Essays in Consumer Choice and Consumer Demand


Book Description

In chapter 2 (coauthored with Ali Hortacsu), we study the relation between logit demand systems and constant elasticity of substitution (CES) demand systems. We develop a characteristics based demand estimation framework for the Marshallian demand system obtained by solving a budget-constrained constant elasticity of substitution (CES) utility maximization problem. From our Marshallian CES demand system, we derive the same market share equation of Berry (1994), Berry et al. (1995)'s characteristics based logit demand system. Furthermore, our CES demand estimation framework can accommodate zero predicted and observed market shares by separating intensive and extensive margins, and allows a semiparametric estimation strategy that is flexible regarding the distribution of unobservable product characteristics. We apply the framework to scanner data on cola sales, where we show estimated demand curves can be upward sloping if zero market shares are not accommodated properly.




Essays on the Estimation of Demand for Complementary Goods


Book Description

This dissertation investigates the problem of demand estimation across complementary goods at the level of individual purchase decisions made by consumers. At this micro level, package sizes may restrict the amount of goods that can be purchased, and temporary price discounts may induce consumers to stockpile goods in anticipation of their future consumption needs, leading to dynamics in purchasing behavior over time. We address these issues in two essays by proposing new structural models of demand. In the first essay, we develop a new approach to modeling consumer preferences for complements which is based on household production theory, and we study the importance of accounting for package size restrictions in modeling cross-category price effects. In the second essay, we embed this approach in a model of consumer forward-looking behavior to study the consequences of stockpiling behavior on the spillover effect of prices across complementary products that are storable.




Three Essays on Demand Estimation


Book Description

This dissertation consists of three chapters concerning both empirical studies and estimation mythologies of the discrete choice models in the area of demand estimation. The first chapter is a pure empirical study of estimating Chinese outbound tourism demand under a discrete choice model framework. The second chapter considers a mixture discrete choice model in which consumers have unobservable and heterogeneous choice sets and proposes a corresponding two-step mixture estimation approach. The third chapter contains a set of simulation studies regarding the two-step mixture approach proposed in the second chapter. More specifically, the first chapter implements a discrete choice approach to estimate the determinants of Chinese outbound tourism demand after year 2004, since when Chinese citizens could travel to most major overseas destinations without political restrictions. Starting from travelers' utility specifications, this chapter implements basic linear regressions to estimate Chinese tourists' sensitivity to the cost of travel and other characteristics of the destinations. The price and income elasticities are estimated as well. This chapter also proposes a strategy to quantify the welfare gains of Chinese tourists from the opening of Taiwan (to mainland China) as a new destination. The second chapter proposes a two-step mixture approach to estimate discrete choice models when consumers' choice sets are unobservable and heterogeneous. Different choice sets are viewed as different consumer types. Each type of consumers has distinct criteria on the attributes of products according to which their choice sets are formatted. After assuming the choice set formation process, the choice sets distribution and preference parameters can be jointly estimated by a two-step mixture approach. A key insight is that the approach can be applied to store level data. While having individual level data is not a must, it can provide guidance on the formation of choice sets. The effectiveness of the proposed mixture approach is demonstrated via a set of Monte Carlo simulations and three empirical applications on markets of milk, potato chips and hot-dogs using the IRI marketing data. The third chapter is a follow-up of Chapter 2 and is based on more simulation studies. In this chapter I review the data generation process (DGP) of my mixture model, discuss the failure of another estimation method which depends on the BLP-type inversion under my DGP setup, and then conduct Monte Carlo simulation experiments to examine the validity of the two-step mixture approach and demonstrate its superiority over other traditional estimation methods under various scenarios.




Contributions to Consumer Demand and Econometrics


Book Description

Contains essays on consumer demand and econometrics written in honour of Professor Henri Theil. The essays report the results of current pioneering research work and cover a variety of topics including inequality tests, mixing forecasts and dynamic panel data models.




