Author : Eric N. Berkowitz
Publisher : Jones & Bartlett Learning
Page : 609 pages
File Size : 31,23 MB
Release : 2016-08-15
Category : Medical
ISBN : 1284124193
New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Author : Eric N. Berkowitz
Publisher : Jones & Bartlett Learning
Page : 806 pages
File Size : 35,27 MB
Release : 2021-03-29
Category : Medical care
ISBN : 1284200159
"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition
Author : Richard K. Thomas
Publisher :
Page : pages
File Size : 44,79 MB
Release : 2020
Category :
ISBN : 9781640551589
"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"--
Author : Eric Berkowitz
Publisher : Jones & Bartlett Learning
Page : 536 pages
File Size : 22,63 MB
Release : 2011
Category : Business & Economics
ISBN : 0763783331
Health Sciences & Professions
Author : Steven G. Hillestad
Publisher : Jones & Bartlett Learning
Page : 338 pages
File Size : 25,18 MB
Release : 2018-11-30
Category : Medical
ISBN : 1284181618
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Author : Joel Bern Teitelbaum
Publisher : Jones & Bartlett Publishers
Page : 309 pages
File Size : 42,99 MB
Release : 2013
Category : Medical laws and legislation
ISBN : 1449604730
Given the prominent role played by policy and law in the health of all Americans, the aim of this book is to help readers understand the broad context of health policy and law. The essential policy and legal issues impacting and flowing out of the health care and public health systems, and the way health policies and laws are formulated. Think of this textbook as an extended manual.introductory, concise, and straightforward.to the seminal issues in U.S. health policy and law, and thus as a jumping off point for discussion, reflection, research, and analysis.
Author : Buchbinder
Publisher : Jones & Bartlett Publishers
Page : 705 pages
File Size : 49,49 MB
Release : 2016-03-28
Category : Business & Economics
ISBN : 128408101X
This concise, reader-friendly, introductory healthcare management text covers a wide variety of healthcare settings, from hospitals to nursing homes and clinics. Filled with examples to engage the reader’s imagination, the important issues in healthcare management, such as ethics, cost management, strategic planning and marketing, information technology, and human resources, are all thoroughly covered.
Author : John L. Fortenberry
Publisher : Jones & Bartlett Learning
Page : 337 pages
File Size : 35,40 MB
Release : 2010
Category : Business & Economics
ISBN : 0763763276
Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time.
Author : Peter R. Kongstvedt
Publisher : Jones & Bartlett Learning
Page : 355 pages
File Size : 45,77 MB
Release : 2019-02-14
Category : Medical
ISBN : 128415209X
Health Insurance and Managed Care: What They Are and How They Work is a concise introduction to the workings of health insurance and managed care within the American health care system. Written in clear and accessible language, this text offers an historical overview of managed care before walking the reader through the organizational structures, concepts, and practices of the health insurance and managed care industry. The Fifth Edition is a thorough update that addresses the current status of The Patient Protection and Affordable Care Act (ACA), including political pressures that have been partially successful in implementing changes. This new edition also explores the changes in provider payment models and medical management methodologies that can affect managed care plans and health insurer.
Author : Berkowitz, Roger
Publisher :
Page : 536 pages
File Size : 12,45 MB
Release : 2010-09-10
Category :
ISBN : 9781284083620
