Book Description

Retailing is interlinking the individual consumer with the manufacturing and distribution chain. The retail industry in India is growing up and there are lot of employment opportunities for the educated youth in all parts of the country. The book speaks on retailing from the marketing, finance, management, information technology, global scene, human resource and issues related to retail trade in rural and urban areas. The marketing aspects include retail marketing, product display, food retailing, mall culture, super market, store diode and value and private labeling. Retailing is highly consumer driven with customers being exposed to new retail formats frequently. If well planned and organised, retail business would ensure that the consumers will benefit not only by way of quality products but also in prices due to the bulk buying capacity of big retailers. The foreign direct investment and financial challenges argue about the prospects of the industry to gain importance in conducting organized retailing in India. Retail management has become a special subject of importance in Indian educational institutions. The various issues in retail management have been addressed in detail. The need for organized retail trade and strategies gives lot of insight for the industry to grow. The automation and e-commerce in retail gives lot of scope for employment and does effective service to consumers. Technology assumes importance for the business. Internet is growing in usage and influence over product preference and purchase behaviour is changing lifestyles. The increasing ratio of women in employment and rising disposable income are driving the growth of the Indian retail industry. Foreign direct investments, global issues and international giants entering into our nation speak volumes of Indian retail in the global arena. Human resource management issues like recruitment and training assume importance for effective employment. The book discusses the broader business trends and general issues like communication, competitiveness, rural retailing and logistics. The various topics in retailing adopt both empirical and non-empirical approach and come from various authors across the country. The authors' insights, experience, research and their consultancy have enabled the editors to bring out a text which will be useful for academicians, students, research scholars and for the corporate managers. The editors have combined a rigorous analytical approach with a style that is interesting and easy to read.