Essentials of Public Health Communication


Book Description

Health Behavior, Education, & Promotion




Essentials of Public Health Biology


Book Description

Essentials of Public Health Biology explores the biologic mechanisms of diseases in both developed and developing countries. A detailed examination of the reciprocal relationships of genetic, environmental, and behavioral determinants of health and disease prepares students to analyze, discuss, and communicate biologic principles of disease.




Essential Public Health


Book Description

A theoretical and practical introduction to the basics of public health, written for a multidisciplinary audience.




Mastering Public Health


Book Description

Designed for new and seasoned public health workers alike, this user-friendly guide focuses on the day-to-day practical skills and competencies that are often not taught in educational or training programs. It is a how-to book with tools, techniques, tips, checklists.




Essentials of Leadership in Public Health


Book Description

Essentials of Leadership in Public Health reflects the complexities of leadership in Public Health as well as the overall needs of effective leadership in a constantly changing social environment. In addition, the book examines the impact of health reform, with an expanding definition of public health and understanding of how our leaders will be affected by these new changes. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.




Essentials of Public Health Ethics


Book Description

As threats of infectious disease grow and the nation confronts chronic health problems such as diabetes and obesity, health professionals, citizens, and community stakeholders must address increasingly complex ethical conflicts about public health policies and practices. Essentials of Public Health Ethics introduces students to the field of public health ethics, by focusing on cases. Topics span the discipline of public health and integrate materials, concepts, and frameworks from numerous fields in public health, such as health promotion, environmental health and health policy. By delving into both historical and contemporary cases, including international cases, the authors investigate the evolution and impact of various understandings of the concept of “the public” over time, i.e., the public not only as a numerical population that can be defined and measured, but also as a political group with legally defined obligations and relationships, as well as diverse cultural and moral understandings. While the text examines a range of philosophical theories and contemporary perspectives, it is written in a way that presupposes no previous exposure to the philosophical concepts but at the same time provides challenging cases for students who do have more advanced knowledge. Thus the book should be useful in Schools and Programs in Public Health as well as for undergraduate public health courses in liberal arts institutions and for health sciences students at the advanced undergraduate and graduate levels.




Communicating Public Health Information Effectively


Book Description

As the first of its kind, this book provides a comprehensive approach to help public health practitioners in both the public and private sector to improve their ability to communicate with different audiences. From the news media to legislators, and from visual communication to electronic communication, every chapter provides practical, With real-world recommendations and examples on how to communicate public health information to nonscientific audiences more effectively. The knowledge and skills gleaned from this book will assist with planning and executing simple and complex communication activities commonly done by public health practitioners. "In order to compete in this increasingly competitive and complex environment, those of us in public health must make the science and art of communication as integral a part of our everyday activities as the science of epidemiology and disease control.




Health Communication: Strategies and Skills for a New Era


Book Description

Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a life stages and environments approach, the book touches on the patient role and how we ‘hear’ information from health care providers as well as guidance on how to be a thoughtful consumer of health information.




Health Industry Communication


Book Description

The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communications from a business and promotions outlook as well as a look at special topics that impact health communicators.




Health Communication


Book Description

Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.