Essays on Business Models and Empirical Analysis of the Online Daily Deal Industry
Author : Gang Wang
Publisher :
Page : 142 pages
File Size : 45,78 MB
Release : 2015
Category :
ISBN :
Author : Gang Wang
Publisher :
Page : 142 pages
File Size : 45,78 MB
Release : 2015
Category :
ISBN :
Author : Lingling Zhang
Publisher :
Page : 53 pages
File Size : 35,43 MB
Release : 2016
Category :
ISBN :
The platform--a business model that creates value by connecting groups of users--is increasingly popular in many industries. Extant papers largely assume that platforms dominate the pricing decision, whereas in practice, prices in business-to-business transactions are often determined by a bargaining process. We study how the relative bargaining power of business partners affects pricing and competition in a two-sided market. We compile a unique and comprehensive dataset using sales data from the U.S. daily deal market and specify a structural model based on Nash bargaining solutions. We find that Groupon, the larger deal platform, has more price-bargaining power than LivingSocial and that larger and chain merchants have more bargaining power than smaller and independent merchants. The difference in bargaining power between different types of merchants, interestingly, is more substantial on LivingSocial than on Groupon. Therefore, the size of a platform has two faces: while a larger customer base helps attract merchants, the platform’s bargaining power may motivate some merchants to work with its smaller competitors, over which they have more influence on price setting. Our counterfactual results show that the allocation of price-bargaining power plays an important role in the daily deal markets and that merchants are significantly worse off if platforms have higher price-bargaining power during the negotiation. Furthermore, as it increases the bargaining power, LivingSocial would be able to boost its profits but lose its attraction in acquiring merchants.
Author : Chunhua Wu
Publisher :
Page : 34 pages
File Size : 17,47 MB
Release : 2015
Category :
ISBN :
The daily deals platform has become an important format in the online-to-offline (O2O) business model. However, questions have been raised over whether merchants really benefit from participating in daily deals, with some evidence suggesting that a significant number of merchants are losing money from them. In this paper, we address this question by quantifying the economic value of daily deals using a structural approach. Using data from the Chinese daily deals market, we find that merchants not only profit from daily deals, but also take the biggest share of the economic value created by them. However, the gain mainly comes from future revenue, with merchants typically incurring a loss during the promotion period. We also find that competition among platforms increases the merchant's share of the economic value. Finally, we show that the competition in the current market is close to the optimal situation from a policy maker's point of view.
Author : Nripendra P. Rana
Publisher : Springer Nature
Page : 337 pages
File Size : 32,26 MB
Release : 2019-11-11
Category : Business & Economics
ISBN : 3030243745
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Ajith Abraham
Publisher : Springer Science & Business Media
Page : 390 pages
File Size : 45,93 MB
Release : 2012-08-14
Category : Computers
ISBN : 1447140540
This book is the third of three volumes that illustrate the concept of social networks from a computational point of view. The book contains contributions from a international selection of world-class experts, with a specific focus on knowledge discovery and visualization of complex networks (the other two volumes review Tools, Perspectives, and Applications, and Security and Privacy in CSNs). Topics and features: presents the latest advances in CSNs, and illustrates how organizations can gain a competitive advantage from a better understanding of complex social networks; discusses the design and use of a wide range of computational tools and software for social network analysis; describes simulations of social networks, and the representation and analysis of social networks, highlighting methods for the data mining of CSNs; provides experience reports, survey articles, and intelligence techniques and theories relating to specific problems in network technology.
Author : Maria Serena Chiucchi
Publisher : Springer Nature
Page : 302 pages
File Size : 49,84 MB
Release : 2021-10-13
Category : Business & Economics
ISBN : 3030807371
This book treats intellectual capital, smart technologies, and digitalization processes as levers of corporate competitiveness and global value creation. This book is based on theoretical and practical research output from the STEDIC SIDREA Group. It uses several methodologies to discover features and pillars on intellectual capital such as human capital, relational capital, and structural capital as well as smart technologies such as artificial intelligence, Internet of Things, big data, and digitalization.
Author : Bilgaiyan, Saurabh
Publisher : IGI Global
Page : 363 pages
File Size : 29,19 MB
Release : 2022-06-24
Category : Business & Economics
ISBN : 1668449714
Recently, there has been an increase in the number of e-commerce users. This has caused online shopping to become a new and challenging market for e-commerce vendors. Security, inventory management, reliability, and performance of e-commerce websites are a few of the challenges associated with the rising popularity of e-commerce. On a daily basis, millions of e-commerce transactions are taking place. This generates a huge amount of data that can be used to solve the various challenges of e-commerce. Further study on how this data can be used to address these issues is required to propel businesses forward. Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications shares experiences and research outcomes on all aspects of intelligent software solutions such as machine learning, nature-inspired computing, and data science for business-to-consumer (B2C) e-commerce. By looking at the exponential growth of the e-commerce market and its popularity, this book also focuses on the current issues, solutions, and future possibilities in the B2C model of e-commerce. Covering a range of critical topics such as online shopping, supply chain management, and blockchain, this reference work is ideal for academic scientists, data scientists, software developers, business experts, researchers, scholars, practitioners, academicians, instructors, and students.
Author : José Ríos
Publisher : Springer
Page : 732 pages
File Size : 28,63 MB
Release : 2017-12-19
Category : Computers
ISBN : 3319729055
This book constitutes the refereed post-conference proceedings of the 14th IFIP WG 5.1 International Conference on Product Lifecycle Management, PLM 2017, held in Seville, Spain, in July 2017. The 64 revised full papers presented were carefully reviewed and selected from 78 submissions. The papers are organized in the following topical sections: PLM maturity, implementation and adoption; PLM for digital factories; PLM and process simulation; PLM, CAX and knowledge management; PLM and education; BIM; cyber-physical systems; modular design and products; new product development; ontologies, knowledge and data models; and Product, Service, Systems (PSS).
Author : Robert G. Picard
Publisher : SAGE Publications, Incorporated
Page : 144 pages
File Size : 12,75 MB
Release : 1989-10
Category : Business & Economics
ISBN :
The media of Western Europe and the US are for the most part capitalist ventures, operated by private parties for the purpose of generating profit, and are thus subject to the operational principles of the market system. Even non profit orientated media - such as public broadcasting - are influenced.
Author :
Publisher :
Page : 582 pages
File Size : 27,93 MB
Release : 2009-05
Category : Dissertations, Academic
ISBN :