Author : Edward J. Lordan
Publisher : Rowman & Littlefield
Page : 196 pages
File Size : 21,41 MB
Release : 2003
Category : Business & Economics
ISBN : 9780830415946
Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.
Author : Thomas Harvey Bivins
Publisher : N T C Business Books
Page : 360 pages
File Size : 31,1 MB
Release : 1995
Category : Business & Economics
ISBN :
With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual reports, newsletters, magazines, trade journals, brochures, print ads, and speeches and presentations.
Author : Alison Theaker
Publisher : Routledge
Page : 402 pages
File Size : 24,99 MB
Release : 2012-08-21
Category : Social Science
ISBN : 1136501045
The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected. Split into four parts covering the public relations profession, campaign planning, corporate communication and stakeholder engagement, this textbook covers everything involved in the critical practice of public relations in an accessible manner. Features include: definitions of key terms contemporary case studies insight from practitioners handy checklists practical activities and assignments Covering the practicalities of using traditional and social media as well as international considerations, ethics, and PR within contexts from politics to charities, this guide gives you all the critical and practical skills you need to introduce you to a career in public relations.
Author : Joseph Harasta
Publisher :
Page : 246 pages
File Size : 17,92 MB
Release : 2015-11-23
Category :
ISBN : 9781631894046
This text gives students a complete understanding of the essentials of public relations and teaches them how to apply and practice them successfully.
Author : Ron Smith
Publisher : Routledge
Page : 287 pages
File Size : 17,4 MB
Release : 2013-08-15
Category : Business & Economics
ISBN : 1135089671
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
Author : Dennis L. Wilcox
Publisher : Allyn & Bacon
Page : 500 pages
File Size : 32,15 MB
Release : 2001
Category : Business & Economics
ISBN :
Prepares students to practice public relations effectively and ethically in today's global society. This condensed version of the best-selling 'Public relations: strategies and tactics' retains the same features.
Author : Cees B.M. Van Riel
Publisher : Routledge
Page : 325 pages
File Size : 32,49 MB
Release : 2007-08-07
Category : Business & Economics
ISBN : 1134335059
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Author : Sam Black
Publisher :
Page : 200 pages
File Size : 31,39 MB
Release : 1993
Category : Business & Economics
ISBN :
This study explores the theory, techniques and skills that combine to result in professional public relations.
Author : L. Ron Hubbard
Publisher :
Page : 0 pages
File Size : 13,99 MB
Release : 1994
Category : Public relations
ISBN : 9780884049074
Fundamentals of Public Relations Public relations provides the means to communicate your ideas and get them accepted--a skill vitally necessary when dealing with new ideas. It is how to gain support for your projects and endeavors. Generally considered a method to gain publicity, public relations has previously been subjected to severe limitations. This was a field that lacked certain key elements necessary to its success. Now, because of important discoveries in Scientology, advances have made the entire activity significantly more useful and effective. L. Ron Hubbard's refinement of public relations not only makes it indispensable for any group or any individual, but removes the previously inherent limitations. Although the full technology is extensive, the basic principles covered here will be of immense value to anyone with a worthwhile purpose. * Are you upset at being passed over? * Do you have trouble getting others to recognize your contributions at work? * Is your business not as well-known as you'd like? For the solutions and answers to these situations, buy and read this booklet.
Author : Alison Theaker
Publisher : Routledge
Page : 377 pages
File Size : 44,7 MB
Release : 2004-08-02
Category : Business & Economics
ISBN : 1134369220
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
