Customer Relationship Management


Book Description

This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.




ITJEMAST 11(4) 2020


Book Description

International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as well as reviews, experiments, experiences, modelings, simulations, designs, and innovations from engineering, sciences, life sciences, and related disciplines as well as interdisciplinary/cross-disciplinary/multidisciplinary subjects. Original work is required. Article submitted must not be under consideration of other publishers for publications.




Complete Guide to Human Resources and the Law, 2020 Edition


Book Description

The Complete Guide to Human Resources and the Law will help you navigate complex and potentially costly Human Resources issues. You'll know what to do (and what not to do) to avoid costly mistakes or oversights, confront HR problems - legally and effectively - and understand the rules. The Complete Guide to Human Resources and the Law offers fast, dependable, plain English legal guidance for HR-related situations from ADA accommodation, diversity training, and privacy issues to hiring and termination, employee benefit plans, compensation, and recordkeeping. It brings you the most up-to-date information as well as practical tips and checklists in a well-organized, easy-to-use resource. Previous Edition: Complete Guide to Human Resources and the Law, 2018 Edition ISBN 9781454899945




The Adventurous and Practical Journey to a Large-Scale Enterprise Solution


Book Description

The high failure rate of enterprise resource planning (ERP) projects is a pressing concern for both academic researchers and industrial practitioners. The challenges of an ERP implementation are particularly high when the project involves designing and developing a system from scratch. Organizations often turn to vendors and consultants for handling such projects but, every aspect of an ERP project is opaque for both customers and vendors. Unlocking the mysteries of building a large-scale ERP system, The Adventurous and Practical Journey to a Large-Scale Enterprise Solution tells the story of implementing an applied enterprise solution. The book covers the field of enterprise resource planning by examining state-of-the-art concepts in software project management methodology, design and development integration policy, and deployment framework, including: A hybrid project management methodology using waterfall as well as a customized Scrum-based approach A novel multi-tiered software architecture featuring an enhanced flowable process engine A unique platform for coding business processes efficiently Integration to embed ERP modules in physical devices A heuristic-based framework to successfully step into the Go-live period Written to help ERP project professionals, the book charts the path that they should travel from project ideation to systems implementation. It presents a detailed, real-life case study of implementing a large-scale ERP and uses storytelling to demonstrate incorrect and correct decisions frequently made by vendors and customers. Filled with practical lessons learned, the book explains the ins and outs of adopting project methodologies. It weaves a tale that features both real-world and scholarly aspects of an ERP implementation.




Customer Relationship Management


Book Description

Maximize customer satisfaction and maximize your bottom line Over the last decade, too many organizations have assumed that their products or services were so superior that customers would automatically keep coming back for more. But in order to compete effectively in today's marketplace, organizations must change their strategy to become more customer focused, not product focused. Customer Relationship Management (CRM) is the best way to integrate this customer-facing approach throughout an organization. Aimed at understanding and anticipating the needs of an organization's current and potential customers, this innovative book shows how CRM links people, process, and technology to optimize an enterprise's revenue and profits by first providing maximum customer satisfaction. * Covers developing a market-oriented strategy, innovation in products and services, sales and channels transformation, customer relationship marketing, and customer care Stanley A. Brown (Toronto, Canada) is Partner in Charge of the Centre of Excellence in Customer Care at PricewaterhouseCoopers in Toronto.




Business Relationship Management for the Digital Enterprise


Book Description

How Business Relationship Management can accelerate time to value in the Digital Enterprise.




THE HANDBOOK FOR BUSINESS MANAGEMENT AND ADMINISTRATION


Book Description

In this indispensable handbook, the author distills a wealth of knowledge and proven industry practices into a single, potent resource designed for a broad audience—be it aspiring entrepreneurs, seasoned executives, business students, or individuals eager to enhance their managerial skills. Readers will not only discover strategies to create and sustain a successful business but also learn how to become a "Leadager," prospering individually, professionally, and corporately. Are you prepared to transcend traditional roles and forge ahead, armed with the skills and expertise that are in high demand in today's dynamic and unpredictable market landscape? This book is set to be your definitive guide, helping you strategize for the future and navigate the imminent challenges in a rapidly evolving economic landscape.