Three Essays on Demand Estimation


Book Description

Chapter 1: The Role of Reputation/Feedback Contents in NYC Airbnb Market: Evidence from Hedonic Price Regressions. Economists have found that reducing information asymmetry is crucial for online marketplaces to overcome market failure due to adverse selection. Reputation/feedback systems and multi-media web contents from sellers are known to be popular disclosure devices for this purpose. This paper employs hedonic price regressions to provide empirical evidence that the recent success of a sharing economy platform, Airbnb also relies on such publicly available information on product quality. Machine learning selectors were employed to reduce high-dimensionality in the attribute space. To process consumer review texts and sellers' advertisement texts, word/phrase extraction and sentiment analysis were introduced. I propose a GMM estimation to produce more accurate implicit price estimates, that was designed to control for time-varying unobservables. 'Superhost' designation by the platform and consumer reviews showed greater impacts than seller side advertisement texts. Chapter 2: Demand Estimation for NYC Airbnb Market: Value of Reputation/Feedback Contents and Voluntary Disclosures. The success of online marketplaces has often been attributed to reputation/feedback systems, in that they reduce adverse selection due to information asymmetry by disclosing enforced or verifiable ex-post information on product quality. This paper tries to quantify the value of such information contents in NYC Airbnb market with a newly constructed dataset containing the actual 708,308 vacation rental reservations from Airbnb tourists. A three level nested logit model was employed to capture consumers' choice set formation behaviors during web search on the platform using Google Maps API. High-dimensional attribute space due to extreme product heterogeneity necessitates variable selection using machine learning methods based on sparsity assumption. Though model selection procedures by LASSO and exact inference for post selection parameter estimates were proposed, structural modeling and endogeneity control turn out to be essential for successful identification. Text processing techniques were introduced to extract variables from sellers' advertisement texts and consumer reviews. The results confirm a key insight from information economics: enforced quality certifications and ex-post verified consumer reviews generate greater welfare impacts than non-verified seller side voluntary disclosures. Chapter 3: Estimation for the Distribution of Random Coefficients with Heterogeneous Agent Types: Monte-Carlo Simulation. This paper is a simple Monte-Carlo extension for Fox, Kim, Ryan, and Bajari (2011), which gives a direct estimator for the distribution of random coefficients in diverse settings including logit demand models. The estimator is a simple inequality constrained least squares, and this study examines its behaviors given there are hundreds of consumer types, which could be an interesting case for various marketplaces. High-dimensional metrics are then introduced to reduce the dimensionality of design matrices the rank of which is the number of consumer types. The approximation performances to the cumulative distribution of random coefficients of such post lasso estimators are compared to those of baseline estimator.













Essays on Nonparametric Econometrics with Applications to Consumer and Financial Economics


Book Description

Abstract: This dissertation is composed of three chapters centering on nonparametric econometrics with applications to consumer demand system analysis, value-at-risk analysis of commodity future prices, and credit risk analysis of home mortgage portfolios. The first chapter, based on my joint research with Abdoul Sam considers a semiparametric estimation model for a censored consumer demand system with micro data. A common attribute of disaggregated household data is the censoring of commodities. Maximum likelihood and existing two-step estimators of censored demand systems yield biased and inconsistent estimates when the assumed joint distribution of the disturbances is incorrect. This essay proposes a semiparametric estimator that retains the computational advantage of the two-step methods while circumventing their potential distributional misspecification. The key difference between the proposed estimator and existing two-step counterparts is that the parameters of the binary censoring equations are estimated using a distribution-free single-index model. We implement the proposed estimator using household-level data obtained from the Hainan province in China. Horrowitz and Härdle (1994)'s specification test lends support to our approach. The second chapter is an empirical application of a nonparametric estimator of Value-at-Risk on the cattle feeding margin. Value-at-Risk, known as VaR is a common measure of downside market risk associated with an asset or a portfolio of assets. It has been used as a standard tool of predicting potential portfolio losses for twenty years in the financial industry. Recently VaR has gained popularity in agricultural economics literature since the market price risks associated with agricultural commodities are under evaluation. As initial empirical findings suggest that the performance of any VaR estimation technique is sensitive to the types of data set (portfolio composition) used in developing and evaluating the estimates, agricultural data provides a unique laboratory to further explore VaR and its estimation approaches. This essay as a first attempt applies a distribution-free nonparametric kernel estimator of VaR in an agricultural context, the cattle feeding margin using futures data. The empirical results suggest that the nonparametric VaR estimates enjoy a significant efficiency gain without losing much accuracy compared to the parametric estimates. The third chapter measures credit risks associated with residential mortgage loans. Credit risk is the primary source of risk for real estate lenders. Recent advancements in the measurement and management of credit risk give lenders with sophisticated internal risk models a significant comparative advantage over other lenders in terms of capital optimization and risk controlling. This manuscript helps understand the determinants of credit risk and acquire perspectives on how it is distributed in the current or future loan portfolios. This essay contributes to the existing volume of literature as it incorporates the nonparametric estimation technique into default risk analysis. The CreditRisk model is modified and estimated using the consumer side of information. The model identifies the factors determining household default risks and generates a full loan loss distribution at the portfolio level using consumer finance survey data. In the end, portfolio management strategies are discussed.