Encyclopedia of Advertising Tins


Book Description

This volume includes more than 1,400 color photos which were not included in the first volume--for a total of nearly 5,000 images. Information on sizes, types, shapes, manufacturers, and current market values is given, plus a complete Index which simplifies location of any tin described in the book.




The Advertising Age Encyclopedia of Advertising


Book Description

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.




Miller's Antiques Encyclopedia


Book Description

First published in 1998, Miller's Antiques Encyclopedia has gone on to sell more than 150,000 copies worldwide and been published into seven languages. This new edition includes a thoroughly updated directory, list of suppliers and up-to-date price codes for each item. Compiled by an international team of over 40 consultants and writers, and offering clear and wide-ranging coverage of antiques and collectables, this book contains valuable information for both the enthusiast and the experienced dealer. An extensive glossary explains the terms used throughout the book and clear cross-referencing leads you into related areas of interest. All the traditional areas of collecting are featured, with extensive sections on furniture, ceramics, silver and glass. More specialist subjects, such as jewellery, scientific instruments, Oriental art and sporting memorabilia are also included. Clearly and logically organised, practical and packed with absorbing and useful information, Miller's Antiques Encyclopedia is an invaluable aid to collecting and the definitive reference book on the subject.




Reality In Advertising


Book Description

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now




Collector's Guide to Cigarette Lighters


Book Description

These full-color collector's guides have hundreds of photos, complete descriptions, vintage ads, and current values. Chapters include advertising, Art Deco, military, novelty, cheesecake, animals, Occupied Japan, pocket and table lighters, and more. Book II, with over 400 color photos, is a companion volume with no repeats of Book I. Book I includes 1998 values, while Book II has 1996 values.




The Values Book


Book Description

This book offers activities, projects and ideas to help children learn values and build character, both individually and in groups.




My Father's Voice


Book Description

Not too long ago, I was at dinner with my husband and some of his business associates. Somehow the subject of "Hollywood children" came up and I confessed that although I was raised in Canada, I was, indeed, the daughter of a "star." "Who?" They wanted to know. "Lorne Greene," I said, really not expecting them to remember who he was. "Wait a minute," one of them said, "I thought he was my father." I am always amazed at the response I get from people about my father. To me he was a very private man with a public persona who happened to be extremely recognizable. To the public, however, he was larger than life, a hero, yet someone with whom everyone felt a certain warm intimacy. Today, some forty years after Bonanza first aired, he is just as recognizable as ever, to all the families who welcomed him into their homes every Sunday night for fourteen years and to all of those who still see him in syndication around the globe.




The Elizabeth Icon: 1603–2003


Book Description

Surveying four-hundred years of British history, Walker examines how the memory - the icon - of Queen Elizabeth has been used as a marker for Englishness in disputes political and social, in art, literature and popular culture. From her second Westminster tomb to the pseudo-secret histories of the Restoration, from Georgian ballads to Victorian paintings, biographies, children's books, Suffragette banners, novels and films, trends in scholarship and rubber bath ducks, the icon becomes more powerful as the idea of Englishness becomes more arbitrary.




Confessions of a Shopaholic


Book Description

From the #1 New York Times bestselling author of The Party Crasher and Love Your Life comes “a hilarious tale . . . hijinks worthy of classic I Love Lucy episodes . . . too good to pass up.” (USA Today) “Sophie Kinsella keeps her finger on the cultural pulse, while leaving me giddy with laughter.”—Jojo Moyes, author of The Giver of Stars and The Last Letter from Your Lover Becky Bloomwood has a fabulous flat in London’s trendiest neighborhood, a troupe of glamorous socialite friends, and a closet brimming with the season’s must-haves. The only trouble is, she can’t actually afford it—not any of it. Her job writing at Successful Saving magazine not only bores her to tears, it doesn’t pay much at all. And lately Becky’s been chased by dismal letters from the bank—letters with large red sums she can’t bear to read. She tries cutting back. But none of her efforts succeeds. Her only consolation is to buy herself something . . . just a little something. Finally a story arises that Becky actually cares about, and her front-page article catalyzes a chain of events that will transform her life—and the lives of those around her—forever. Praise for Sophie Kinsella and Confessions of a Shopaholic “Kinsella’s Bloomwood is plucky and funny. . . . You won’t have to shop around to find a more winning protagonist.”—People “If a crème brûlée could be transmogrified into a book, it would be Confessions of a Shopaholic.”—The Star-Ledger “A have-your-cake-and-eat-it romp, done with brio and not a syllable of moralizing. . . . Kinsella has a light touch and puckish humor.”—Kirkus Reviews




Pokemon Cards


Book Description

Pokemon Palooza! How much is your childhood obsession with Charizard, Blastoise and Venusaur worth? Find out with Pokemon Cards: The Unofficial Ultimate Collector's Guide. Filled with 8,000 Trading Card Game cards and values, this must-have reference is packed with all 73 current TCG expansion sets, every ultra rare and secret rare cards (GX, EX, 1st Edition, and more) and checklists for every expansion set. Also included: expert tips for collecting and investing from the star of YouTube's PrimetimePokemon, author Ryan Majeske. Inside you'll discover TCG cards hotter than Charmander's flaming tail, including the rarest and most valuable card on the secondary market: a Pikachu illustrator card worth $54,000! Enjoy the thrill of the hunt, the memories and the excitement of the worldwide phenomenon that is Pokemon.