Project Management by ICB4 - IPMA


Book Description

IPMA observes an increasing number and importance of projects in business, public and people’s lives, also known as ‘projectification’. In the world of globalisation, an increasing number of organisations are working project-based to cope with the challenges of modern times. Especially now, society is on the brink of such significant changes as global warming and artificial intelligence. Projects drive the development of new products and services, expansions, new capabilities, implementation of new strategies and new generations of infrastructure, and major maintenance and upgrade of existing facilities and infrastructure. This book provides a knowledge base for developing individual competencies for managing projects as described in the IPMA Individual Competence Baseline version 4, which encompasses: - Perspective competencies - People competencies - Practice competencies As projects become increasingly important, we must continue to realise that projects begin and end with people and that their competent performance within the broader context of the environment is at the heart of any successful project. In this book, theories and practices for all ICB4 competencies are described. They are logically sequenced, explained and enriched with practical approaches, which can be learned and applied in the daily project management practice. As such, it aligns entirely with IPMA's vision: to strengthen competence across society to enable a world in which all projects succeed. This book also supports obtaining an IPMA certificate as proof of your competence in projects.




Supplier Relationship Management


Book Description

There’s a new buzz phrase in the air: Supplier Relationship Management (SRM). Corporate executives know it’s necessary, but there’s only one problem. Nobody yet knows how to do it. Or they think it’s all about bashing your vendors over the head until they reduce the price another 4%. Supplier Relationship Management: How to Maximize Vendor Value and Opportunity changes all that. Containing the best and most innovative advice from the operations and procurement experts at consultant AT Kearney, this book shows that SRM is at root a strategic discussion requiring cross-functional interaction and internal alignment at the highest levels. It requires an honest appraisal of the value that suppliers now bring to your firm, as well as their potential value. It then requires a frank and constructive business-to-business dialogue about how to improve the relationship. When this happens, a company reaps myriad benefits, ranging from new opportunity to added value to competitive advantage—and, quite likely, to overall (and sometimes substantial) cost reductions. This book shows the most concrete methods you can use today to: Identify value-adding opportunities in the supply chain Work closely with suppliers to maximize the benefits Work the "Critical Cluster" of suppliers, where the greatest opportunity for advantage lies Review suppliers to encourage constant gains in quality and cost Turn your SRM strategy into a major competitive advantage Supplier Relationship Management introduces and explains the Supplier Interaction Model, a key tool that will help you get the most from your supplier relationships. It segments the supplier universe into nine categories, from those you want to run away from fast to those so good and so useful to your organization that it can make sense to invest in them directly. Numerous case studies show how to apply the principles to your situation. Supplier Relationship Management burns off the fog that has surrounded the procurement process for far too long. It is the definitive guide for business executives who want to get the maximum benefits from suppliers and gain very real advantages over competitors.




Handbook of Project Management


Book Description

The practical approach that Colin Dobie prescribes is as applicable to the experienced project manager as it is anyone entering the field.' Ernest J. Nielsen, Brigham Young University, USA A no-nonsense approach to project management. Essential reading for all project managers and project team members.' Peter Dechaineux, Inaugural Chairman, Australian Institute of Project Management, Australia Excellent coverage of all the material required in easy to follow steps. It places activities in logical context. Essential reading for China's many project managers.' Professor Yuan, Chairman, Asia-Pacific Federation of Project Management.' Colin Dobie has very comprehensively detailed out the intricacies needed to manage projects. Well done.' Adesh Jain, President, PM Guru Inc. and President, IPMA Whether you are creating a new product or building a power station, you need to know how to manage the myriad elements in a project to ensure it is completed on time, on budget and to a high standard. A Handbook of Project Management is a practical and comprehensive guide for project managers working on small and large projects in any field. Colin Dobie systematically maps the four phases in the project lifecycle: initiation, planning, implementation and finalisation. He outlines the processes and techniques of the nine functions of project management, and how they are applied during the project lifecycle. He also explains what a project manager is expected to deliver, and the roles of team leaders and team members. Drawing on international standards and bodies of knowledge, as well as Colin Dobie's extensive industry and training experience in several countries, A Handbook of Project Management is an indispensable guide for anyone who wants to develop their skills in project management. It is extensively illustrated with examples, templates, exercises and checklists, making it valuable resource for experienced project managers.