Start at the End


Book Description

Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.




Where We End & Begin


Book Description

“Fans of Sonali Dev and Helen Hoang will find this just their style.”—The New York Times Star-crossed lovers get a second chance at romance when they’re reunited at a wedding in Nigeria, in a heartfelt novel from the acclaimed author of The Sweetest Remedy. Dunni hasn’t seen her high school boyfriend, Obinna, since she left Nigeria to attend college in America. Before their devastating separation, they vowed to find their way back to each other one day. Twelve years later, and their vow is a thing of the past. Dunni works as a geneticist in Seattle and is engaged to a man she doesn’t love but one her parents approve of. Her future is laid out for her, and everything is going according to plan until she returns to Nigeria for a friend’s wedding and runs into Obinna. The shy, awkward boy she loved as a teenager is now a sophisticated, confident man. Things have changed, but there’s still an undeniable connection between them. As they rediscover each other, their days filled with desire and passion, Dunni is reminded of the beautiful future she once planned with Obinna. But when devastating secrets are revealed and the reckless actions of their past bring new challenges, she’s left questioning everything, including if the love that consumed her as a teenager is still worth holding on to.




We Begin at the End


Book Description

Winner of the Gold Dagger for Best Crime Novel from the Crime Writers’ Association (UK) Winner for Best International Crime Fiction from Australian Crime Writers Association An Instant New York Times Bestseller “A vibrant, engrossing, unputdownable thriller that packs a serious emotional punch. One of those rare books that surprise you along the way and then linger in your mind long after you have finished it.” —Kristin Hannah, #1 New York Times bestselling author of The Nightingale and The Four Winds Right. Wrong. Life is lived somewhere in between. Duchess Day Radley is a thirteen-year-old self-proclaimed outlaw. Rules are for other people. She is the fierce protector of her five-year-old brother, Robin, and the parent to her mother, Star, a single mom incapable of taking care of herself, let alone her two kids. Walk has never left the coastal California town where he and Star grew up. He may have become the chief of police, but he’s still trying to heal the old wound of having given the testimony that sent his best friend, Vincent King, to prison decades before. And he's in overdrive protecting Duchess and her brother. Now, thirty years later, Vincent is being released. And Duchess and Walk must face the trouble that comes with his return. We Begin at the End is an extraordinary novel about two kinds of families—the ones we are born into and the ones we create.




Where I End and You Begin


Book Description

Two sworn enemies suddenly switch bodies in this witty and heartfelt novel of romantic relationships, gender identity, and the joy of being yourself. Ezra Slevin is an anxious, neurotic insomniac who spends his nights questioning his place in the universe and his days obsessing over Imogen, a nerdy girl with gigantic eyebrows and a heart of gold. For weeks, Ezra has been working up the courage to invite Imogen to prom. The only problem is Imogen's protective best friend, Wynonna Jones. Wynonna has blue hair, jams to '80s rock, and has made a career out of tormenting Ezra for as long as he can remember. Then, on the night of a total solar eclipse, something strange happens to Ezra and Wynonna, and they wake up in each other's bodies. Not only that, they begin randomly swapping back and forth every day! Ezra soon discovers Wynonna's huge crush on his best friend, Holden, a five-foot-nothing girl magnet with anger management problems. With no end to their curse in sight, Ezra makes Wynonna a proposition: While swapping bodies, he will help her win Holden's heart, but only if she helps him woo Imogen. Forming an uneasy alliance, Ezra and Wynonna embark on a collision course of mistaken identity, hurt feaelings, embarrassing bodily functions, and a positively byzantine production of Twelfth Night. Ezra wishes he could be more like Wynonna's badass version of Ezra -- but he also realizes he feels more like himself while being Wynonna than he has in a long time. Wildly entertaining and deeply heartfelt, Where I End and You Begin is a brilliant, unapologetic exploration of what it means to be your best self.




The End We Start From


Book Description

**NOW A MAJOR MOTION PICTURE STARRING JODIE COMER, EXECUTIVE PRODUCED BY BENEDICT CUMBERBATCH, AND WRITTEN BY ALICE BIRCH (NORMAL PEOPLE)** “The End We Start From by Megan Hunter is a short, concentrated book—a shot of distilled story, like the pulp of a tale boiled to a thick spiced paste. . . . With passages from mythology interspersed with its imagined future, the book is engrossing, compelling and finally hopeful.” —Naomi Alderman, author of The Power “The End We Start From is a beautifully spare, haunting meditation on the persistence of life after catastrophe. I loved it.” —Emily St. John Mandel, author of Station Eleven Longlisted for the 2018 Aspen Words Literary Prize Finalist for the Barnes & Noble 2017 Discover Great New Writers Award An indelible and elemental debut—a lyrical vision of the strangeness and beauty of new motherhood, and a tale of endurance in the face of unimaginable change. In the midst of a mysterious environmental crisis, as London is submerged below flood waters, a woman gives birth to her first child, Z. Days later, the family is forced to leave their home in search of safety. As they move from place to place, shelter to shelter, their journey traces both fear and wonder as Z's small fists grasp at the things he sees, as he grows and stretches, thriving and content against all the odds. This is a story of new motherhood in a terrifying setting: a familiar world made dangerous and unstable, its people forced to become refugees. Startlingly beautiful, Megan Hunter's The End We Start From is a gripping novel that paints an imagined future as realistic as it is frightening. And yet, though the country is falling apart around them, this family's world—of new life and new hope—sings with love.




