Enterprise One to One


Book Description

Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world. From the Trade Paperback edition.




Enterprise Analytics


Book Description

"International Institute for Analytics"--Dust jacket.




Amish Enterprise


Book Description

Amish culture has been rooted in the soil since its beginnings in 1693. But what happens when members of America's oldest Amish community enter non-farm work in one generation? How will hundreds of cottage industries and micro-enterprises reshape the heart of Amish life? Will traditional eighth grade education still prove adequate? What about gender roles, child-rearing practices, leisure activities, and growing ties with outsiders? Amish Enterprise was the first book to discuss these dramatic changes that are transforming Amish communities across North America. Based on interviews with more than 150 Amish entrepreneurs, the authors trace the rise and impact of businesses in Lancaster's Amish settlement in recent decades. In this new edition, the authors update demographic and technological changes, and also describe Amish enterprises outside of Pennsylvania in a new chapter.




Enterprise


Book Description

After the death of Gary Mitchell, Kirk must learn to rely on his new first officer, a Vulcan named Spock.




Lean Enterprise


Book Description

How well does your organization respond to changing market conditions, customer needs, and emerging technologies when building software-based products? This practical guide presents Lean and Agile principles and patterns to help you move fast at scale—and demonstrates why and how to apply these paradigms throughout your organization, rather than with just one department or team. Through case studies, you’ll learn how successful enterprises have rethought everything from governance and financial management to systems architecture and organizational culture in the pursuit of radically improved performance. Discover how Lean focuses on people and teamwork at every level, in contrast to traditional management practices Approach problem-solving experimentally by exploring solutions, testing assumptions, and getting feedback from real users Lead and manage large-scale programs in a way that empowers employees, increases the speed and quality of delivery, and lowers costs Learn how to implement ideas from the DevOps and Lean Startup movements even in complex, regulated environments




Enterprise Service Bus


Book Description

This text provides an architectural overview of the Enterprise Service Bus, showing how it can bring the task of integration of enterprise application and services built on J2EE, .NET, C/C++, and other legacy environments into the reach of everyday IT professionals.




American Enterprise


Book Description

What does it mean to be an American? What are American ideas and values? American Enterprise, the companion book to a major exhibition at the Smithsonian’s National Museum of American History, aims to answer these questions about the American experience through an exploration of its economic and commercial history. It argues that by looking at the intersection of capitalism and democracy, we can see where we as a nation have come from and where we might be going in the future. Richly illustrated with images of objects from the museum’s collections, American Enterprise includes a 1794 dollar coin, Alexander Graham Bell’s 1876 telephone, a brass cash register from Marshall Fields, Sam Walton’s cap, and many other goods and services that have shaped American culture. Historical and contemporary advertisements are also featured, emphasizing the evolution of the relationship between producers and consumers over time. Interspersed in the historical narrative are essays from today’s industry leaders—including Sheila Bair, Adam Davidson, Bill Ford, Sally Greenberg, Fisk Johnson, Hank Paulson, Richard Trumka, and Pat Woertz—that pose provocative questions about the state of contemporary American business and society. American Enterprise is a multi-faceted survey of the nation’s business heritage and corresponding social effects that is fundamental to an understanding of the lives of the American people, the history of the United States, and the nation’s role in global affairs.




Enterprise Rails


Book Description

What does it take to develop an enterprise application with Rails? Enterprise Rails introduces several time-tested software engineering principles to prepare you for the challenge of building a high-performance, scalable website with global reach. You'll learn how to design a solid architecture that ties the many parts of an enterprise website together, including the database, your servers and clients, and other services as well. Many Rails developers think that planning for scale is unnecessary. But there's nothing worse than an application that fails because it can't handle sudden success. Throughout this book, you'll work on an example enterprise project to learn first-hand what's involved in architecting serious web applications. With this book, you will: Tour an ideal enterprise systems layout: how Rails fits in, and which elements don't rely on Rails Learn to structure a Rails 2.0 application for complex websites Discover how plugins can support reusable code and improve application clarity Build a solid data model -- a fortress -- that protects your data from corruption Base an ActiveRecord model on a database view, and build support for multiple table inheritance Explore service-oriented architecture and web services with XML-RPC and REST See how caching can be a dependable way to improve performance Building for scale requires more work up front, but you'll have a flexible website that can be extended easily when your needs change. Enterprise Rails teaches you how to architect scalable Rails applications from the ground up. "Enterprise Rails is indispensable for anyone planning to build enterprise web services. It's one thing to get your service off the ground with a framework like Rails, but quite another to construct a system that will hold up at enterprise scale. The secret is to make good architectural choices from the beginning. Chak shows you how to make those choices. Ignore his advice at your peril."-- Hal Abelson, Prof. of Computer Science and Engineering, MIT




Enterprise 2.0


Book Description

In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence. Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0.




Enterprise Knowledge Portals


Book Description

Far beyond simple data archives and streamlined access, enterprise knowledge portals represent the future of corporate information management. Seamlessly interweaving three essential principles -- people, content, and technology -- an effective portal is the ultimate roadmap to every conceivable permutation of the components in a business's landscape. This prescient, authoritative book is a vital reference for anyone concerned with harvesting, creating, distributing, or analyzing company information. HR executives and IT professionals will learn not only how to create the atlas to their company's universe but also how to define and assign the roles and responsibilities that will ensure long-term efficacy and relevance. Companies will have the ability to: * Build technology around knowledge requirements, not the other way around * Customize desktop access around individual requirements and workstyles * Make better decisions as a result of quick access to crucial information * Maximize speed, efficiency, accuracy, and flexibility of knowledge transfer.