Inc. “Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!” Jeff Hilimire, President, Engauge Digital “Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.” Aaron Kahlow, CEO & Founder, Online Marketing Summit “Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.” Sam Cece, Chief Executive Officer, StrongMail Systems Everything you must know to utilize email marketing in your corporation or small business! The truth about recession-proofing your business with email marketing The truth about measuring results and improving promotional and newsletter campaigns The truth about email marketing versus spam This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.
Research Anthology on Social Media Advertising and Building Consumer Relationships
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2012 pages
File Size : 30,56 MB
Release : 2022-05-13
Category : Computers
ISBN : 1668462885
Book Description
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Privacy in E-Business
Author : William Roebuck
Publisher : BSI British Standards Institution
Page : 125 pages
File Size : 35,47 MB
Release : 2004-12-03
Category : Confidential business information
ISBN : 058043995X
Book Description
Data security, Commerce, Management, Organizations, Enterprises, Information exchange, Data, Information, Data processing, Data handling, Data transfer, Electronic mail, Internet, Legislation, Law, IT and Information Management: Data Protection
Membership Marketing in the Digital Age
Author : Patricia Rich
Publisher : Rowman & Littlefield
Page : 453 pages
File Size : 18,2 MB
Release : 2015-12-03
Category : Business & Economics
ISBN : 1442259825
Book Description
Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