Begin, End, Begin


Book Description

WINNER OF A 2018 BOOK OF THE YEAR ABIA Bestsellers. Award-winners. Superstars. This anthology has them all. With brilliantly entertaining short stories from beloved young adult authors Amie Kaufman, Melissa Keil, Will Kostakis, Ellie Marney, Jaclyn Moriarty, Michael Pryor, Alice Pung, Gabrielle Tozer, Lili Wilkinson and Danielle Binks, this all-new collection will show the world exactly how much there is to love about Aussie YA. Harnessing the power of the #LoveOzYA social media movement, this anthology features incredible short stories from ten beloved Australian YA authors. MORE AWARDS Winner - 2018 Australian Book Industry Awards (Older Children) Shortlisted - 2018 Inky Awards Shortlisted -- 2017 Aurealis Awards (Best Young Adult Short Story): One Small Step by Amie Kaufman, I Can See the Ending by Will Kostakis, Competition Entry #349 by Jaclyn Moriarty, First Casualty by Michael Pryor and Oona Underground by Lili Wilkinson Shortlisted -- 2017 Aurealis Awards (Best Fantasy Short Story): Oona Underground by Lili Wilkinson Shortlisted -- 2017 Aurealis Awards (Best Science Fiction Short Story): One Small Step by Amie Kaufman Shortlisted -- 2017 Aurealis Awards (Best Science Fiction Novella): I Can See the Ending by Will Kostakis




Boundaries


Book Description

This book explains what healthy boundaries are, how to recognize if your personal boundaries are being violated and what you can do to protect yourself. It explains how setting clear boundaries can bring order to a chaotic life, strengthen relationships, and enhance both mental and physical health.




Where I End and You Begin


Book Description

Two sworn enemies suddenly switch bodies in this witty and heartfelt novel of romantic relationships, gender identity, and the joy of being yourself. Ezra Slevin is an anxious, neurotic insomniac who spends his nights questioning his place in the universe and his days obsessing over Imogen, a nerdy girl with gigantic eyebrows and a heart of gold. For weeks, Ezra has been working up the courage to invite Imogen to prom. The only problem is Imogen's protective best friend, Wynonna Jones. Wynonna has blue hair, jams to '80s rock, and has made a career out of tormenting Ezra for as long as he can remember. Then, on the night of a total solar eclipse, something strange happens to Ezra and Wynonna, and they wake up in each other's bodies. Not only that, they begin randomly swapping back and forth every day! Ezra soon discovers Wynonna's huge crush on his best friend, Holden, a five-foot-nothing girl magnet with anger management problems. With no end to their curse in sight, Ezra makes Wynonna a proposition: While swapping bodies, he will help her win Holden's heart, but only if she helps him woo Imogen. Forming an uneasy alliance, Ezra and Wynonna embark on a collision course of mistaken identity, hurt feaelings, embarrassing bodily functions, and a positively byzantine production of Twelfth Night. Ezra wishes he could be more like Wynonna's badass version of Ezra -- but he also realizes he feels more like himself while being Wynonna than he has in a long time. Wildly entertaining and deeply heartfelt, Where I End and You Begin is a brilliant, unapologetic exploration of what it means to be your best self.




Begin With The End


Book Description

This book is actually a friend of yours which is going to guide you and help you with your decisions and allows you to put.your all focus on a one thing which is going to bring you on a point where you have always wanted to see yourself. Your dreams, your goals, your vision. Open the pages and begin with it.




For Endings to End, Beginnings Have to Begin


Book Description

Description'For Endings To End Beginnings Have To Begin' was written to show how a person diagnosed with the debilitating mental illness, Borderline Personality Disorder thinks. It describes what it is like to be given a label that is classed as untreatable and how sufferers are often failed by the mental health system. It is an amazingly honest and at times emotional autobiography, portraying how a young woman can overcome her 'untreatable' illness, allowing her to live a life that she had never dreamed possible. Teresa wants to prove that just because she has a mental illness she is still a person with all the thoughts, feelings and needs that everyone as a human is entitled to. About the AuthorTeresa became entangled in the mental health services shortly after she left secondary school when she was diagnosed with borderline personality disorder. To come to terms with her illness Teresa became involved in volunteering and in 2000 won a volunteer of the year award. She is part of The Prince's Trust volunteer programme and has gone onto study a City and Guilds teaching certificate which allows her to run mental health awareness workshops. Teresa suffers from acute asthma; it is thought that the steroids she has taken to combat her asthma lead to a toxic reaction which in turn lead to Teresa becoming psychotic and depressed. With the support of health services she was able to get a job in a nursing home. Teresa hopes that by writing this book she will become an ambassador for people with mental health issues and hopes to dispel some of the myths and stigma surrounding these issues.