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Marketing Management

Author : Dawn Iacobucci

Publisher : Cengage Learning

Page : 336 pages

File Size : 24,54 MB

Release : 2021-08-02

Category : Business & Economics

ISBN : 9780357635087

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Book Description

Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci�s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.



Business Analytics

Author : Jeffrey D. Camm

Publisher : Cengage AU

Page : 882 pages

File Size : 23,14 MB

Release : 2020-03-10

Category : Business & Economics

ISBN : 0357131789

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Book Description

Present the full range of analytics -- from descriptive and predictive to prescriptive analytics -- with Camm/Cochran/Fry/Ohlmann's market-leading BUSINESS ANALYTICS, 4E. Clear, step-by-step instructions teach students how to use Excel, Tableau, R and JMP Pro to solve more advanced analytics concepts. As instructor, you have the flexibility to choose your preferred software for teaching concepts. Extensive solutions to problems and cases save grading time, while providing students with critical practice. This edition covers topics beyond the traditional quantitative concepts, such as data visualization and data mining, which are increasingly important in today's analytical problem solving. In addition, MindTap and WebAssign customizable digital course solutions offer an interactive eBook, auto-graded exercises from the printed book, algorithmic practice problems with solutions and Exploring Analytics visualizations to strengthen students' understanding of course concepts.



Basic Marketing Research

Author : Gilbert A. Churchill

Publisher : Houghton Mifflin

Page : 0 pages

File Size : 18,38 MB

Release : 1996

Category : Dataindsamling

ISBN : 9780030983672

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Book Description

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.



Basic Marketing Research (Book Only)

Author : Tom J. Brown

Publisher : Cengage Learning

Page : 0 pages

File Size : 39,36 MB

Release : 2017-10-18

Category : Business & Economics

ISBN : 9781337100151

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Book Description

Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



MKTG

Author : Charles W. Lamb

Publisher : Cengage Learning

Page : 400 pages

File Size : 44,4 MB

Release : 2018-05-07

Category : Business & Economics

ISBN : 9781337671842

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Book Description

Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it’s time to study, everything you’ve flagged or noted can be gathered into a guide you can organize. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



MKTG

Author : Charles W. Lamb

Publisher : Cengage Learning

Page : 0 pages

File Size : 43,41 MB

Release : 2020-04-20

Category : Business & Economics

ISBN : 9780357127889

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Book Description

MKTG from 4LTR Press connects students to the principles of marketing—bringing them to life through timely examples showing how they’re applied at the world’s top companies every day. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.





Sell

Author : Thomas N. Ingram

Publisher :

Page : 280 pages

File Size : 24,88 MB

Release : 2015

Category : Selling

ISBN :

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Book Description

"SELL 4 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations."--