Book Description

The world’s first Enterneering® book. Getting Resilience by Empowerment. Guidance in the Ultimate Enterprise Development in the 21st Century These are times of constant flux. Of vulnerability, uncertainty, complexity and ambiguity – better known as the VUCA world. This needs a smart approach to enterprise growth and change. Does your enterprise have this approach? Are you aware of what successful entrepreneurs and executives need to know outside of their products, customers and markets these days? This book highlight the paramount importance of establishing and nurturing an appropriate corporate culture, as well as engaging, empowering and developing the people in the organisation to achieve sustainable business success in the 21st century. The most important organisational components necessary to integrate qualified, motivated and successfully working people into a contemporary and efficient structure have also been presented and explained. Why each element is important, and how to implement it successfully, has been clearly demonstrated. Individual topics have been underpinned or vividly presented in various practical notes and excursuses. In this book, Sandy Pfund has compiled a 360-degree overview of the three pillars of culture, people and organisation, as a result of his over 25 years of experience as a Manager, CXO and Managing Director in various companies. He has derived 22 elements that characterise the three pillars above. Sandy Pfund has crafted a user-oriented guide for entrepreneurs and executives to better navigate the VUCA world and build resilient enterprises. From this book, people in positions of entrepreneurial responsibility will receive structured, holistic knowledge about the key elements of successful enterprise development in this challenging era. Enterneering® - Resilience by Empowerment Whether you are a CEO, entrepreneur or senior corporate leader, if you base your work on the contents of this book, you will lay the foundation for the successful growth and change of your enterprise. Learn how to: understand and classify Enterneering® better; define your own role as an executive; develop the 22 elements of effective culture, people and organisation management; overcome a lack of maturity in empowerment; design your environment to make you and your company much more resilient; better navigate the VUCA world; ...and much more. Enriched with concrete insights and practical excursions, this book serves not only as a structured source of knowledge for modern enterprise management but also as a continuous companion for your personal development.