ESPN 25


Book Description

hen ESPN went on the air in September 1979, the company believed that there was room on television for dedicated sports programming. At the time, sports programming was considered a risk, and ESPN a maverick. Twenty-five years later, ESPN is the leader in sports, influencing the way we think about sports, the way the media covers sports, and how we perceive athletes. ESPN has grown from one cable station into a sports empire. ESPN25, the book, celebrates the people behind ESPN, the sports they cover, the athletes that play their hearts out, and, of course, the fans who care. The book includes the Best and Worst of Everything in Sports Over the Past 25 Years, an illustrated foldout of the Top 35 Athletes of the Past 25 years, the funniest sports quotes of the past 25 years, the DVD, an intro by Berman, Chuck's essay on the Highlights Culture and how it has changed the world of sports over the past 25 years. Bound into the book is a free DVD containing the ever popular, and now classic, ESPN SportsCenter commercials. Beginning in May '04 and running through September '04, ESPN will feature special 25th Anniversary programming, including television and radio specials, magazine features, and website contests. Perfect for both the serious and casual sports fan, ESPN25 relives some of the greatest moments in sports on each and every page.




Bracketology


Book Description

Lunardi delves into the early days of Bracketology, details its growth, and dispels the myths of the process The NCAA Tournament has become one of the most popular sports events in the country, consuming fans for weeks with the run to the Final Four and ultimately the crowning of the champion of college hoops.? Each March, millions of Americans fill out their bracket in the hopes of correctly predicting the future. Yet, there is no true Madness without the oft-debated question about what teams should be seeded where—from the Power-5 Blue Blood with some early season stumbles on their resume to the mid-major that rampaged through their less competitive conference season—and the inventor of Bracketology himself, Joe Lunardi, now reveals the mystery and science behind the legend. While going in depth on his ever-evolving predictive formula, Lunardi compares great teams from different eras with intriguing results, talks to the biggest names in college basketball about their perception of Bracketology (both good and bad), and looks ahead to the future of the sport and how Bracketology will help shape the conversation. This fascinating book is a must-read for college hoops fans and anyone who has aspired to win their yearly office pool.




The Book of Basketball


Book Description

NEW YORK TIMES BESTSELLER • The NBA according to The Sports Guy—now updated with fresh takes on LeBron, the Celtics, and more! Foreword by Malcom Gladwell • “The work of a true fan . . . it might just represent the next phase of sports commentary.”—The Atlantic Bill Simmons, the wildly opinionated and thoroughly entertaining basketball addict known to millions as ESPN’s The Sports Guy, has written the definitive book on the past, present, and future of the NBA. From the age-old question of who actually won the rivalry between Bill Russell and Wilt Chamberlain to the one about which team was truly the best of all time, Simmons opens—and then closes, once and for all—every major pro basketball debate. Then he takes it further by completely reevaluating not only how NBA Hall of Fame inductees should be chosen but how the institution must be reshaped from the ground up, the result being the Pyramid: Simmons’s one-of-a-kind five-level shrine to the ninety-six greatest players in the history of pro basketball. And ultimately he takes fans to the heart of it all, as he uses a conversation with one NBA great to uncover that coveted thing: The Secret of Basketball. Comprehensive, authoritative, controversial, hilarious, and impossible to put down (even for Celtic-haters), The Book of Basketball offers every hardwood fan a courtside seat beside the game’s finest, funniest, and fiercest chronicler.




ESPN Did You Know?


Book Description

For sports fans who always know (or think they know) the latest scores, statistics, and records, this book presents the ultimate collection of trivia, culled from ESPN's "Did You Know" segment of "SportsCenter".







ESPN The Company


Book Description

A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player. ESPN and other great organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. ESPN The Company Explores the dedication to excellence that makes ESPN the "Worldwide Leader in Sports" Reveals how the steps ESPN has taken to excel can be applied to whatever type of business you're in Shares the lessons learned at ESPN about launching and growing a wildly successful enterprise Engaging and informative, this entertaining guide reveals how any company can benefit by embracing the best practices of ESPN.







Those Guys Have All the Fun


Book Description

In the exclusive behind the scenes look, sports fans can unlock the fascinating history of the channel that changed the way people watch and interact with their favorite teams. It began, in 1979, as a mad idea of starting a cable channel to televise local sporting events throughout the state of Connecticut. Today, ESPN is arguably the most successful network in modern television history, spanning eight channels in the Unites States and around the world. But the inside story of its rise has never been fully told-until now. Drawing upon over 500 interviews with the greatest names in ESPN's history and an All-Star collection of some of the world's finest athletes, bestselling authors James Miller and Tom Shales take us behind the cameras. Now, in their own words, the men and women who made ESPN great reveal the secrets behind its success-as well as the many scandals, rivalries, off-screen battles and triumphs that have accompanied that ascent. From the unknown producers and business visionaries to the most famous faces on television, it's all here.




Strategic Management


Book Description

Strategic Management delivers an insightful and concise introduction to strategic management concepts utilizing a strong mix of real-world contemporary examples. Written in a conversational style, this product sparks ideas, fuels creative thinking and discussion, while engaging students with the concepts they are studying.