English for Successful International Communication


Book Description

English for Successful International Communication (B2), specially designed for young adults studying Business English at B2 level in Spain, is divided into fifteen 10-page units. Each main unit is divided into three sections: Reading, Listening and Looking at Language, while Put it into Practice tasks, involving students in research and presentation projects, are intended to conclude each unit in a meaningful way. In addition to the main units, after every three units there is a Revision & Extension section, where students revise and further develop their understanding of important vocabulary and language items previously dealt with. Interspersed throughout the book are five Business Skills mini-units and five Work on Writing mini-units. In the former, students are introduced to a topic, given advice from experts in the field and then asked to practice each skill through role plays and informal presentations; in the latter, students are provided with writing tips and asked to analyze a work‑related text type before being given the chance to write a similar text of their own. English for Successful International Communication (B2) was born out of ESIC’s 5 Cultures Program, which incorporates the areas of Service to Stakeholders, Excellence, Responsibility, Diversity and Innovation. The innovative content and subject matter of each unit was selected with Business students —specifically, ESIC stakeholders— in mind, and is intended to reflect material they deal with in their degree program coursework. The diverse range of topics is designed to help students not only to further develop their linguistic skills, but also to think more critically about the world around them. In an effort to promote increased excellence, E.S.I.C. (B2) includes professional guidance and practical insights into emerging topics in the world of Business, Marketing and Advertising (e.g. Corporate Social Responsibility, Big Data and Influencers).




The Language of Global Success


Book Description

"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.







English as a Global Language


Book Description

Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.







New Interchange Intro Student's Book


Book Description

New Interchange is a complete revision of Interchange, one of the world s most popular and successful English courses. New Interchange is a multi-level course for adults and young adult learners of English from beginning to high-intermediate level. Level One builds on the foundations for accurate and fluent communication established in the Intro Level, extending grammatical, lexical, and functional skills.New Interchange teaches students to use English for everyday situations and purposes related to school, work, social life, and leisure. The underlying philosophy is that language learning is more rewarding, meaningful, and effective when used for authentic communication.




New Interchange Student's Book 2A


Book Description

New Interchange is the second edition of Interchange, one of the world's most successful English courses for adult and young adult learners at the beginning to intermediate levels. New Interchange incorporates suggestions from students and teachers using the first edition from around the world. It offers more comprehensive grammar presentation and practice, more opportunities to develop listening skills and build fluency, as well as fresh new content in every unit. New Interchange features high-interest topics, a focus on both accuracy and fluency, and a multi-skills syllabus integrating themes, structures, functions, vocabulary, and pronunciation. The underlying philosophy of the course is that language is best learned when used for meaningful communication. New Interchange is written in American English, but reflects the fact that English is the major language of international communication, and is not limited to any one country, region, or culture.




Intercultural Communication for Global Business


Book Description

This book brings together principles and new theories in intercultural communication in a concise and practical manner, focusing on communication as the foundation for management and global leadership. Grounded in the Cultural Intelligence Model, this compact text examines the concepts associated with understanding culture and communication in the global business environment to help readers: • Understand intercultural communication processes. • Improve self-awareness and communication in intercultural settings. • Expand skills in identifying, analyzing, and solving intercultural communication challenges at work. • Evaluate whether one’s communication has been effective. Richly illustrated with examples, activities, real-world applications, and recent case studies that make the content come alive, Intercultural Communication for Global Business is an ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society.




Is That Clear?


Book Description

Whether we're aware of it or not, we will all know an autistic person, so this exciting new book is an essential read for all. A concise and powerful guide aimed at allistic (non-autistic) people offering clear advice on how to communicate more effectively with autistic people. Each chapter has been reviewed by a panel of autistic readers.